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Snowflake Deepens its Relationship with AWS to Provide a More Seamless Customer Experience

Snowflake Increases Investments in Its Relationship with AWS in the Areas of ML/AI and Customer Connectivity Snowflake, a cloud data platform, announced that it is deepening its relationship with AWS to provide a seamless customer experience. As a testament to this, Snowflake recently achieved the Amazon Web Services (AWS) Machine Learning (ML) and Artificial Intelligence (AI) Competency status. The AWS Competency Program highlights AWS Partner Network (APN) members that have passed a rigorous audit of their security,…

Simon Data Appoints CPO Doina Harris to Accelerate Customer Data Platform Innovation

Former AppNexus And Google Executive Joins Leading CDP Executive Team to Support Growing Enterprise Demand for Advanced CX and Personalization Technology Simon Data, the market-leading enterprise customer data platform that enables brands to deliver incredible customer experiences everywhere, announced the appointment of Doina Harris to Chief Product Officer. Simon Data appoints CPO Doina Harris to accelerate customer data platform innovation #newhire #womenintech #STEM Harris previously spent 4 years at AppNexus (now…

New Retail Report: Customers Are Looking for More Value Out of Loyalty Programs

63% of retail customers say offering faster delivery influences signing up for loyalty membership A new retail report by CFI Group and Radial shows that 38% of customers generally avoid participating in retail loyalty programs. Many customers just don't see enough value being offered in loyalty programs to make it worth joining. Retailers have an obvious incentive to add more customers to their loyalty programs. Our study shows that retail loyalty members are 12% more satisfied, 10% more loyal, and 13% more willing to…

Kustomer Raises $60 Million To Further Transform Customer Service

Series E funding round is led by Coatue with participation from existing investors Tiger Global Management and Battery Ventures Kustomer, the SaaS platform reimagining enterprise customer service, announced today it raised $60 million in Series E funding. This latest round of financing was led by Coatue with participation from current investors Tiger Global Management and Battery Ventures. Over the last 18 months, Kustomer has raised $161 million of funding across four rounds, bringing the company's total funding to $173.5…

Safeguarding Brand Value: Why Brands Should Take a Data-First Approach to Audience Integrity

The Influencer Marketing space has grown exponentially in recent years. This should come as no surprise, given the potent combination of an increasingly sophisticated consumer pool, massive upsurge in social media consumption and the rise in ad blockers that has made traditional advertising progressively difficult – so difficult that the spend on Influencer Marketing is set to exceed $10 Billion by the end of 2020. Step forward ‘influencer campaigns’, which have risen to prominence to meet the need for a more authentic,…

LoopMe Bolsters Executive Leadership with Strategic Additions to its Data Advisory Board and Management Team

Enhances Digital Video Expertise with Former Disney Executive Wanda Young to Data Advisory Board and Ad Tech Specialist Rachel Conforti to Lead Global Marketing LoopMe, the outcomes-based video advertising platform, announced two new additions to its executive leadership with the addition of Wanda Young to its Data Advisory Board and Rachel Conforti to the management team as VP, Marketing. Young joins the advisory board with 20 years of data-driven marketing and brand expertise from companies including Disney, ESPN and…

Appy Pie Launches Chatbot Builder for Banks to Help Them Strengthen Their Customer Relationships

Appy Pie has introduced the perfect chatbot builder for banks to help them improve their support services and connect with the customers in a better way. Appy Pie's chatbot builder allows users to create chatbots that don't need any coding. They work continuously and remain available for their users round the clock. Appy Pie's Chatbot Builder lets you build chatbots without coding, with various effective features including customized chats and designs, live agent transfer, appointment booking system and many more. Appy…

Comcast Launches Customer Service Program for the Deaf Community in American Sign Language

Comcast Announces Partnership With Connect Direct, A Subsidiary of Communication Service for the Deaf, to Help Close the Digital Divide Comcast and Connect Direct, a subsidiary of Communication Service for the Deaf (CSD), today launched customer service support via American Sign Language (ASL) for Internet Essentials, Xfinity Internet, and general Xfinity billing questions, called ASL Now. With the combined expertise of both companies, Internet Essentials and Xfinity customers can now connect with customer service agents…

OneLogin Recognized as a November 2019 Gartner Peer Insights Customers’ Choice for Access Management

The Gartner Peer Insights Customers' Choice Distinction Is Based on Feedback and Ratings From End-User Professionals Who Have Experience Purchasing, Implementing and/or Using the Product or Service OneLogin, the industry leader in Unified Access Management, announced it has been named a 2019 Gartner Peer Insights Customers' Choice for Access Management Software. For more information check out this blog post. OneLogin received an overall high score of 4.6 out of 5 stars as of November 25, 2019. OneLogin customers…

Research Data Suggests 84% of Customers Are Looking to Email Marketers For Their Holiday Discounts

New Survey Findings Conducted by SubjectLine.Com Unveil Consumer Preferences Towards Email Marketing and Its Effectiveness This Holiday Season SubjectLine.com, a free online marketing support tool that provides marketing-related suggestions based on 6 billion+ email marketing messages analyzed, released survey data on consumer sentiment towards email marketing tactics. Included in these findings, SubjectLine.com found that 64% of respondents indicated they are more likely to open emails from brands during the holidays…

