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TechBytes with Steve Zisk, Product Marketing Manager at Redpoint

Tell us about your role/team you handle at Redpoint. What inspired you to join the company? My team at Redpoint handles Product Marketing, which means we get to translate the complexities of a feature-rich, broad, and deep engagement hub to buyers, users, and gatekeepers. That kind of “technical evangelism” was one part of what drew me to Redpoint, and the other part is the people. The passion, depth of experience, and focus on client success in every part of our organization is a great reason to come to work… even…

Avionos Offers Salesforce Development and Marketing Support Through New Avionos Operate Service

Avionos Operate gives clients 24x7 digital support with a team of Salesforce platform experts to accelerate business outcomes Avionos, which designs and implements digital commerce and marketing solutions, recently announced the launch of its new Avionos Operate service, a virtual, digital service offering that provides 24x7x365 support for Salesforce solutions development and integrated marketing operations. Avionos Operate ensures risk remediation, business continuity, stability, and growth for organizations, which is…

Infogroup, via Its Yes Marketing Division, Receives Industry Recognition From the Internet Advertising Competition (IAC) and Horizon…

Data and real-time intelligence solutions provider honored for its work on behalf of five clients across twelve different categories Infogroup, today announced its work on behalf of five clients earned twelve industry awards from the Horizon Interactive Awards and Internet Advertising Competition (IAC). The Horizon Interactive Awards, now in its 18th year, recognize and promote the best website designs, videos, online advertising, print media and mobile applications. Four Infogroup clients were chosen from a field of…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from AT&T (Customer Experience), ActiveCampaign (Automation), Inte Q (Email), Outreach (Sales Engagement), Incognito Software Systems (User Services). AT&T Unveils Cloud Contact Center Platform to Deliver an Enhanced Customer Experience In a major Cloud Automation update, technology behemoth AT&T unveiled a new AT&T Cloud Contact Center platform. AT&T Cloud Contact…

Inte Q Offers Email Strategy Expertise & Resources Amidst Global Pandemic

As the COVID-19 Pandemic continues to disrupt almost all economic activity, one tool that companies can still continue to leverage is email. Leading data analytics and loyalty strategy agency, Inte Q, recently announced the date of their Email Strategy Webinar occurring on Thursday, May 7th at 12:00 PM CST and Tuesday, May 12th at 12:00PM CST. The webinar will be presented by Jason Sisley, President and Head of Strategy at Den Aviary, a key strategic partner with Inte Q Leading data analytics and loyalty strategy agency,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Terminus (ABM), Unica (Marketing Automation), Zeal (Content Management), Cyara (Customer experience), and Tencent Cloud (Video). Chat + ABM: Terminus Buys B2B Conversation Chat Platform Ramble to Sync Sales & Chat Data ABM teams can now greet each of their target accounts with their initial name and set up phenomenal customer support. That’s the power of Account intelligence…

Coast Digital Announces the Launch of Coast Campus, Upskilling Teams to Efficiently Navigate the Digital Marketing Sector

Digital Marketing Agency creates bespoke training programme  Coast Digital, an award-winning digital marketing agency, has announced the launch of Coast Campus, a bespoke digital marketing training programme designed around its clients and their teams’ needs. This tailored training programme is designed to upskill teams and arm them with the tools needed to navigate the complexities of digital marketing and enable them to drive business growth. The Coast Campus training programme will be delivered by Coast Digital’s most…

IRONSCALES Strengthens ‘Power of the Pack’; Introduces New In-App Collaboration to Email Security Platform

Leader in self-learning email security technology adds new built-in communication to the platform, allowing security teams to seamlessly collaborate internally and with a global community of analysts on trending email threats IRONSCALES, the pioneer of self-learning email security, unveiled incident responder’s first in-app chat tool to encourage the sharing of phishing threat detection and open collaboration within security teams and a global community of analysts. Today, more than 40% of all phishing attacks identified by…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Google Cloud, Comm100, Databricks, NetApp, WeChat, and AgencyZoom. Making Google Meet Free: Google Cloud Envisions Secured, Disruption-Free Video Conferencing for Everyone Google Cloud has announced Meet Video conferencing built with the scalability, privacy, and security required for businesses shall soon be made available to anyone and everyone with a valid email ID. Comm100…

Havas Helia Selects MessageGears as its Preferred Email Service Provider

MessageGears will provide efficiency and optimization for the data and digital CRM agency’s client base Relationship marketing agency Havas Helia announced that it has selected MessageGears as its preferred email and direct marketing provider. As a critical component in Havas Helia’s martech managed service, the agency will promote the MessageGears platform across its client base, providing competitive cost, operational efficiency, and security-scale economies that benefit clients. Marketing Technology News: Affectv…

