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BrainTrust CAA-GBG And CreatorIQ Launch Influencer Data Mapping

Unlocking the ROI of Influencer Marketing with Deep Data, Relevant Insights and Innovative Technology AI technology is about to make influencer marketing more transparent and measurable according to a new white paper released by BrainTrust CAA-GBG and CreatorIQ. The white paper shares an in depth perspective and point of view on the evolution of the Influencer space and how artificial intelligence is shaping the landscape to be more dynamic, transparent, and sophisticated than ever before. The comprehensive data-backed…

Smartly.io Launches Creative Studio Service and Receives Facebook Creative Platform Badge for Automation Technology

Creative Automation and Design Services Help Brands Create Thousands of Creatives to Drive ROI Across Facebook and Instagram Facebook, Instagram and Pinterest advertising platform Smartly.io has received Facebook Creative Partner Certification for its work in scaling mobile-first creative execution. This comes after this year's release of Smartly.io's automated Video Templates tool and builds on its existing Marketing Partner Certification. The company also launched Creative Studio, a new in-house team that leverages its…

Major Persado Update Introduces Narrative Intelligence to AI-Optimized Marketing Language, Helping Brands Speak In a Unified, Authentic…

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language for top global brands, unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. With its latest breakthrough in the application of Narrative…

DataRobot Introduces DataRobot Insights, a New Tableau Extension

Unveiled at Tableau Conference in New Orleans, Automated Exploratory Data Analysis Add-In for Tableau Delivers AI-Driven Storytelling DataRobot, the creator of the automated machine learning category, announced DataRobot Insights, a new Tableau extension. Using built-in best practices and guardrails designed by DataRobot's world-leading data scientists, automated exploratory data analysis empowers Tableau customers to focus on the most impactful variables to drive better outcomes. .@DataRobot introduces new…

PicsArt Opens AI Lab in Moscow; Collaborates with Moscow Institute of Physics and Technology for R&D

PicsArt, the leading creative platform and app for social storytelling, announced that it has opened the PicsArt AI Lab in Moscow. The Lab will enable the company to further its leadership in AI and Machine Learning and identify new and innovative uses for the tech. With more than 100 million monthly active users creating, remixing and sharing nearly one billion images and videos every month, PicsArt is one of largest commercial applications of AI in the world. Also Read: inMotionNow Announces Groundbreaking Integration…

Vidyard and Strategic IC Outline How Video and Technology Trends are Disrupting B2B Sales and Marketing

UK Platinum Hubspot Partner and Inbound to Account-Based Marketing (ABM) Agency, Strategic IC Host Successful Trends Disrupting Sales Event In the second of their 'Inbound to ABM' breakfast event series, Inbound to ABM agency Strategic IC partnered with Vidyard, the online video platform for business, to outline how the sales and marketing landscape is evolving, predicting why 1-2-1 personalization and storytelling - particularly through video - will be increasingly crucial if modern marketing and sales strategies are to…

15 MarTech Pros Share Their Most Valuable Experiences and Insights

Giving It Back to the MarTech Industry Is What We Aim to Achieve with This Article Today… Every smart MarTech brand and teams know the merit of creating meaningful content for better engagement with customers and technology partners. We can firmly say that martech companies refer to and review a lot of content that their competitors are churning as part of their content calendar. Writing a blog or sharing links on social media are not the only ways to ‘educate’ customers about your brands. Interviews and Guest Posts are…

Interview with Josh Decker, Chief Executive Officer, Tagboard

"One of the biggest challenges for marketers today is finding a way to break through the noise and drive meaningful engagement."Tell us about your role at Tagboard. What inspired you to establish the company? Tagboard was founded in 2011 as a social search and display platform, allowing communities to search for content using hashtags across social networks, and then display that content online via web or mobile properties, on broadcast TV or in a stadium. My vision in founding Tagboard was to bring communities together…

GoPro and Adobe Collaborate to Bring Unique Content to Adobe Stock Users

Creatives Now Have Access to Thousands of Curated GoPro Video Clips From Right Within Their Favorite Adobe Applications Today at Adobe MAX, GoPro, Inc. announced a collaboration with Adobe to bring thousands of curated GoPro video clips to the Adobe Stock marketplace, giving content creators access to a deep catalog of unique perspectives. "GoPro and Adobe have a lot in common — we both serve some of the most passionate content creators on earth," said Nicholas Woodman, GoPro's CEO and Founder. "We're excited to make a…

Adobe Announces Next Generation of Creative Cloud at MAX 2018

Major Updates to Flagship Apps, Launch of Premiere Rush CC for Social Video and Previews of Photoshop CC and Project Gemini on iPad Accelerate Creative Cloud Innovation and Value Today at Adobe MAX, the Creativity Conference, Adobe announced major updates to Creative Cloud applications including Photoshop CC, Lightroom CC, Illustrator CC, InDesign CC, Premiere Pro CC and Adobe XD. Adobe also introduced Adobe Premiere Rush CC, the first all-in-one, easy-to-use video editing app for social media creators,…

