Fobi Signs Agreement With Caddle, Canada’s Largest Mobile-First Insights Marketplace App To Target And Engage CPG Brands and Grocery Retailers

Fobi to gain access to top-tier Grocers such as Sobeys, Loblaws, Walmart, and Leading CPG Brands Unilever, Nestle and PepsiCo

Fobi AI Inc. , a leader in providing real-time data analytics through artificial intelligence to drive customer activation and engagement, is pleased to announce the Company has entered into a revenue share agreement with Caddle, the largest mobile-first insights marketplace app in Canada. The partnership agreement will benefit the Company by way of further advancing value in existing relationships and deliver potential new clients in the CPG & retail space while generating new product offerings for loyalty using Fobi’s mobile Wallet passes which complement Caddle’s suite of services.

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Caddle currently has relationships with several tier 1 CPG companies including Unilever, Nestle, and PepsiCo, as well as with Canada’s largest grocery chains and retailers such as Walmart, Loblaws, Sobeys and Canadian Tire.  Fobi and Caddle will co-market their combined data solutions, wallet pass and coupon distribution services.

Caddle is a leading mobile-first data and insights platform that rewards its first-party panel members for sharing and engaging with brands. As a result, Caddle’s clients get access to data and insights faster, at larger scale, and more cost-effectively. Caddle’s solutions include custom and syndicated surveys, product trials, product reviews and receipt capture.  The partnership delivers Fobi incremental Wallet pass downloads as Caddle adds more members to their panels to drive more insights into niche categories and new shopper segments.

Ransom Hawley, Caddle CEO stated: “We’re excited to work with Fobi and to be able to offer CPG and Retail brands the opportunity to access a richer data set for shopper insights, to drive new traffic, and to grow their market share. The importance of building a first-party data strategy is critical for all CPG’s and the combined value of what Caddle and Fobi collectively offer in a proven turnkey solution, solves this pain point for CPGs. We have already started mapping out the CPGs and retailers that we would like to target together, and I look forward to announcing our first deal together soon.”

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Moving forward, with the decline of 3rd party data sets and tools, most CPGs are looking to build their own first-party data strategies. The drive for digital and data-based marketing is key right now for brands and retailers, and the opportunity is tremendous. Fobi and Caddle will work together to help brands collect, build and further optimize their first-party data strategy and platform.

The cost of third-party data is often very expensive and the data itself is sometimes unreliable, which is why 88% of marketers said that collecting first party data is a priority for 2021.  The distinct advantage of first-party data ownership for CPG’s is the collection of consented, accurate, up-to-date and relevant customer insights.  Shopper marketing programs can be better planned and executed with reliable shopper insights, beginning with the data collection and then extending to engagement and personalized marketing.

With the Fobi and Caddle agreement, joint first-party data collection will not only help CPGs reveal valuable insights, it will also reduce the cost of new customer acquisition, and help them focus on leveraging the spend of loyal customers.  It will also enable marketers at Caddle’s large CPG clients to save time and money on value-add programs such as coupons delivered by Fobi’s recent acquisition Qples to increase shopping basket size informed by their customer’s spending habits and engage with them to promote new products and services.  Fobi and Caddle will also be able to offer a “light” loyalty program to retailers and brands as the wallet passes can act as a loyalty card to offer programs or launch campaigns which can be redeemed and adjudicated through Caddle’s services.

Rob Anson, Fobi CEO stated: “We have partnered with some of the biggest names in the tech industry and I have been very impressed with the quality of product and level of service of which the team at Caddle has not just architected but executed and delivered to the market. The long list of Canada’s largest Retail and CPG customers simply speaks for itself. The launch of our combined solutions could not be better timed as the digital transformation push has now become front and centre for both brands and retailers and it has been very apparent in the reaction and interest in our early conversations that Retailers and CPG’s are actively looking for the best source and provider of consumer data intelligence and first-party data and I feel Caddle and Fobi collectively deliver that solution together.”

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