New capabilities accelerate campaign creation, collaboration, and analysis to more rapidly iterate email strategy

Litmus, a leader in email marketing, announced today at Litmus Live Everywhere, the premier conference for email practitioners and marketing leaders, new capabilities and updates to its email platform. The new features include Visual Editor in Litmus Builder, Email Analytics enhancements, easy sharing of complex and multi-email campaigns, and advanced usage reporting. These new capabilities enable marketers to cut email development and collaboration time by 75 percent, by empowering non-coders to help with email development, share enhanced email analytics to improve future campaigns, and reduce friction in the approval and review processes.

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“We send emails to millions of users each week; with over 150 newsletters across 20+ brands to account for, every minute matters to us. Creating email at scale can be difficult, and Litmus’ Visual Editor helps minimize the technical challenges and guesswork that come with coding,” said Jesse Blanner, Design Director, Meredith Digital of Meredith Corporation. “Visual Editor simplifies the process of adding content to our templates—without extensive coding experience—and allows us to focus more on collaboration and creating high-performing emails. It’s not only beneficial for production, creativity, and efficiency, but it provides an opportunity to enhance our entire marketing mix and strategy.”

“It takes 53 percent of brands two weeks or longer to produce a single email because of complicated and lengthy collaboration and review processes,” said Erik Nierenberg, CEO of Litmus. “We realize it can be frustrating when not all marketing team members can interact directly and collaboratively within a martech platform. By eliminating roadblocks within the pre-send and post-send processes, Litmus empowers collaboration across an organization in one centralized place. These platform updates, including the new Visual Editor, make email creation easy for all— even marketers with no coding experience — helping them build better emails, faster and create meaningful one-to-one experiences with their subscribers and customers.”

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The Litmus platform and its new features impact the entire email marketing cycle, allowing marketing teams to put Email First. Launching in general availability on July 29, 2020, the new capabilities give everyone from CMOs, VPs, and directors to email marketers, strategists, copywriters, designers, and developers the tools they need to improve email productivity and efficiency:

• With Visual Editor in Litmus Builder, marketers without technical coding knowledge are empowered to quickly create on-brand, high-performing emails. There’s no lengthy setup or formal training required, and it automatically works with existing templates. This not only scales email creation and speeds up time-to-market, but frees up developers’ time to focus on innovation, testing, and driving conversions.
• Updates to Litmus Email Analytics make it easier to garner insights, allowing marketers to improve future campaigns and drive success. As a result, marketing leaders can apply the most useful insights from their email marketing program to other channels in their marketing mix, further demonstrating the value email marketing adds to achieving business objectives.
• With advanced folder sharing capabilities, email stakeholders can quickly collaborate on multi-email campaigns or dynamic content versions in one place. Combined with Litmus’ ease-of-use, team inefficiencies will be reduced as marketers can get full visibility into progress and provide quick, clear actionable feedback on email campaigns.

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