Leanplum Named a Leader in Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms

By MTS Staff Writer On Jul 19, 2018

Leanplum, announced it has been named a Leader in Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms.

Born in the mobile world, Leanplum is an engagement platform uniquely built for today’s forward-looking brands to meet the real-time demands of their customers. The platform captures and transforms data into an understanding of users’ context, empowering brands to deliver unified experiences that are timely, relevant, and tested — creating the customer loyalty that fuels business growth.

In this report, Gartner evaluated 15 different vendors on their completeness of vision and ability to execute. According to Gartner, companies in the Leaders quadrant “possess the resources and acumen to deliver extensive mobile marketing capabilities guided by a clear, comprehensive view of mobile marketing’s crucial role as the dominant engagement point for customers and prospects. Leaders have executed a substantial number of implementations across a variety of industries. They push their customers toward more advanced states of mobile marketing capabilities. Leaders are equally successful in B2B and B2C marketing scenarios.” In our view, Gartner recognizes the importance of mobile marketing in monumentally shifting the way brands engage their customers. The report further states, “Mobile interactions now play a dominant role across customer journeys, with mobile marketing platforms enabling marketing leaders to optimize engagements at any touchpoint.”

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Momchil Kyurkchiev

“We believe that being recognized as a Leader in Gartner’s Magic Quadrant for Mobile Marketing Platforms is a testament to the transformative work we are doing to help brands build the customer loyalty that fuels business growth,” said Momchil Kyurkchiev, CEO and co-founder of Leanplum. “While legacy marketing solutions batch and blast, Leanplum helps marketers respond to in-the-moment signals from their customers so they can deliver highly personalized campaigns with context and relevance.”

Leanplum continues to gain momentum globally, opening new offices in Amsterdam, Japan, New York, and Singapore, and helping innovative brands like Grab, Tinder and TED drive mobile engagement and growth. Last month, the company announced the acquisition of Connecto, an AI-powered conversational marketing platform. Leanplum recently raised $52 million in Series D fundraising and has tripled revenue year-over-year for the last three years. We believe that being named a Leader in the Gartner Magic Quadrant further cements this market leadership.