Software Company Agillic Is Entering the DACH Region with a Native Customer Marketing Platform to Help Brands Act on Insight Through a…

“Make it all about me!” This is the craving brands must satisfy as they engage with customers. Today, personalisation and relevance are chief value drivers in marketing. However, with a continually increasing volume of customer data, tools to make that data actionable are a necessity. Marketing software company Agillic provides a native customer marketing platform that enables companies to orchestrate and execute highly personalised communication across channels. In August 2019, the company entered DACH and is now out to…

Tech Talk: Bringing Order to the Chaos of Inbound Marketing Requests

Every day, thousands of marketers suffer from the negative side effects of unplanned, inbound work requests... Hi , I'm finalizing a presentation for a late-stage prospect and could use your help refining the message and deck design. Can you support? BTW, my meeting is at 9 am tomorrow morning... thank you! - On a more serious note, while comparing ad-hoc work intake to a health epidemic may be a bit hyperbolic, the unfortunate reality is that these unplanned efforts become major contributors to marketing waste,…

MessageGears Announces Platform Support for Transformative AMP for Email

AMP for Email Support Will Empower Marketers to Build More Interactivity and Personalization Into Their Email Marketing Campaigns, Transforming the Nature of the Inbox MessageGears’ unique cross-channel messaging platform now provides support for Google’s AMP for Email, allowing senders to include AMP components inside content-rich emails, introducing application functionality and interactivity to the inbox. To support marketers sending AMP content in email, MessageGears has also enriched their message previewing…

How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?

We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America. What’s the biggest challenge they all face? Enabling digital relationships at a staggering scale - literally thousands of individuals across an organization responsible for managing tens of thousands of relationships. That is the impact of digital on B2B marketing - the customer’s brand experience now incorporates multi-channel interactions across sales…

Overwhelmed with Endless Marketing: New Research Finds That Customers Are Sick of Irrelevant Messages from Retailers

Ometria Finds That Marketers Face a Choice Between Stressing out Customers with Lots of Generic Marketing, or Putting Customer Experience First AI-powered customer marketing platform, Ometria, launches its third annual ‘consumer census’ which interrogates the state of retailers’ communication with UK consumers. Ometria partnered with Censuswide to survey 4,003 consumers across the US and UK. The findings of the research suggest that customers are feeling overwhelmed and stressed out by their inboxes - and they…

Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI

Brandon Logsdon talks about how PDI is committed to community partnerships   How was this partnership established? The National Association of Convenience Stores (NACS) is always looking for ways to proactively address the needs of the convenience and fuel retail and supplier industry. Training and nurturing the next generation of industry leaders and visionaries is part of that need. When the opportunity came up to partner with the Massachusetts Institute of Technology’s (MIT) Sloan School of Management, NACS turned…

8 Fail-Proof Tips to Grow a Digital Marketing Agency

There’s are lot of Marketing agencies out there that want to call themselves “boutique” - they’re small, they work with a small amount of clients, and they like it that way. What this typically translates to is: the agency is stuck and they don’t know how to grow. This is the number one thing that holds Donkey agencies back from reaching Unicorn agency status. But it’s okay; while growing your Digital Marketing agency isn’t a breeze, it doesn’t have to be complicated. Here are 8 fail-proof tips to help you grow a…

Validity Introduces New Advancements in Email Deliverability

Return Path Uses Deliverability Reporting to Track Improvements in Inbox Placement and Gain More Extensive Coverage of B2B Email Campaigns Validity, the most trusted name in customer data quality, today introduced several new innovations to the Return Path Platform. Available within the Validity for Email solution, the new Return Path capabilities improve the email marketer’s ability to optimize for Gmail and G-Suite inboxes, receive automated deliverability reporting, and further extend Return Path’s capabilities for B2B…

Terminus Unveils AI-Driven Account-Based Marketing Platform Updates to Transform Account Targeting and Engagement

New dynamic ad automation, native intent, and advanced conversion tracking features evolve account-based marketing to become the new B2B marketing standard Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced the release of its latest ABM platform update, which is focused on enabling B2B marketers to tie together more data sources, automate outreach more easily, and improve Terminus’ already best-in-breed account-based reporting capabilities. New features…

harmon.ie Launches World’s First Solution to Connect Emails to Microsoft Teams, Streamlining Collaboration and Data Management in the…

harmon.ie, the leader in user experience solutions for Microsoft 365 enterprises, announced the launch of SmartAssistant, the world’s first product to link an organization’s internal staff conversations and external communications in Office 365, by intelligently connecting emails, documents, and Microsoft Teams conversations. Teams is the fastest growing business app in Microsoft history. A recent survey commissioned by harmon.ie found that out of almost 400 respondents, more than 50% use Microsoft Teams more than half of…

Bluecore Now Personalizes Every Step of the Shopping Experience, From Email to Checkout, With Launch of Bluecore Site

