New integration provides marketing professionals with a seamless way to automatically centralize purchased assets from Getty Images in their IntelligenceBank DAM portal.

IntelligenceBank , the leading innovator in Digital Asset Management and Marketing Operations solutions, announced a new connector integration with Getty Images, a preeminent global visual content creator and marketplace.  With a library of over 495 million assets, Getty Images offers unmatched depth, breadth, and quality visual content for any customer – no matter their size – around the globe. Now with the latest IntelligenceBank integration with Getty Images, shared customers can automatically sync assets downloaded from Getty Images into their IntelligenceBank DAM.

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In doing so, users of IntelligenceBank’s online image and video library will be able to:

1. Automatically sync to IntelligenceBank the largest version available of a video, vector or image asset downloaded from Getty Images.
2. Manage metadata from Getty Images and custom map them to the asset metadata fields within IntelligenceBank, so expiry dates and other important data are captured and can be integrated into workflows.

According to Tessa Court, CEO of IntelligenceBank, “This is a great new initiative that bridges the gap between owned and licensed content compliance. With the explosion of digital media – it’s critical that marketing departments have systems and processes in place to automate how imagery and video are managed within owned content – so clients don’t overspend, and also adhere to licensing parameters.”

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IntelligenceBank customers have already seen significant benefits from this integration, including:

• Saving time – as they no longer need to manually re-upload imagery and videos.
• They can instantly control access to their Getty Images files.
• Ensure they are not double purchasing assets across the business.