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True Influence Announces a No Layoff Pledge, Challenging Companies to Stop the Downsizing in the Marketing and Advertising Community During…

In an effort to support its employees, as well as the marketing and advertising community,  True Influence has pledged to have no layoffs for 90 days as a result of the COVID-19 crisis. Hundreds of employees globally are able to continue their jobs from home while remaining committed to providing their customers with the best support possible. Marketing Technology News: MatchCraft’s CEO Wins the Localogy Excellence Category Builder Award Brian Giese, True Influence CEO issued a challenge to other companies in the …

CustomerGauge Brings B2B Customer Experience Solution to HubSpot Marketing System Users

In the battle to unite experience data and marketing data in one system, CustomerGauge's latest integration offering is a massive leap forward thanks to easy two-way integration with Hubspot CustomerGauge, creator of the Account Experience category maximizing retention and growth for B2B companies, announced its advanced integration to HubSpot Marketing & CRM System. The two-way integration is designed to help organizations measure, analyze, and act on feedback throughout the customer journey—including marketing owned…

6 Content Marketing Growth Hacks to Help Your Global Organization

Content Marketing has fundamentally changed over the past few years as consumers increasingly rely on digital content. The number of global internet users has skyrocketed since 2005, and consumers now spend an average of 8.8 hours each day engaging with digital content. With such an increase in the absorption of digital content, your organization’s online presence must be a larger priority than ever before.  Cutting through the noise of emails received, blog posts read, and ads viewed is the key to successful Marketing in…

MarTech Interview with Shashi Seth, SVP at Oracle Marketing Cloud

"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time when Product Manager roles hadn’t been fully defined. I was the first Technical Product Manager hired at eBay to lead the establishment of a developer program, as well as set the strategic vision for their development platform. It was interesting to work…

Robin Daniels Joins Matterport as New Chief Marketing Officer

Seasoned Leader to Help Fuel Company's Rapid Global Growth Matterport, the market leader for spatial data capture, announced the appointment of Robin Daniels as chief marketing officer reporting to CEO, RJ Pittman. Daniels will lead Matterport's worldwide marketing strategy at a time of rapid growth for the company. He will drive all marketing and communications initiatives globally to bring Matterport's vision to life across all channels and markets. Marketing Technology News: GIACT Issues Report on the Growing Global…

Email Meter Launches to Help Enterprises Accelerate Team Performance & Productivity

State-of-the-art email analytics platform provides critical business metrics and KPIs on employee productivity, workload and response times Email Meter, the leading email analytics solution, emerged from stealth mode with hundreds of leading enterprise customers, including Roche, Netflix, Uber, Decathlon and more. Originally founded in 2012 as a product within leading email migration platform ShuttleCloud, Email Meter provides powerful email statistics and analysis for Gmail enterprise domains — including insight into…

TeamSupport Expands Leadership Team With VP of Marketing and Communications

Experienced communications veteran to help spearhead omnichannel marketing communications strategy TeamSupport, the industry’s top business-to-business (B2B) focused customer support software solution, announces the appointment of Connie Glover as vice president of marketing and communications. Glover will work closely with TeamSupport CMO, Melissa Hendrick, to ignite growth, demand generation and overall customer experience. Marketing Technology News: COVID-19 Phishes Explode as U.S. Reels From Pandemic “We see a…

Broadvoice Strengthens Channel Marketing & Sales Teams

Additions Boost Support for UCaaS Provider's Indirect Sales Partners Broadvoice, an award-winning provider of hosted voice, unified communications (UC) and SIP Trunking services for businesses, is boosting its commitment to the channel with the addition of three new regional channel managers, a channel marketing manager and the addition of a partner sales support manager role. Tianna Sheppard, a 20-year telecom sales professional, joins the Broadvoice as Channel Manager – Southeast. Andrew Hernandez, a six-year…

Localogy Announces Leaders in Localized Marketing and SMB-SaaS

Hibu and Sandy Lohr Among Honorees Recognized by Excellence Awards The winners of the first annual Localogy Excellence Awards were announced, celebrating leaders in localization across the marketing, media and technology industries with awards in eight categories. Winners were to be announced on the final day of Localogy’s annual event – Localogy 20/20 – which has been postponed amid the coronavirus outbreak. Marketing Technology News: GIACT Issues Report on the Growing Global Threat and Sophistication of Business Email…

MarTech Primer: What is HubSpot Marketing?

