Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven performance marketing, announced its 2018 affiliate marketing premier event, Rakuten Marketing DealMaker – previously known as…
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Call Highlights is an AI-Driven Feature Proactively Recommends Additional, Customized Keywords Helping Marketers Better Understand Why Customers Are Picking up the Phone CallRail, a leading call tracking and analytics provider for…
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There are 13,000+ advertising agencies in the United States. Each of those agencies, no matter the niche they’re in, have very few competitive levers at their disposal. One might argue that people are the only real advantage, so what makes…
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Marketers Can Leverage Inscape's Smart TV Data in 4C to Target Ads on TV or Social Media to People Who Have or Haven’t Watched Particular Programs 4C Insights (4C), a data science and marketing technology company, has announced a deal…
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North America’s Largest Mobile-only Growth Conference To Include Sessions on Cryptocurrency, Virtual Reality and More Mobile Growth Fellowship, the mobile industry's largest network of user acquisition and growth leaders, announced an…
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If anything, 2017’s theme for app marketers changed significantly. The machine learning takeover began, practically anything and everything became trackable, and on-demand turned into the new norm. It’s crucial for advertisers that want to…
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Survey Finds That 75 Percent of Brands Were Exposed to Brand Safety Issues Last Year, Yet 15 Percent Haven’t Taken Any Action GumGum, an artificial intelligence company with deep expertise in computer vision, today released market…
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Second Annual State of Services Economy Report by Mavenlink Finds 75 Percent of Services Organizations Are Moving Toward Project-Based Work; Executives State “Conditions are Changing More Quickly Than Ever”  Mavenlink, the leading…
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H Code Media Cracks the Code Delivering Culturally Relevant Content Marketing Campaigns to US Hispanics at Scale H Code Media, the leader in digital advertising for the US Hispanic market, announced the launch of a new division called H…
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"It’s important to keep this in mind as AI becomes more prevalent so that businesses can start to build a foundation to support the evolution of this technology."Tell us about your role and how you got here. What inspired you to start a…
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In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly…
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Adobe has announced it has been named by Gartner as a Leader in the 2018 “Magic Quadrant for Digital Experience Platforms” research report. This report evaluated 21 vendors, and Adobe was among four vendors in the Leaders quadrant, based on…
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When most people hear blockchain, they think Bitcoin—one of the world’s first digital currencies. But while Bitcoin has yet to transform the global economy, experts believe that its underlying technology—blockchain—is poised to spark an…
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Telaria’s Fraud Fighter Is Part Of An Ongoing, Platform-Wide Initiative That Reinforces To DSP partners And Their Clients That Video Inventory Transacted On The Platform Will Meet Or Exceed Industry Brand Safety Standards Telaria, Inc, a…
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Building Blocks That Enable the High-Volume Creation of Landing Pages, Essential for Advertising at Scale Instapage, the post-click optimization platform for advertisers, has recently launched Instablocks, a brand new way to build…
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There is no question that Ad Tech is poised for unprecedented growth in the next two years. In 2020, global spending on digital advertising is expected to reach $336 billion, up from $229 billion in 2017, according to market research firm…
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"The biggest growing challenge CMOs in my industry will face in 2018 is the continued explosion of consumer data from social networks, consumer reviews, industry and interest forums. "Tell us about your role at NetBase? What inspired you to…
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Magnetic Force Comes to the Rescue of Brands Looking for Better Bidding and Transparency Options in Adtech Ecosystem; Corey Ferengul Takes the Mantle as the New CEO Magnetic, a leading adtech and targeting company driven by AI…
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This Partnership Also Enables the Possibility to Highlight Content in an Image Using Content-Aware Automatic Image Crop The seamless integration of Imagga’s visual AI technology enables FotoWare’s users to automatically add keywords and…
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Mobile Ad Pioneer, Orenstein to Accelerate Mobile Marketing Science Platform’s Growth Aki Technologies, the moment marketing science platform, announced that Orr Orenstein has joined its executive management team as Chief Operating…
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