TV advertising is one of the few important digital branding channels that have managed to break the shackles of old and boring traditions. With new ad formats competing directly for revenue, TV advertising’s effectiveness has always been a great topic to debate on. Of all digital advertising metrics that we measure today, we can say TV advertising measurement is the hardest to justify.
For example, ad tech leaders often tell us about the wide range of questions they hear from customers.
- What is the impact of TV advertising on website traffic?
- Is it connected to ongoing social media promotions?
- Can we add a YouTube metric to TV advertising?
One of the few companies to have successfully answered these questions is the ad attribution company – iSpot.tv. The TV ad tech company is providing real-time impression and attention measurement as a creative ad catalog, airings data, and 12M+ opted-in Smart TVs.
Today’s video interview features iSpot.tv’s SVP of media partnership.
Stu Schwartzapfel is Senior Vice President of Media Partnerships at iSpot.tv, the measurement leader in bridging TV/OTT ad exposure with mission-critical business outcomes. In his role at iSpot, Stu leads a cross-functional team of modern media pros, who are in the exclusive service of TV and OTT networks, production companies, and media agencies. Long-standing client partners include WarnerMedia, CBS, NBCU, OMD, Sony TV, AMCN, Fox Corp, Disney, Scripps/Discovery, A+E Network, Cox, Spectrum, NCC, Comcast and more.
Prior to joining iSpot, Stu spent 15 years cutting his proverbial teeth as a creative strategist, business analyst, journalist, and start-up entrepreneur at well-known outfits like Young & Rubicam, Saatchi & Saatchi, Zimmerman, Big Fuel Communications, Publicis Media and, most recently, Canvs AI.
In 2018, Schwartzapfel was named to NYC Television Week’s 40 Under 40, an elite group of creative, imaginative, tech-savvy, media professionals, with new perspectives, who see endless opportunity in the industry and its future.
Schwartzapfel earned a BBA from The George Washington University and has regularly contributed thought leadership and editorial to publications like The New York Times, WIRED, BusinessWeek, and more.
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