HubSpot is an Inbound Marketing and Sales software that assists organizations with pulling in visitors, convert leads and close clients. You can utilize HubSpot Marketing features to create landing pages, make websites and email sequences, and oversee collaborations with your leads and clients—all while examining the achievement of campaign and recording user behavior. HubSpot has a broad number of tools to track user's behavior and actions in the purchaser's journey. The tools are stacked into "hubs"— you can buy them…

GIACT Issues Report on the Growing Global Threat and Sophistication of Business Email Compromise

GIACT, the leader in helping companies positively identify and authenticate customers, announced a new report, Business Email Compromise: A Global Threat, detailing how well-organized cybercrime operations are evolving business email compromise (BEC) schemes. The report also details the diverse ways in which BEC is being committed as well as how businesses can proactively validate account information using real-time, diverse data sets, before a potentially fraudulent payment is disbursed. Marketing Technology News: Kimble…

TechBytes with Adam Leslie, European Sales & Marketing Solutions Leader at Dun & Bradstreet

Journey into Tech  Hi Adam, tell us about your role and the team/technology you handle at Dun & Bradstreet. My role is to identify ways for our clients to use Dun & Bradstreet’s global commercial data and analytics to support decisions and enhance their Sales and Marketing activities. This means helping companies realize the maximum value of their own data to gain commercial advantage rather than ‘just holding it’. In order to achieve that, the right software and solutions are needed to identify and activate…

MSPs Fueling Growth for Avanan Email Security

Mike Lyons Joins Avanan Team to Accelerate MSP/MSSP Channel Avanan, the highest rated security solution for cloud-based email and collaboration suites, today announced the company has hired industry veteran Mike Lyons to manage the company’s expanding business through MSPs and MSSPs (Managed Service Providers and Managed Security Services Providers). Lyons joins the company to build on Avanan’s 3X growth year-over-year through this key channel. “Avanan offers MSPs and MSSPs an unparalleled value proposition: a…

How to Avoid Tone Deaf Marketing in Uncertain Times

To say that these are unprecedented times we are living in would be an understatement. With the spread of COVID-19 into a global pandemic, our personal and professional lives have been dramatically altered in an astonishingly short period of time. Entire nations are under quarantine, business and school closures are rampant, and the phrase “social distancing” is possibly one of the most talked-about and pressing concepts of the day. In these times, customer communications – particularly digital ones – become especially…

xiQ launches Workbench – The No. 1 AI-driven B2B Marketing Platform

xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. xiQ's Workbench brings a suite of intuitive features to organize content, drive intelligent personalization and exponentially higher engagement. Key features include: Leverage AI to develop campaignsDevelop highly engaging campaigns that blend your marketing collateral with reputable third-party content to establish thought…

iPost Announces First-Ever In-Platform Email Integration with Campaign-Genius

Marketers can now build emails with dynamic content from Campaign-Genius within the iPost email marketing platform iPost, an enterprise email marketing and automation provider, announced a technology integration with Campaign-Genius, a dynamic content and visual automation platform for email, CRM, messaging and web. iPost is the first email service provider (ESP) to offer user access to Campaign-Genius directly through its platform. iPost users now have dynamic-content tools and millions of visual resources to use when…

GreatHorn Offers Free Email Protection for 60 Days

Program Offers Advanced Email Threat Detection and Remediation to Protect Remote Workers Displaced by COVID-19 Pandemic GreatHorn, the leading cloud email security provider, announced it will provide 60 days of free, unrestricted access to the GreatHorn Email Security platform to give business leaders and employees peace of mind as they navigate changes to work and business operations during the COVID-19 pandemic. To limit the spread of illness, organizations around the world have asked employees to work at home. The…

Mercer-MacKay Digital Storytelling Transcends Typical Marketing Offerings

Mercer-MacKay Digital Storytelling Brings an Innovative Application Just in Time for Microsoft Awards Mercer-MacKay Digital Storytelling, a marketing agency that helps technology companies rise above the noise by empowering data with story, is excited to announce general availability of the inaugural Software-as-a-Service marketing portal. This application is one of the first marketing automation software solutions that completely caters to technology companies. Winning Microsoft Awards Methodology Free to Use in Module…

Asia-Pacific’s Leading Marketing Technology Platform Flaunter Set to Shake up the US PR Industry

Leading Asia-Pacific marketing technology platform Flaunter has announced its expansion into the US as well as new verticals, adding several trillion dollars to its addressable market. The venture-backed company has already signed several US accounts in response to inbound demand. Marketing Technology News: IAB Names David Cohen President Flaunter is used by brands like West Elm, Nautica, MAC Cosmetics and ASOS to effortlessly scale their PR efforts while accessing powerful data. By automating traditionally manual…

Wave.video Launches First Integrated Video Marketing Solution

Wave.video releases its new offering that unifies in-browser editing and cloud-based video hosting and enables businesses to run full-cycle video marketing campaigns on a budget, from prompt video creation to multi-channel promotional distribution Wave.video (first launched in 2017) has established itself as the leading online video editor for creating videos to boost social media engagement. The soaring market demand for video content across all distribution platforms triggered the development of the new extended…