MarTech Video Interview with Larry Allen – Comcast

Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently.

Larry explained the tech behind Frequency Capping in Addressable.

Prior to joining Comcast, Larry was part of Warner Media.

He has more than 20 years of experience in Media, Marketing and Ad Technology. Larry has a deep understanding of the Advertising ecosystem, Product development, Product marketing, Media sales, and Media technology. He has held a wide range of positions in digital media at companies such as AOL, 24/7 Real Media, Viewpoint, Unicast, and TACODA.

His career has exposed him to many of the great minds of the Internet and enabled him to work with major media companies from The New York Times to NBCUniversal, Orbitz to Kelley Blue Book. A frequent contributor to various trade publications and frequent speaker.

(To participate in our MarTech Video Interviews, please write to us at sghosh@martechseries-67ee47.ingress-bonde.easywp.com)