A recent report showed the use of voice-activated devices has increased 129% in 2017. One-fifth of smartphone users now talk to a voice assistant at least once a month. Users are also increasingly adopting chatbots as a means for…
Read More...

Aeon Ads, an online marketing company, announced today the successful merging of digital advertising and artificial intelligence. The program was created to consult businesses on how they can engage with their audiences in a productive way.…
Read More...

Bank of America Becomes First Company to Achieve Certification Building on the trust consumers and brands have put in J.D. Power studies for decades, the marketing data and analytics company today announced the J.D. Power Mobile…
Read More...

Dentsu Aegis Network today announces that it has acquired Detroit, Michigan-based HelloWorld, a digital marketing solutions provider focused on promotion and loyalty solutions. The business will be rebranded “HelloWorld, a Merkle Company.”…
Read More...

comScore services measure addressable impressions across connected TV, mobile, desktop, and traditional TV comScore today announced that it is partnering with Sling TV, the top skinny bundle provider by household penetration and…
Read More...

Let’s imagine you have an idea for a business that seems bulletproof. You can’t find anyone who will tell you it’s not. With this confidence, you build a prototype, and by golly, it works. Your friends and colleagues love it, and it…
Read More...

Latest Move Reinforces Sizmek's On-Going Commitment to Empower Agencies and Advertisers With Greater Transparency, Control, and Superior Ad Performance Leading DSP provider, Sizmek has announced it will now offer full transparency across…
Read More...

"AI is here to stay and people should embrace it. We like to say that AI is actually augmented intelligence and we believe that the best results come when machine learning combines with human perception." On Marketing Technology MTS: Tell…
Read More...

When It Comes to Marketing and Customer Engagement, Content Rules the Martech World. A Recap of What Experts Had to Say About Content in the past Year 'Condense All Content into One Central Management System' Daniel Rodriguez - VP,…
Read More...

Part Three of  the Predictions Series for 2018 Covers Futuristic Insights on Marketing to the Millennials, Mobile Marketing Trends, and the Changing Face of Contextual Targeting The Holiday Season is over, and the New Year has brought a…
Read More...

Makes Content Available on TiTAN's Next-Gen Streaming Platform in the US with Intent to Roll Out to Asia Markets Including China, Korea, Singapore, India & Japan TiTAN Platform, a smart content and device company with a…
Read More...

When 20 percent of existing customers account for 80 percent of your future revenue, it’s vital to keep them engaged and satisfied. While this may fall under the label of ‘Customer Relationship Management’ at your organization, many…
Read More...

Innovation Isn’t Restricted To Techies. Using Existing Tools To Best Suit Your Business Is The Real Challenge Innovation may be a buzzword that lots of people like to throw around. But what does it really mean, and how does it apply to…
Read More...

How Do You Market To A Marketer? That’s the real brief as we wake up every day. Consumers are way too adept and onto it. They’re seeing the same new news we are. Connecting is a pretty hard needle to thread – and our industry has…
Read More...

"As the most impactful way to convey a message online, video marketing has been a growing digital trend across all social media networks. The challenge of implementing this strategy is that the process of publishing and tracking across the…
Read More...

The Second Part of  the Predictions Series for 2018 Covers Insights on Content Marketing, Audience Engagement, Social Media Platforms and the CMO's New Allies That Would Transform An Organization's Digital Identity Top martech CMOs and…
Read More...

Where is VR Going, Who’s Doing What And What Is The Best Way For You To Use It For Marketing Or To Drive Leads. A Recap of What the Experts Had to Say ‘81% Of People Who Try VR Tell Their Friends About It’ Tyler Calder - CMO, Yulio…
Read More...

"We’re in a golden age of data right now — a lot of industries are just starting to realize how much data they’re sitting on, and how valuable that data actually is." On Marketing Technology MTS: Tell us about your role and how you got…
Read More...