Pathfinder, the AI That Does Marketing for Humans, Just Launched on Shopify

London-Based Startup AIMS to Democratize E-Commerce with the World's First Digital Marketing Employee Starting an e-commerce business is easy. Making it a success is hard. The days of cheap digital advertising are over and merchants need experienced marketing teams and big budgets to compete. Unfortunately, this tips the scales in favor of the enterprise and makes it difficult for the current generation of entrepreneurs to compete. That's where Pathfinder comes in. Pathfinder helps small merchants get ahead by…

Ascent360 To Accelerate MagicalButter Marketing Strategy

CDP and Marketing Guidance Will Help Deepen Customer Relationships Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced that infusion device manufacturer MagicalButter has chosen the company to accelerate its data-centric marketing strategy. MagicalButter produces the first countertop Botanical Extractor™, which combines an immersion blender, a digital thermostat and a heating unit primarily for making cannabis-infused butter, oils and tinctures. With the global legal…

ManyChat Releases List of 2020 Predictions for Digital Marketing

Mobile messaging and Chat will dominate the marketing landscape ManyChat, the fastest-growing Chat Marketing platform for marketing agencies and small businesses, revealed its list of 2020 industry predictions. The list identifies the trends that will have the most impact on marketing initiatives for marketers, marketing agencies, and small businesses. Also Read: CMOs Asked for Voice Call Integration with CRM. Salesforce Delivers It with a Touch of AI. "The way people connect with businesses always mirrors the way…

LivePerson Debuts SocialConnect and EmailConnect to Help Brands Manage All Digital Customer Interactions in One Place

New solutions allow brands to deal with massive volume and shift customers to more effective messaging channels LivePerson, Inc., a global leader in conversational commerce solutions, announced the launch of SocialConnect and EmailConnect, bringing social media and email into the industry-leading LiveEngage platform. This debut gives brands the ability to easily manage customer conversations regardless of the channels where they occur — all in one place. Through SocialConnect and EmailConnect, brands can now manage the…

Viewbix Announces Collaboration with Elo to Extend Video Marketing Engagement to Physical Stores

This Holiday Shopping Season, Innovators for Video Analytics and Touchscreen Solutions Aim to Empower Companies with In-Store Interactive Video Marketing Capabilities Viewbix Inc., a leading provider of state-of-the-art video analytics and engagement platforms used by prominent brands, agencies and networks around the world, announced a partnership with leading global supplier of touchscreen solutions, Elo, to enable interactive video solutions. Elo, inventor of the touchscreen and holder of 400 global patents, provides…

True Influence® Launches Intent Data Feed for B2B Marketing and Sales

Users Gain Access to Verified Intent Data That Helps Generate Powerful Market Intelligence and Customer Insights, as Well as Access to the Full Functionality of the Company's InsightBase True Influence®, the technology leader of intent-based marketing and demand generation solutions, announced its IntentBase®  intent data feed that provides B2B marketer, data and IT with the identification of meaningful intent signals that represent real opportunities to engage and connect with a target audience. "Quality intent data…

Why You Should Be Syncing Your Marketing Tools and Your CRM

There is a strong likelihood that your Sales and Marketing departments run on dozens, if not hundreds, of software systems. In fact, according to the latest data from Netskope, the average Marketing department at an enterprise-level company uses more than 120 Cloud services. While some of the leading software tools share integrations, many industry-specific tools don't have the APIs and integrations needed to share data across an entire Marketing stack. For example, your Marketing Automation tool might believe a lead is…

Black Pearl Mail Brings Smart Email Management to SYNNEX Customers and Channel Partners

New Agreement Amplifies the Efficiency and Power of Email Management Black Pearl Mail, a software-as-a-service (SaaS) product that helps companies increase their brand awareness and grow revenue, announces an agreement with SYNNEX Corporation, a leading business process services company, to improve business outcomes by offering Black Pearl Mail to new and existing Office 365 and G Suite customers. “SYNNEX is dedicated to helping businesses find solutions to their challenges and to work smarter and more effectively,”…

Top 5 Best Pay Per Click Marketing Services in Dubai

Pay per click (PPC) Marketing can help your business make the most of your online presence and reap big rewards on the internet. In today’s digital age, Marketing on the internet is important to gain an edge over the competition. If your company is based in Dubai and you’re looking to hire a quality Digital Marketing agency, we can help you. This article lists the top pay per click services in Dubai and the features and solutions they offer. Read More: Top 10 Ways to Refine Your Social Media Presence in 2019 5 Leading…

Accenture Interactive Completes Acquisition of French Data Marketing Firm Sutter Mills

Accenture has completed its acquisition of Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients. Accenture Interactive previously announced its intent to acquire Sutter Mills on October 11. The acquisition brings additional capabilities in data-driven marketing strategy, adtech and martech, strengthening Accenture Interactive’s ability to help brands deliver relevant experiences at scale across all customer touchpoints. Marketing Technology News: New…

