Improvado and Looker Join Forces to Deliver Powerful Marketing Analytics and Insights

With Improvado, Marketing Agencies Now Have a Simpler Way to View Performance Insights Today, Improvado, a provider of the leading marketing data aggregation platform, and Looker, a leading data platform company, have announced they have partnered to bring powerful automated analytics and visualization to marketing agencies. Read More: Interview with Lissa Daniels, VP, Demand Generation, Marketing Operations and Analytics, Looker Improvado and Looker are partnering to solve the marketing agency dilemma: how to…

DialogTech Named Best Overall Marketing Analytics Platform by MarTech Breakthrough

DialogTech, the world's leading provider of actionable marketing analytics for inbound calls, has been named Best Overall Marketing Analytics Platform by MarTech Breakthrough. MarTech Breakthrough is part of the Tech Breakthrough Awards organization which recognizes the industry leaders in today's hottest categories of technology. The mission of the MarTech Breakthrough Awards is to honor top companies, technologies and products breaking through with innovations in the sales and marketing technology industry today.…

InsightSquared Announces Expansion Into Marketing Analytics at Annual Ramp Conference

New Marketing Dashboards Will Help Marketers Better Measure, Understand, and Optimize Marketing's Impact on Revenue InsightSquared, the leading provider of revenue intelligence solutions, announced that it has expanded its product to include marketing analytics with a new suite of dashboards aimed at helping marketers better measure, understand, and optimize marketing performance and its alignment with sales goals. Unlike other marketing analytics solutions, InsightSquared designed its marketing analytics for the business…

Exploring Marketing Analytics, Social Media Integrations and User Scopes for Twitch

Top Picks from Martech Series. Last Week Our staff writers covered Marketing Analytics, Social Media Integrations and user scope for Twitch. Original MarTech Insights from the Week Gone By Seven Things You Should Know About Marketing Analytics Complete Lifecycle of Web Marketing from a Bird’s Eye View. Basic Touchpoints for Marketers to Develop Functional Online Marketing Campaigns. Integrating AI with Social Media Marketing to Persuade Profitable Markets Together, AI and Social Media Could Help Marketing Teams…

Seven Things You Should Know About Marketing Analytics

Complete Lifecycle of Web Marketing from a Bird's Eye View. Basic Touchpoints for Marketers to Develop Functional Online Marketing Campaigns "Don't find customers for your product, find products for your customers." - Seth Godin What is Marketing Analytics: 7 Things You Should Know Discussing the value quotient of marketing analytics Marketing techniques are multi-dimensional. Marketing campaigns can be run on several mediums like websites, Social media, channel communications etc. Today's marketers ensure that…

Martech Fortnight: Enterprises Explore Advanced Marketing Analytics Tools; Increase Their Marketing Budgets Just to Build Great Products and…

Top Picks from Martech Series' Original Insights from the Last Fortnight Seven Email Marketing Automation Features You Should Consider to Drive Better Results We talk about the agility of email marketing and the best practices to amplify an email marketing campaign. There are seven surefire ways that organizations can follow blindly in order to succeed in email marketing. Some great information about why email marketing is a capable tool to capture new customers. Insights on Social Media Marketing: Scoop the Best for…

Role of Fan Experience and Marketing Analytics in Influencing Global Sporting Trends

The Latest Nielsen Sports' Report Finds Why Tapping the Power of eSports and Marketing Analytics is a Top Priority for Publishers, Brands, Media and Traditional Sporting Campaigns Two of the biggest sporting events are underway -- The FIFA World Cup Russia 2018 and Wimbledon 2018. And for someone who loves motorsport, the weekend was blazed hot by Max Verstappen in his Red Bull Formula 1 car and the duo in Ferrari at the Spielberg racing track. With so much happening in the sporting arena, how could we keep the role of…

Datorama Launches Data Canvas — AI-supported Data Visualization for More Impactful Marketing Analytics

Ticketmaster, iProspect, Spark Foundry, Huge among early adopters Datorama, a global technology company, today announced the launch of Data Canvas, a suite of new data visualization capabilities within its Marketing Intelligence platform. Datorama Data Canvas leverages the power of artificial intelligence (AI) in a brand new way — to help marketers create expert-designed dashboards to tell compelling, data-driven stories. Datorama’s previous AI releases have empowered marketers in similar ways to manage data integration,…

conDati Marketing Analytics Unveiled to Transform Digital Campaigns

Cloud-based Platform Combines Data Science and Machine Learning to Provide Predictive Analytics and Insights to Marketers and Improve Campaign Performance conDati has announced the first commercial release of conDati Marketing Analytics, a cloud-based platform that applies data science and machine learning to help marketers understand and improve the performance of digital campaigns. conDati Marketing Analytics integrates previously siloed data from multiple martech systems to deliver a single, unified data asset that…

