Fivetran connects 70+ data sources for cloud storage leader, improving customer experience and marketing insights

Fivetran today announced that its data movement platform has been selected by Dropbox, Inc. (NASDAQ: DBX) to enable its marketing and customer experience teams to make faster, data-driven decisions. Fivetran is providing its platform to enable Dropbox to reduce data ingestion and reporting time from several weeks to 30 minutes, improving efficiency and helping the company uncover insights more quickly.

Previously, Dropbox built its own custom data connectors with data engineers taking up to 8 weeks for a pipeline to go live. Dropbox’s Customer Experience (CX) department tapped Fivetran to replace a critical Zendesk data integration that was not built to support its needs for real-time, self-service access to high-quality data for reporting.

“The CX team and I were able to turn on our first connector in less than 30 minutes,” said Lauren Lin, Data Engineering Manager at Dropbox. “Fivetran delivered tremendous time savings and has allowed Dropbox to transform how quickly it can access new data with the potential to unlock business-critical insights.”

Dropbox soon expanded its use of Fivetran as its enterprise-wide data platform. The Dropbox marketing team wanted more insights into their various channels to understand spend and ROI. Fivetran now regularly ingests data from LinkedIn, TikTok, Twitter and Google Ads to provide the Dropbox marketing department a more complete picture of their return on ad spend. Now the team can make smarter decisions about where to allocate advertising dollars for the biggest impact.