Security, Marketing Experts Connect Through Email Authentication Tools in Upcoming Webinar

BIMI, DMARC are Key Topics during Collaborative Discussion by Red Sift, Entrust, Hosted by Data Connectors

The Data Connectors Cybersecurity Community is hosting “Win with BIMI: Email Security Moves that Score Brand Goals” – a webinar-style discussion on Brand Indicators for Message Identification (BIMI), which will be led by representatives from Red Sift and Entrust, and will feature an extensive panel of industry experts on Thursday, Sept. 1 at 10 a.m. CDT.

This CyberConnect Web Briefing invites both security leaders and marketing teams to join the conversation surrounding BIMI, a new component of Domain-based Message Authentication, Reporting & Conformance (DMARC) that allows organizations to add their logo to email messages from their authenticated domain. The discussion will be led by Chris Bailey, Vice President of Trust Services for Entrust, and Brian Westnedge, Senior Director of Global Channels for Red Sift.

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This important discussion is a great opportunity to create synergy across teams, Westnedge said. This newly released authentication tool is still in the early adoption stage, and offers a great opportunity for organizations to promote their brands while implementing a vital email security strategy.

“With BIMI, email security can be a cross-functional initiative for both IT and Marketing. DMARC provides protection from exact-domain impersonation and better delivery of legitimate mail after being authenticated, and BIMI is the reward for implementing DMARC,” Westnedge said. “BIMI with VMC provides logo display in email at Gmail (and soon Apple!) and the opportunity to be an early adopter to stand out in the inbox. It’s a real win-win for both functions as well as the entire organization.”

Esteemed panelists during this discussion include:

  • Brian Shea, Chief Information Officer for MedOne Hospital Physicians
  • Kevin Hopkinson, Manager of Email Operations for ZoomInfo
  • Marc Sirkin, Executive Vice President of Product and Technology, Third Door
  • Chris Thomas, Senior IT Architect, Veritas Software

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