Major Persado Update Introduces Narrative Intelligence to AI-Optimized Marketing Language, Helping Brands Speak In a Unified, Authentic…

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language for top global brands, unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. With its latest breakthrough in the application of Narrative…

Meredith Corporation to Announce Its Plans to Extend Live Programming and New IGTV Programming at Inaugural Digital Content NewFronts West

Anna Faris of CBS Hit Comedy "Mom" and Host of "Anna Faris Is Unqualified" Podcast To Join Jess Cagle, Editor in Chief of PEOPLE and Editorial Director of Meredith's Entertainment Group, On Stage Meredith Corporation , the leading media and marketing company—which reaches 175 million Americans every month, including 80 percent of US millennial women—will announce expanded programming, including new shows for Instagram Live and a tighter focus on live programming for its PeopleTV brand, at the first-ever NewFronts West in …

ON24 CMO Joe Hyland Named to 40 Under 40 Marketing Innovators List

DMNews Honors Hyland Alongside Leaders from Fidelity, SAP, and Experian With over 63 percent of marketers saying that marketing technology innovation has evolved rapidly in the past three years, it's vital to have leaders that keep pace with the field's accelerating evolution. That's why ON24 is proud to announce that DMNews, a marketing publication, is honoring ON24 CMO Joe Hyland as one of their "40 Under 40" for 2018. The 40 Under 40 honorees are chosen by the editorial staff at DMNews. The award "recognizes the new…

Dreamforce Interview with Tyler Lessard, VP, Marketing, Vidyard

"When it comes to video, intent data can manifest itself in triggering specific workflows, most relevant that individual, that deliver the right video at the right time."What is the most exciting aspect of leading the thought-train in Video Marketing technology? For many businesses, the adoption of video isn’t just about achieving incremental gains. It’s about transforming how they communicate with customers, how they tell their brand story, and how they deliver truly personalized experiences that matter. It’s so exciting…

Join Video Content Producers and Digital Marketing Heads at Video Marketing Strategies World 2018 in Singapore this November

Join Digital Communications Heads, Content Creation Producers and Video Makers at Video Marketing Strategies World 2018, a 2-day conference organized by Asher Russell Pte Ltd, on 19 -20 November 2018 at One Farrer Hotel & Spa Singapore. Featuring 24 speakers and panellists over two full days of a value packed agenda, the conference will present the latest key insights on video trends and media landscape, social video and online video campaigns in Asia, and keys to successful executions of video stories. Get the latest…

Dreamforce TechBytes With Jason Loh, Global Head, Sales Solutions, Anaplan

Jason Loh Global Head, Sales Solutions, Anaplan At the ongoing Dreamforce by Salesforce event, we interviewed Jason Loh, Global Head, Sales Solutions, Anaplan. Jason shares his views on sales technology for modern sales professionals and the role of AI/ML in sales ops.Tell us about your journey in sales and how you reached Anaplan. I started my career in field sales in the enterprise applications space. Like so many other sales professionals, they gave me a computer, a corporate AMEX, and pushed me out the door to…

Wibbitz Pursues Further Growth in Europe with New Office in London, Appoints Jane Loring as Managing Director

Expansion in the UK Accommodates Increasing European Market Demand for Digital Video Wibbitz, the leading AI-powered video creation platform, announced the opening of its fourth international office in Paddington, Central London, spearheaded by Managing Director and digital media expert Jane Loring. In her new role, Jane will work across the Wibbitz existing client roster of multinational media companies with a predominant presence in Europe, including Bertelsmann, Daily Mail, Reuters, Hearst, and Bloomberg, and oversee…

Tremor Video DSP Appoints Tal Mor as Chief Technology Officer

Tremor Video DSP, the leading programmatic video platform, announced the appointment of Tal Mor as the company’s new chief technology officer. Mor’s addition reinforces the company’s commitment to providing its advertising clients with innovative technology and solutions to bolster their video initiatives, ensure the highest level of consumer engagement and drive the greatest business impact. “I’m excited about the opportunity to work with the leading video DSP in the industry,” said Mor. “My goal as the CTO is to provide…

TechBytes with Nadjya Ghausi, VP, Marketing, Prezi

Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly longer attention span compared to Gen Xers' or Boomers. The report finds engaging content with cinematic effect as the "golden ticket" to build a compelling interaction with the audience. To help our readers better understand the true definition of “Attention” and how Content Marketing teams could actually measure attention from the context of marketing performance, we…

IGTV: A Window into the World of Instagram’s Mobile Users

Horizontal videos – out; vertical videos – in. The rise of Instagram TV (IGTV), Instagram’s vertical video platform sets the stage for marketers and brands to showcase their products, tapping into the format of choice for today’s consumer. New Kid on the Block Instagram’s foray on the vertical video comes as no surprise, as mobile devices garner 60% of all video views worldwide. First to take advantage of this trend was Instagram’s competitors, YouTube and Snapchat. While YouTube reigns supreme when it comes to…