Lucidity Debuts Marketing Analytics Protocol On The Ethereum Blockchain

Ethereum Blockchain Delivers Supply Chain Transparency & Resolves Data Discrepancies Lucidity, the digital advertising blockchain protocol to deliver transparency and trust, announced the public launch of its marketing analytics protocol on the Ethereum blockchain. The company, which has been quietly building its solution since its founding in 2017, is focused on tackling the digital advertising industry’s data discrepancy problems through a decentralized system that verifies a single, auditable set of data analytics…

Alight Analytics Launches-ChannelMix, Sports Marketing Analytics Solution

ChannelMix, The Sports Marketing Analytics Solution, Automatically Collects and Organizes ALL Social Media Data From Facebook, Twitter, Instagram, YouTube, SnapChat and All Other Fan Engagement Platforms Alight Analytics, the industry leader in marketing analytics, launches a new product to help professional sports teams, leagues and other sporting organizations better understand — and monetize — the massive fan engagement with their brand. The National Basketball Association and the Memphis Grizzlies are the first two…

State of Digital Marketing Analytics in Top 1000 U.S. Retailers Report Shows Multi-Platform Adoption, Continued Growth

Cardinal Path has published its annual State of Digital Marketing Analytics in the Top 1000 Internet Retailers report for 2018, uncovering analytics maturity and marketing technology adoption across the top 1000 U.S. online retailers. This year's report finds that many -and a growing number- of organizations have deployed multiple parallel solutions across analytics, tag management, testing, optimization & personalization, and data management platforms as they continue to optimize and streamline their marketing…

SAS a Leader: Gartner 2017 Magic Quadrant for Digital Marketing Analytics

 SAS Recognized For Its Ability To Execute With Completeness Of Vision Measuring the effectiveness of digital marketing is among the most significant challenges for brands today. Organizations that tap into digital marketing analytics, which allows them a comprehensive view of which digital strategies are working, and which aren't, have a noteworthy advantage. SAS Customer Intelligence, powered by predictive analytics and machine learning, helps marketers make smart, customer-centric decisions. For the third…

How Marketing Analytics and Data Science can Solve Civic Engagement for Cities

Its been a while since I was at Stanford, but it always feels great to be back on campus. We were recently invited to the Digital Cities Summit at Stanford University for a panel titled "Disruptors: Sensors, Real-time Data Analytics, Planning, and Optimization." The panel was a great place to talk about the role of data analytics with respect to citizen participation and civic engagement. The Digital Cities Summit at Stanford University brought together an elite group of ~200 global CEOs, SVPs, entrepreneurs, and policy…

11 Compelling MarTech Predictions that Focus on the Data-Analytics Relationships in Marketing and Sales

Data enrichment has finally become a marketing operation. Each year, we review tons of reports and e-books on how data is getting richer and managed better with Cloud and AIOps solutions. The biggest beneficiaries are Marketing and Sales teams, in addition to the thousands of business analysts and researchers who mine data to keep their marketing and sales efforts "well oiled". This year, mostly due to the COVID-19 crisis, and economic slowdown due to the tense geopolitical reasons has been a challenging one -- not just for…

Wavo, the Global Leader in Music Marketing and Analytics, Named One of Deloitte’s Technology Fast 50 Companies

Wavo ranks 13th with 1,268% in revenue growth from 2016 to 2019 Wavo has been presented the Deloitte Technology Fast 50™ award for its rapid revenue growth, entrepreneurial spirit and bold innovation. The program recognizes technology companies with the highest revenue-growth percentage over the past four years. Wavo has ranked 13th with an impressive 1,268% in revenue growth from 2016 to 2019. Wavo's CEO Conor Clarke credits a continued investment in machine learning and domain experts across music, analytics, and data…

Marchex Launches Marketing Edge, AI-Fueled Conversational Analytics Solution

Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads  Marchex, a leading conversational analytics and solutions company that connects the voice of the customer to your business, launched Marchex Marketing Edge, a new solution that enables brand marketers and agencies to tie revenue-generating conversations back to the specific marketing campaigns that generated them. Marketing Edge captures conversational data across multiple…

AppsFlyer Strengthens Vodacom’s Mobile Marketing with Enhanced Analytics

Global mobile marketing leader launches in Africa as mobile connectivity soars across continent AppsFlyer, the global attribution leader, confirms its move into the African mobile marketing space, with the announcement of a contract with Vodacom. With over 900 employees in 18 cities around the world, the move sees AppsFlyer strengthen its global reach by commencing operations on the continent, starting in South Africa, Nigeria and Kenya (working with Safaricom). Working with some of the world’s leading brands, including…

3 Ways to Adapt Your Digital Marketing Strategy During the Coronavirus – K2 Analytics Reveals

The recent and sudden transition into the coronavirus world of business has left some brands struggling, but K2 Analytics reveals the ways companies can successfully adapt their digital strategies K2 Analytics INC, a leading digital advertising agency in Las Vegas, identified three key steps businesses can take to adapt to the current social and economic situation brought on by the coronavirus. As many businesses have had to put an indefinite hold on in-person operations, the digital market place has quickly become the…

Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology

Corresponding white paper and webinar will help brands navigate the Google ecosystem Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value. The new Lab is led by…