Direct integration brings Highspot content into Poggio POVs, further helping revenue leaders deeply understand customer challenges and position their sellers and AI agents to solve them

Poggio, the customer context engine for agentic revenue, and Highspot, the leading agentic platform for go-to-market performance, announced an integration to bring Highspot content into Poggio Points of View (POVs). The integration further bolsters Poggio POVs to help enterprise revenue leaders deeply understand customer challenges and position their sellers and AI agents with the best sales play to solve them: driving insight to action with the right solution and value message to the right executive stakeholders.

“Our integration with Highspot builds on Poggio’s extensibility to CRM solutions like Salesforce, the data warehouse, and other enterprise revenue platforms—both directly and through MCP (Model Context Protocol)—as the data foundation and customer context engine for agentic revenue,” said Connor Doyle, co-founder & CTO Poggio. “Poggio POVs power modern GTM orchestration at scale, enabling revenue leaders to drive process adherence, scale sales excellence, and accelerate growth across the entire GTM—all while powering the path to the AI-native enterprise.”

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“Highspot’s integration with Poggio puts the right content in the hands of sellers and agents so they have deep customer context and guidance to consistently lead with value in every opportunity,” said Chris Penner, VP of Business Development and Global Alliances, Highspot. “This latest integration continues to build on our approach of making AI a teammate that turns strategy into action for our customers.”

Poggio is easily configurable to an organization’s unique GTM motion and value framework with POV fit analysis that stack-ranks accounts based on solution strength in solving real customer challenges. Poggio enables continuous account prioritization, coverage modeling, territory planning, and insight to action that aligns the entire GTM motion on the right deals and best sales plays. That way sellers, systems, and agents consistently speak in the customer’s language, lead with value, and attach to the customer’s top priority—so they buy, buy the solution, and buy it now.

Set up of the integration between Poggio and Highspot is fast and easy. Revenue operations and sales enablement leaders use their Highspot API key to connect Poggio to Highspot so Poggio POVs proactively pull in solution details, positioning and messaging, value frameworks, case studies, compete battlecards, and other content relevant to solving the specific customer’s priorities, needs, and challenges. The Poggio workspace provides citations to the referenced Highspot content, providing both sellers and agents with deep context.

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