Ringier Becomes PubMatic’s Preferred Partner in Romania as the Publisher Adopts its Header Bidding Technology PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced a partnership with Ringier…
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Mobile Partners to Provide Data-Based Best Practices for In-App Ad Experiences AdColony, the leading ad quality video marketplace, has joined the Coalition for Better Ads (CBA) as an Associate Member. As a partner, the company will…
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"The end game is consistent, memorable interactions – in real time, in context and individualized."Tell us about your role and how you got here. What inspired you to be part of RichRelevance? I’m the CMO of RichRelevance, a global…
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VIralGains Records Over 500% Three-Year Growth as Demand for Insight-Driven Video Advertising Rises ViralGains, the industry's only digital video advertising journey platform, announced the opening of its new headquarters in the heart of…
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"Moving from a transactional to a relational approach to marketing is having a profound effect on marketing programs." Tell us about your role and how you got here. What inspired you to be part of a data-driven marketing agency?  I…
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"It’s easy to re-engage users who have already shown intent but convincing someone that’s never heard of your brand to become a customer is very very difficult." Tell us about your role at Rockerbox and how you got here. What inspired…
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AdLedger's 'Campaign Reconciliation' Project Leverages a Shared Ledger to Deliver on Blockchain's Promise of Higher Level of Transparency and Data Security to Advertising AdLedger, the non-profit research and development consortium…
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Digital Remedy Appoints CrowdHere CEO Nick Pahade as Company's First Chief Operating Officer and President Digital Remedy, a white-labeled ad operations and sales solution for publishers, advertisers, and influencers, announced the…
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RainmakerForce X-Rays Sales Pipelines for the C-Suite to Immediately Uncover Large and Unknown Forecasting Blind Spots and Revenue Leakage Areas RainmakerForce, a San Francisco-based sales technology company, features the “Pipeline DNA…
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Speakers for the Annual Conference Include Actor John Leguizamo, P&G's Marc Pritchard, Facebook's Nada Stirratt and Google's Allan Thygesen The 4A's flagship conference, formerly known as Transformation, relaunches this April as 4A's…
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Leading Marketing Technology Firm Elevates Doug Kofoid to CEO; Founder and CEO Irv Shapiro Assumes Executive Chairman Role DialogTech, the world's leading provider of marketing analytics for inbound calls, announced that Chief Operating…
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Truesight Also Appoints Industry Veteran, Nitesh Sahay as Country and Region Leader Truesight Consulting, the independent advanced marketing analytics consultancy started by veteran marketing innovators, David Dixon and Sebastian…
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There were some key buzzwords that drove a lot of the chatter in the advertising community in 2017, and none was more buzz-worthy than “the duopoly” -- a word used to describe mass media platforms Google and Facebook. There is a clear…
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Marketing Strategy Veteran Jean Chen Joins Executive Team at Growing Sales Intelligence Company SaleScout Data Solutions, a leading B2B sales and marketing data provider used by enterprise companies to accelerate growth and revenue, has…
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"This decade will be seen as the rise of the impatient customer. The power is finally in the hands of the buyer, literally."Tell us about your role and how you got here? What inspired you to start a digital customer experience analytics…
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The Premier Revenue Growth Driver’s Caiman Platform Enables Granular Reporting, Performance Pacing and Bid/Budget Forecasting to Extract Additional Performance from Amazon Ads for Clients Performics, the premier performance marketing…
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Private Equity Firm Investment Aims to Extend DV's Leadership in Digital Media Measurement and Analytics DoubleVerify (DV), a leading independent provider of digital media measurement software and analytics, has announced that it has…
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Growing Types of Ad Fraud Technology Calls for Strict Standards and Transparency Reporting In this Experts Series column, Marco Ricci, CEO of Adloox, says that a global approach to combating ad fraud is needed to face increasingly…
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WhiteSmoke, the leading all-in-one English content writing tool, announced the acquisition of Tel Aviv-based ad monetization platform – Wise Data Media. The buyout will help the digital marketing services provider to expand its business…
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