New Product Line from Bluecore Applies Individual-Level Consumer and Product Insights to Offers and Recommendations as Consumers Move Across Digital Channels Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, announced the launch of Bluecore Site. Now, retailers are able to provide an individualized and consistent experience for consumers, moving beyond isolated website optimization to create a seamless partnership between email and…

Online Marketing Agency, fishbat, Discusses 5 Ways To Increase Visibility And Engagement For B2B Businesses

In their ongoing efforts to help businesses achieve success in the digital sphere, online marketing agency, fishbat, discusses 5 ways to increase visibility and engagement for B2B businesses. Establish a presence on each social media platform. One of the ways to increase visibility and engagement online is with social media. Platforms including Facebook and Twitter see high volumes of activity, meaning that businesses should be active on them. Once social media accounts are created, businesses should build said accounts…

Patrick Tripp to Lead Product Marketing for Cheetah Digital

Former Forrester Research Consultant Joins Leader in Cross-Channel Customer Engagement Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announced the addition of Patrick Tripp as Senior Vice President of Product Marketing. In his new role, Patrick will be responsible for planning, creating and implementing the company’s overall product marketing strategy. In addition, he will lead the team of marketers responsible for the messaging, packaging, and delivery of Cheetah Digital’s…

Data: Cyber Monday Emails Sent in Q4 2018 Generated Three Times the Conversion Rate of Standard Emails

Yes Marketing Study Finds Brands Sent 25 Percent More Cyber Monday Emails Year-Over-Year Cyber Monday emails sent in 2018 generated three times the conversion rate of standard emails, at 14 percent vs. 4.9 percent, solidifying the shopping event's status as a powerhouse for driving purchases during the holiday season. In its 2019 Holiday Marketing Guide, Yes Marketing analyzed more than 6 billion emails sent in Q4 2018. The report found that despite a 25% increase in adoption, Cyber Monday emails generated a 57% higher…

Perkuto Launches New Methodology for Marketing Operations Leaders

Score Framework Addresses Needs of Marketo Users Perkuto, a provider of Marketo-centric solutions for enterprise organizations, released a new marketing operations SCORE methodology to address the core needs of today’s marketing operations professionals limited time, a shortage of internal Marketo resources and a growing desire to adopt time-tested, proven methodologies. Perkuto’s SCORE approach empowers marketing operations executives to lead with confidence, backed by a solid Marketo foundation and processes proven to…

eDataSource Launches First-Ever Email Journey Mapping Technology

AI-Powered Product Provides Unprecedented Insight into How Companies and Their Competitors Reach Consumers on the Path to Conversion eDataSource, Inc., the industry leader in email deliverability and performance optimization, announced the release of a groundbreaking new tool now available to clients who use the company's Competitive Tracker solution: Journey Mapping. An industry first, Journey Mapping provides unprecedented insight into how users respond to sequenced email campaigns, enabling marketers to drill down on…

Bigbuzz Marketing Group Named #1 Digital Agency In New York

Agency Spotter Ranked over 350 Agencies Based on Client Reviews, Credentials, Focus Areas, Related Expertise and Project Work Bigbuzz Marketing Group, a NYC-based digital advertising agency, was named the #1 New York Digital Agency by Agency Spotter, the agency ratings and review authority, in its Top 20 New York Digital Agencies Report. Describing their decision, Agency Spotter noted Bigbuzz's "collection of talented professionals on a mission to create inspired solutions that move merchandise, build brands and change…

AI + Intent Data: The Key to Ending Inefficient Marketing Tactics

There’s no greater transformative force in the world’s businesses than technology’s ability to connect people, increase competitiveness, and ultimately help organizations grow. But as the Business Technology market nears $4 trillion in annual spend, two significant challenges have emerged for both the businesses who buy technology and the vendors who sell it. First, technology buyers are operating in a landscape that’s constantly shifting as new technologies are introduced and new challenges emerge, such as ever-evolving…

Releases Office 365 Templates and Email Add-in

Pipeliner CRM announced the next components of its expanded support for Microsoft Office 365 with the release of Word and Excel Templates and an Email Add-in. This is part of Pipeliner's dedication to supporting the best of breed products, delivering seamless integration, and increasing the efficiency of users. Marketing Technology News: Artesian Solutions Announces New Features to Tackle Flawed SIC Code System The Office 365 Templates for Word & Excel Add-in allows users to:…

Latest Rakuten Marketing Research Reveals Confidence in e-Commerce on the Rise Across APAC

Rakuten Marketing launched the second edition of their ‘APAC State of e-Commerce’ report, revealing some surprising insights into the region’s online purchasing habits. The report delves into the online shopping behaviours and preferences of 500 consumers in each of the nine key markets within APAC - China, Hong Kong, Singapore, South Korea, Malaysia, Australia, and New Zealand. This is the second year the report has been conducted with results from Japan and Indian markets added in 2019. Findings reveal that China leads…