Sailthru Named to Gartner's 2018 Magic Quadrant for Mobile Marketing

Sailthru Named to Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms

PRNewswire

August 20, 2018

Sailthru, the leading personalized marketing automation technology provider for retail and publishing, announces it has been named to Gartner’s inaugural July 2018 Magic Quadrant for Mobile Marketing Platforms as a Niche Player.

According to the report, “Mobile marketing capabilities increasingly determine brand marketing success. Broad and rapid consumer adoption of smartphones breeds a dependency few technologies have ever enjoyed. Ninety-four percent of smartphone owners report using their device multiple times per day. Consumers use mobile devices while commuting, exercising and during idle time, contributing to a rise in mobile site traffic and accounting for 67% of all brand site traffic in 2017.”

Also Read: Leanplum Named a Leader in Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms

Building on the acquisition of mobile marketing automation platform Carnival.io in 2016, Sailthru continues to innovate mobile marketing capabilities from the perspective of multichannel campaign management, rather than as a standalone channel. Key features recently launched by Sailthru include:

Channel optimization: the ability for the Sailthru platform to automatically determine if email or mobile is the best channel for engaging an individual consumer at a specific point in time

Mobile app personalization: the ability to personalize app content based on an individual consumer’s omnichannel behavioral and interest data and improve purchase conversion and other key mobile app metrics.

Also Read: Swrve Named a Leader in Gartner Magic Quadrant for Mobile Marketing Platforms

“The continuous rise of mobile engagement requires that brands break down the traditional barriers that have existed between individual channels,” said Neil Lustig, CEO of Sailthru. “As consumers we access email, web, apps, and engage with our devices while in-store. This requires that all brands approach mobile by thinking cross-channel versus simply in-channel. Everything we build is concepted and delivered with this new paradigm in mind and we believe that our appearance in Gartner’s inaugural Magic Quadrant for Mobile Marketing Platforms is a testament to our strategy.”

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.