Jun Group, a mobile advertising platform that delivers full-screen video, display and rich media campaigns for Fortune 500 advertisers, has launched its new custom audience targeting solution, Schema. The platform is powered exclusively by first-party data collected by its proprietary software development kit (SDK).

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Every Jun Group mobile advertising campaign is powered by a custom audience segment called a “schema.” Each schema is created by collecting data directly from consumers through an opt-in, polling technology. “In a time when consumers and brands value transparency about data collection practices, this is a huge leap forward for mobile campaign targeting,” according to Jun Group CEO Corey Weiner.

“The beauty of our schemas is the data is 100% first-party and consent-based,” Weiner said. “This means that every consumer reached has opted in to see your message, ensuring the best results for every campaign.”

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Schema gives Jun Group the ability to ask their in-app audience questions such as “Are you a dog owner?” or “Are you looking to buy a car?” Jun Group uses the responses to craft an audience profile to reach consumers across any screen without the use of third-party data.

“Schema provides us with a data goldmine that enables us to identify attributes to build rich feature sets,” added Senior Product Manager Bhagyasri Canumalla. “This positions our machine-learning models to make intelligent decisions about audiences, eliminating the guesswork involved around optimizing campaigns.”