Veeva CRM Now Integrated with Crossix DIFA Marketing Analytics

Brands will now have complete insight into field and marketing activity to better assess and optimize impact across channels Veeva announced Veeva CRM Boost for DIFA, which will bring Veeva CRM field activity data into the Crossix DIFA marketing analytics platform starting in Q3 2020. The new offering is free to Crossix DIFA customers with Veeva CRM, giving brands full visibility into customer engagement across channels so they can better assess impact and optimize their efforts across sales and marketing. Marketing…

Dynamic Yield Introduces Audience Export Manager to Help Enterprise Brands Enrich the Entire Marketing Stack

Capability unlocks the personalization company’s robust engagement data, making it available for use in any enterprise system Dynamic Yield, the AI-Powered Personalization Anywhere platform, announced the release of its Audience Export Manager – a new feature allowing companies to utilize the rich customer data captured by Dynamic Yield across enterprise systems like email service providers (ESPs), ad networks, call center solutions, and more. Marketing Technology News: RPA Leaders Kryon and Everest Group Meet Online to…

MarTech Primer: Marketing Analytics

Are you investing in the right Marketing efforts for your organization? Marketing Analytics means to collect, manage and study key metrics for determining the success and ROI of your Marketing strategy. Additionally, it helps you identify the key areas to improve. Often, enterprises use the terms ‘analytics’ and ‘metrics’ interchangeably but, there is a slight difference. Marketing metrics refer to the data points while Marketing Analytics is the process of extracting relevant insights from the collected data that will…

LuxSci Provides Free HIPAA-Compliant Email to Labs

High Volume COVID-19 Test Results Communicated Quickly and Securely The evolving COVID-19 pandemic continues to place extreme strain on healthcare services and diagnostic labs needing to communicate critical information, such as test results, quickly and efficiently. These organizations are nevertheless still constrained by HIPAA regulations. LuxSci is extending its offer for free HIPAA-compliant emailing services through Oct. 1, 2020 to help them cope with these demands and to speed time-sensitive communications. …

Four Marketing Automation Solutions Every SMB Should Have in 2020

Marketing Automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of Marketing Automation tools that many are unaware of and have the ability to help SMBs reach customers in a timely and effective way. In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their Marketing plan with a strategic mindset.   Marketing Automation not only provides important opportunities…

Plannuh adds New AI-Driven Marketing Budget and Expense Management Capabilities

The new Plannuh Automation package reduces manual processes associated with marketing budget and expense management to optimize team efficiency and accuracy Plannuh Inc., the leader in AI-Driven marketing planning and budgeting software, today announces their new Plannuh Automation package for eliminating manual processes associated with spend management.  This new package automates laborious budget management tasks such as expense data entry and reconciliation with accounting systems to significantly free up marketer…

AdRoll Unveils New Growth Marketing Platform for Direct-to-Consumer Brands

Ambitious e-commerce marketers can access a suite of free and subscription-based marketing tools all in one place AdRoll, a division of NextRoll Inc., announced a new suite of marketing tools for direct-to-consumer (D2C) brands. The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, AI-driven product recommendations, and cross-channel measurement. The platform is now available for all customers through new software-as-a-service…

How Brands Can Connect with Gen Z through Social Media Marketing

Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega influencers to boost brand awareness and turn the label into a billion-dollar success using Social Media Marketing. Revolve attributes its Influencer Marketing strategy with bringing in as much as $650 million to $700 million revenue a year - and now, it is further taking that approach to the next level, with the launch of a new, Gen Z focused label called Superdown. Revolve's approach…

Really Simple Systems Launches New Marketing Module to Beta

International CRM software provider releases the beta version of its new integrated marketing software  Leading cloud CRM vendor, Really Simple Systems, has today announced the release of a new version of its marketing module for beta testing. Established in 2006, the popular cloud CRM software developer and vendor has launched its new integrated marketing software on beta. Testers have been recruited from the company's own customer base to carry out this first stage of user acceptance testing. The new marketing…

Matter Expands Precision Group to Include Digital Marketing Offerings

Integrated PR Agency Launches Precision Digital for Businesses with Modest Budgets and Focused Objectives Matter Communications — a Brand Elevation Agency specializing in PR, creative services and digital marketing — announces the expansion of its Precision group’s offerings, with the addition of digital marketing services. Working with B2B, B2C and regional businesses with modest budgets and focused needs, Precision Digital will leverage Matter’s strong capabilities across integrated marketing to elevate brands’…