Latitude Rebrands, Launches New Site and Prepares for SaaS Launch of Lumiere

Latitude, one of the leading insights providers for digital content and technology, has rebranded and launched their new website. With a wide range of video research solutions and advanced analytics, Latitude helps content creators and distributors envision new revenue streams, sharpen strategy and grow their audiences. The proprietary interactive video platform Lumiere is at the core of Latitude’s solutions and will launch as a SaaS application this summer.

Latitude works with top media and technology firms – including Paramount, Amazon, Disney, Google, Microsoft and NBCU – across a range of business needs and practice areas. The new site will give current and future clients a better glimpse into Lumiere’s capabilities and the integration of natural language processing, video analytics and human brainpower to help inform key decisions.

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“We continue to expand our offerings, our client base and the use cases for our software. The combination of artificial intelligence in Lumiere with the natural intelligence of our staff is leading to ever more valuable creative intelligence for our clients – what we’re calling ‘Deep video learning.’ Now we’re making that visible in a vivid way on the new site,” says Steve Mushkin, Founder and CEO of Latitude.

About Latitude – For 25 years Latitude has been helping innovative media and technology firms discover how the continually evolving online, mobile and streaming landscape—and emerging audience/user behaviors—translate into significant new opportunities. And we do it all through sophisticated research techniques leading to unexpected insights, powered by our video knowledge platform, Lumière

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