Unbounce Taps High-Growth Revenue Catalyst Felicia Bochicchio as CRO

Sudipto Ghosh

July 25, 2018

Felicia Bochicchio, a Former Bench Accounting Executive Joins Leading Landing Page Platform to Support the Company Through a New Phase of Growth

Unbounce, the leading landing page and conversion platform, has announced Felicia Bochicchio as the company’s first Chief Revenue Officer. This newly created role reinforces Unbounce’s dedication to helping marketers and agencies accelerate business results and save time with the use of landing pages, website popups, and sticky bars.

Currently, Unbounce offers a landing page and conversion platform that gives marketers a way to accelerate business results through the use of landing pages, website popups, and sticky bars.

Felicia joins Unbounce as the global landing page market is valued at $88.8 million USD and is expected to reach $659.5 million USD by the end of 2025 growing at an annual rate of 28.5 percent between 2018 and 2025. With Felicia’s addition to the team, Unbounce is poised to take advantage of the rise in conversion marketing as marketers and agencies experience the benefits of the Unbounce platform.

Joining Unbounce with over 25 years of experience in high-growth environments, Felicia will lead customer retention and revenue growth across the Unbounce customer journey. Felicia’s success building high impact teams and scalable company growth will be especially valuable as Unbounce looks to create new and innovative revenue streams across its core channels. As Vice President of Sales at Bench Accounting, Felicia contributed to the company’s successful Series B raise of $20 million CAD. Prior to Bench, Felicia was the Vice President of Sales Strategy at the Active Network and supported the company’s growth from an early dot-com startup to a $400 million dollar company trading on the NASDAQ.

Further to her professional achievements, Felicia has held leadership roles with several organizations that support the advancement of women in business and technology. As a founding member of Pink51 — a destination for women-led businesses aimed at strengthening women’s economic empowerment — Felicia helped build a marketplace of women-owned companies. Prior to Pink51, Felicia was the Vice President of Mentorship for the BC Chapter of Canadian Women in Technology (Can WIT Group), where she designed and launched a successful mentorship program aimed at accelerating the careers of young women working in technology.

At the time of this announcement, Rick Perreault, Chief Executive Officer and co-founder at Unbounce, said, “Building a team of highly skilled, creative leaders with a passion for people continues to be a top priority at Unbounce and we’re thrilled to welcome Felicia to the team.”

Rick added, “Felicia’s unique ability to turn small and medium-sized businesses into high-growth companies and her dedication to ensuring diversity and inclusion remain a top priority at all levels of the organization, make her an ideal fit for Unbounce and our future.”

Felicia’s addition to the Unbounce team, comes hot off the heels of the company’s recent announcement of its annual Call to Action Conference (CTAConf) taking place 27-29 August at the Queen Elizabeth Theatre in Vancouver, B.C. Featuring twenty of the brightest minds in marketing from brands such as Google, Shopify Plus and LinkedIn, the Unbounce CTAConf is attended by over 1000 marketers from around the world ready to learn the latest trends in email marketing, conversion optimization, copywriting, SEO, PPC, and content marketing.

As one of Canada’s fastest growing technology companies, Unbounce has powered over 350 million conversions to date and serves more than 15,000 customers worldwide. Brands such as Vimeo, Hootsuite, The New York Times, World Vision, and the Red Cross depend on Unbounce to power their post-click experiences and drive more conversions with less work.