Lightspeed Launches New Features to Drive Digital Transformation of Retail SMBs

Global commerce company announces roll-out of Mobile Tap, Digital Wallet and Analytics Core as merchants rapidly adapt to new digital economy

As SMBs navigate a new retail landscape permanently altered by COVID-19, technology adoption is pivotal to business success. Lightspeed announces new features to help its customers with the continued digital transformation of their businesses. The new tools offer increased mobility when processing transactions, more options for viewing business insights, and will better support SMBs as they continue to adjust to consumer behaviour. In the coming weeks, Lightspeed will introduce business-empowering features for in-store POS and eCommerce, including Mobile Tap supporting curbside pick-up and contactless payment, Digital Wallet, and Analytics Core.

“Our priority as we look to the future of retail is to enable our customers to adapt quickly to the dramatic and rapid changes in consumer behaviour over the past few months,” said Dax Dasilva, Founder and CEO of Lightspeed. “The SMBs that Lightspeed powers are innovating quickly because they are equipped with tools that help them remain agile, stay connected with their customers, and future-proof their businesses.”

The digital overhaul forced by COVID-19 has become the new normal, with consumer trends showing that eCommerce will remain crucial as SMBs adopt tactics to elevate the digital experience for their customers. Lightspeed’s new solutions enhance the omnichannel shopping experience, enable greater multi-location efficiencies, and offer opportunities for improved productivity for Lightspeed retailers.

Marketing Technology News: Blippar Accelerates International Growth With New Senior Leadership Hires

Mobile Tap for Curbside Pick-Up and Contactless Payment

Lightspeed merchants in the U.S. using Lightspeed Payments will now be able to process transactions with just a tap, anywhere in-store or curbside, offering greater flexibility in situations of social distancing. The Mobile Tap hardware connects through Bluetooth, essentially turning an iPad into a contactless mobile payments terminal. Payments are processed securely with the integration of end-to-end encryption technology.

Digital Wallet for eCommerce

Optimized for mobile, the introduction of Digital Wallet in North America supports faster eCommerce conversion and supports a plethora of payment methods globally, including Google Pay and Apple Pay. With 21% of U.S. eCommerce shoppers abandoning their cart at checkout due to a lengthy or complicated process, this secure and seamless one-click eCommerce checkout experience is part of the answer to improved conversion online.

Marketing Technology News: PROLIFIQ Announces RELATIONSHIP MAP Integration with Quip on Salesforce AppExchange

Analytics Core for retail insights

Through this new module, users will have access to a variety of business dashboards and insights on sales, inventory and employee performance, enabling retailers to make data-driven decisions about the future. Analytics Core will be released globally and is the perfect entry point to Lightspeed’s existing retail analytics suite.

While it was integral for retailers to have an online presence during pandemic shutdowns, it has become clear that their digital presence and strategies will remain crucial. Retailers who utilize these tactics, combined with a deep understanding of their customers will come out ahead.

Lightspeed continues to share industry knowledge through an online resource guide that serves to protect SMBs during the pandemic.

Marketing Technology News: Bright Pattern Contact Center Chosen by Everise, Next-Generation BPO