AWS Announces New Analytics Capabilities to Help Customers Embrace Data at Scale

Amazon Redshift RA3 Instances Let Customers Scale Compute and Storage Separately and Deliver 3x Better Performance Than Other Cloud Data Warehouse Providers (Available Today) Today at AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com company, announced significant new analytics capabilities that help customers embrace data at today and tomorrow’s scale. AWS introduced several new Redshift capabilities that bring more than an order of magnitude better query performance and deliver greater flexibility for…

Data Masons Now Available on Microsoft AppSource

Data Masons, a Microsoft One Commercial Partner and EDI innovator, announced the availability of Data Masons EDI on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Data Masons is one of the first EDI vendors to integrate with Microsoft Dynamics 365 and the only EDI company to gain Microsoft Certification for Dynamics 365. Through digital transformation, Data Masons EDI electronically integrates the entire value chain without human involvement except when business decisions…

Hyperion X Selects Reltio Cloud To Optimise Insights From Data

Data and technology division of Hyperion invests in capabilities to hyper-personalise product and service offerings for clients and to strengthen their competitive position in the insurance sector Hyperion X, created in 2019 as the data and technology division of Hyperion Insurance Group, a leading insurance group with employee ownership at its heart, has selected Reltio Cloud as the core client data platform to power its data and analytics capabilities and strengthen its competitive position in the insurance sector. "We…

Merkle Expands Digital Intelligence Practice, Adds 2,500 Data Scientists to Become One of the World’s Largest Analytics Agencies

Expanded analytic offerings provide unique insights into competitive pricing, customer sentiments, product content, and channel partner initiatives  Merkle, a leading technology-enabled, data-driven performance marketing agency, now represents one of the largest analytics agencies in the world, following the acquisition of Ugam, the leading next-generation data and analytics company, in July of this year. Ugam, a Merkle Company, brings new, innovative engagement models and capabilities to Merkle. Ugam’s Digital…

54% Of Black Friday Purchases Were With Brands Shoppers Had Never Purchased From; 22% of Customers Will Buy Again, according to Bluecore

The Retail Technology Company Reports That 32% of Shoppers Considered Their Purchases Up to Two Weeks in Advance and Nearly a Quarter of First-Time Buyers Will Buy From Retailers Again Within 108 Days Retailers in apparel, jewelry and beauty saw an increase in average order values of between 5% - 20% this Black Friday, despite offering steep discounts, according to new insights from Bluecore. The retail marketing technology company reports that 54% of Black Friday 2019 purchases were made by first time-buyers and predicts…

Kaspersky Research Finds Cybercriminals Stealing Guests’ Credit Card Data From Hotels Worldwide

Kaspersky’s research of the RevengeHotels campaign has confirmed that over 20 hotels in Latin America, Europe and Asia have fallen victim to targeted malware attacks. As a result, travelers’ credit card data, which is stored in a hotel administration systems including those received from online travel agencies (OTAs), is at risk of being stolen and sold to cybercriminals worldwide. The RevengeHotels campaign includes different groups using traditional Remote Access Trojans (RATs) to infect businesses in the hospitality…

InterSystems Named a Leader in 2019 Gartner Magic Quadrant for Operational Database Management Systems

InterSystems Recognized for Ability to Execute and Completeness of Vision InterSystems, a global leader in high-performance information technology platforms that drive mission critical applications across healthcare, business, and government, announced that Gartner, Inc. has recognized the company as a Leader in its 2019 Gartner Magic Quadrant for Operational Database Management Systems. InterSystems has been included in the annual report since 2013. “We will continue to accelerate our investments in innovation,…

Syncsort Completes Acquisition of the Pitney Bowes Software and Data Business

Creates World-Class Data Management Software Company that Enables Enterprises Across All Major Industries to Maximize the Value of their Data Syncsort closed the acquisition of the Pitney Bowes software and data business, creating a powerhouse data management software company with more than 11,000 enterprise customers, $600 million in revenue and 2,000 employees worldwide. The new company brings an unmatched combination of scale, agility and breadth of portfolio to empower leading enterprises to gain a competitive…

The Rise of First-Party Data: Why Quality Matters Over Quantity

For years, digital marketers have paid hand over fist in the digital gold rush for data. Instead of a tangible product, tech companies earn millions in revenue from the data they collect on previous, current and future digital consumers. But digital marketers seeking to gobble up as much data as they can for their campaigns, while not stopping to consider the source of or methods used to collect it, are taking the wrong approach. The age-old mantra of “quality over quantity” has never been more relevant in online…

TruFactor Intelligence-as-a-Service Now Available on AWS Data Exchange, Powering AI and Machine Learning At-Scale

At re:Invent, TruFactor, debuts 40+ offerings as a Launch Partner for AWS Data Exchange, making consumer intelligence easily accessible to millions of AWS customers TruFactor, an InMobi Group company, announced at AWS re:Invent 2019 that over 40 TruFactor intelligence offerings tailored to specific use cases and industries are now available on AWS Data Exchange, a new service that makes it easy for millions of Amazon Web Services (AWS) customers to securely find, subscribe to, and use third-party data in the cloud.…