Instagram, a popular social multi-media sharing network owned by tech giant Meta unveiled a new microblogging app earlier in July, called Threads; the platform is meant to rival Elon Musk’s Twitter.

The Threads app was launched at a time when Twitter was undergoing a hoard of changes including limiting the numbers of tweets a user could view per day.

Following the formal launch of Threads, Twitter’s Elon Musk announced the replacement of Twitter’s iconic blue bird logo with an ‘’X’’, this rebrand has been gaining attention from industry observers world wide.

Twitter’s rebrand to ‘’X’’ is already ongoing, the site’s social media profile pictures have been replaced by X with a tweak to the brand bios.

Reports suggest that Musk is looking to create a super app that can do a lot more than merely being a social media platform for interactions, this rebrand is a beginning of a longer road of innovation and change ahead. Many of Musk’s other business ventures already feature the letter X. SpaceX, Musk’s rocket manufacturer, highlights an X in its logo, Musk also recently launched a new artificial intelligence startup called xAI.

In various follow up tweets, Musk said that ‘tweets’ would now be called X’s while also saying that the concept for retweets are still being thought through.

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With the familiar bird gone, Musk said he was bidding adieu to the Twitter brand and gradually all the birds. The iconic blue bird featured as the brand’s logo for more than a decade.

Musk has previously disclosed that the platform has a negative cash flow due to a 50% drop in advertising revenue, along with heavy debt loads.

The logo change appeared Monday morning on the web version of the platform, the new logo, sports a white stylized “X” on a black background.

Twitter’s official account—@Twitter—has also been changed in the rebrand and is now named “X,” showing just the new logo as a profile picture and a tweaked bio reading “What’s happening?!”

Musk’s decision to rebrand has faced a mix of criticism and positive feedback, with many suggesting that this was a strong and bold move to take at a time when the platform’s years of business and familiar identity is a large contributor in it still being an active go-to channel for users.

It will be interesting to see how the future of this platform shapes up to be, with earlier reports indicating that Musk is set to turn the platform into a super one stop app, users and industry analysts are expecting a rapid hoard of changes to follow this recent rebrand.

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