SproutLoud Named Best Marketing Platform by Street Fight

"Being Recognized as an Industry-Leading Innovator by Street Fight, for the Second Year in a Row, Validates the Tremendous Amount of Investment, Resources and Commitment That We Dedicate to Helping Brands and Their Channel Partners or Locations Compete and Win in Local Markets." - Gary Ritkes, President of Sproutloud SproutLoud, the leader in Through Channel Marketing Automation, received the 2019 Street Fight Innovator Award for Best Marketing Platform. This is the second consecutive year that SproutLoud has won a top…

New Research Finds Consumers Are 35x More Likely To Open Mobile Messages Than Emails

Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, reports a new global study from Sinch. Despite this, businesses have been slow to provide the type of high-value, real-time messaging that consumers prefer most. The Sinch Mobile Consumer Engagement 2020 report uncovers a clear “opportunity gap” between how consumers use messaging today, versus how they would like to use it. For example, 62% of consumers would like to confirm…

Matchmade Expands Its Influencer Marketing Platform to Help Millions of App Marketers, TikTok and Opera Amongst First Clients to Sign Up

The intelligent, data-driven influencer marketing platform continues its ambitious growth plans as it moves beyond games and gives app owners access to over 2 million influencers Matchmade, the intelligent influencer marketing platform announced that it has stepped beyond games and has opened its platform to app marketers. This new move means that 7 million apps on the App Store and Google Play will now have access to over 2 million new non-gaming channels on YouTube via Matchmade's platform. As part of this latest move,…

Microsoft Azure Tapped as Public Cloud Provider for Salesforce Marketing Cloud

‘By Bringing Together the Power of Azure and Microsoft Teams with Salesforce, Our Aim Is to Help Businesses Harness the Power of the Microsoft Cloud to Better Serve Customers,’ Says Microsoft CEO Satya Nadella. Salesforce has chosen Microsoft Azure as its public cloud provider for its Salesforce Marketing Cloud and announced a new integration to connect the Salesforce Sales and Service Clouds with Microsoft Teams. Moving its Marketing Cloud to Microsoft Azure will allow Salesforce to optimize its performance as…

Gartner Reveals the Top Three Barriers to Innovation in Marketing

Marketing Leaders Report They Struggle With Risk-Averse Corporate Cultures, Measurement and Talent Despite commanding 16% of marketing budgets and maturing as a core discipline, significant challenges remain for marketing innovation execution and effectiveness, according to Gartner, Inc. The Gartner Brand Strategy and Innovation Survey 2019* report shows the top three barriers to marketing innovation are risk-aversion, an inability to measure impact and limited talent (see Figure 1). “The nature of true innovation is…

How to Leverage AI and Hyper-Personalization to Transform Mass Marketing to Precision Marketing

While over 80% of marketers have used AI in some way, only 15% are using it effectively. Personalization, powered by AI, is critical to B2B Marketing - it enables deeper engagement, stronger relationships, and better ROI. AI in a vacuum, however, is not effective - it must be aligned to a Business problem or Marketing challenge. There are two keys to activating AI. First, make data actionable - by creating hyper-personalized experiences across the entire customer journey of Marketing and Sales touchpoints. Second,…

Litmus Delivers Enterprise-Class Security to Email Marketers with Successful Completion of SOC 2 Examination

Objective Service Organization Control (SOC) 2 examination enhances Litmus’ industry-leading email marketing services Litmus, a leader in email marketing and analytics, announced it has successfully completed the objective Service Organization Control (SOC) 2 examination for Security. This important assessment attests and affirms the company’s information and systems are protected against unauthorized access, unauthorized disclosure of information, and damage to systems that could compromise availability, integrity,…

ActiveCampaign Introduces Predictive Content, A Machine Learning Feature That Predicts The Most Engaging Email For Each Individual in an…

Predictive Content released in beta for all Professional and Enterprise ActiveCampaign Customers ActiveCampaign, the leader in Customer Experience Automation, announced Predictive Content, a new machine learning feature that predicts the most engaging message for each individual being emailed based on only a handful of user inputs. The product is now available in beta for ActiveCampaign’s Professional and Enterprise customers. This is ActiveCampaign’s second Predictive product powered by its machine learning…

Popwallet Raises $4 Million for Mobile Wallet Marketing Automation

Popwallet, the world's only mobile wallet marketing automation platform, announced Series Seed funding of $4 million led by Stout Street Capital. Additional investors include Loeb.nyc, 3Lines Venture Capital, IrishAngels, Cultivation Capital, MATH Venture Partners, Entrepreneurs Roundtable Accelerator, and angels from the marketing technology community. The Popwallet platform enables brand marketers to deliver personalized and connected experiences to people through mobile wallets like Apple Wallet and Google Pay. These…

How to Use Chat Marketing for the Holidays

With pumpkin spice and everything nice in full effect, it’s hard not to think about the holiday season. And with Halloween just around the corner, the holidays will creep up right before our eyes — and EVERYTHING will be about Holiday Marketing Campaigns. ?‍♀️ With all the ads, emails, commercials, songs, and more, it might seem out of control. However, when done smart, a seasonal Marketing campaign can actually be effective — even memorable. This holiday season, branch out of your normal Marketing efforts. From automated…