Samsung’s Director of Search and Design Strategy will join Yext to discuss the state of the ecommerce industry and how brands can scale customer support solutions during busy seasons.

Yext, Inc., the AI Search Company, today announced a digital event with Samsung, a global industry leader in technology and business that is leveraging Support Answers, Yext’s AI search solution for customer support.

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The event, “How Samsung is Preparing its Support Center for the Holiday Season,” is set for Tuesday, September 14th, at 1 p.m. (ET) / 10 a.m. (PT) and will feature speakers from both Yext and Samsung. Scott Messina, Samsung’s Director of Search and Design Strategy, Lee Zucker, Yext’s Head of Industry for CPG/DTC and Retail, and Joe Jorczak, Yext’s Head of Industry for Service and Support, will discuss the state of the industry in ecommerce, the growing need to scale customer support solutions during busy seasons, and Samsung’s own approach to customer experience and support.

“The ecommerce market is growing at a historic pace, and brands have already experienced the deluge of support tickets that comes with that accelerated growth,” said Joe Jorczak, Head of Industry for Service and Support at Yext. “As we approach the holiday season, businesses need to be even more prepared to provide an exceptional support experience to customers, starting with their own help sites. We’re excited to collaborate with Samsung to share experiences, insights, and tips that retail, consumer packaged goods, and direct-to-consumer brands can leverage to succeed during ecomm’s busiest months.”

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