Brands will now have complete insight into field and marketing activity to better assess and optimize impact across channels Veeva announced Veeva CRM Boost for DIFA, which will bring Veeva CRM field activity data into the Crossix DIFA…
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Combining the Speed of Self-Service Software With the Flexibility and Expertise of a Custom Consulting Engagement, Alight’s Solution Approach Provides a Much-Needed Third Option for Marketers Who Want Quick, yet Relevant and Actionable…
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Independent marketing analytics firms Marketscience Consulting and Truesight Consulting announce today their official merger into single entity: Marketscience. For over a year, the two firms have been in an exclusive partnership that…
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SpringML Inc. ("SpringML"), a leader in machine learning and advanced data analytics services, is delighted to announce that it achieved Specialization Status in Marketing Analytics as part of Google Cloud's Partner Specialization…
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Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its latest article- ‘Everything Marketers Need to Know Before…
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Centralized Delivery of Marketing Performance Measurement and Advanced Analytics Across Media and CRM Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Archie, a scalable solution for…
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2019 winners include Adobe, USA for UNHCR, LongHorn Steakhouse, and Pittsburgh Cultural Trust for their innovative marketing analytics achievements Neustar, Inc., a trusted, neutral provider of real-time information services and the…
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Anyone who tells you that Marketing Analytics is an exact science is wrong. The algorithms, the data, the optimizations, and the simulations can all lead to many different outcomes depending on who and how it is processed and measured. When…
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In the analytics world, there are a wide range of tools and KPIs to choose from in order to measure your Marketing data. One growing use case is Natural Language Processing (NLP), the act of getting a computer to interpret and analyze data…
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Drawing from its rich experience in data-driven marketing and digital transformation solutions, iKala GCP.expert has invented a Cloud for Marketing (C4M) strategic structure. Utilizing its Big Data Lake solution, and with Google Cloud's…
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If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The 4P's of the Marketing Mix remained the crux of every successful branding and product pricing. Analytics was restricted…
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Merkle, a Specialized GCP Partner, Redesigns Data Integration Strategy for Clients Including Canon U.S.A. Merkle, a leading technology-enabled, data-driven performance marketing agency, announced it has received Marketing Analytics…
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Quantzig, a leading analytics advisory firm that offers customized marketing analytics solutions, has announced the completion of their new article on benefits of marketing analytics. Companies that gather and store big data in silos…
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Improvado Will Use the Financing to Accelerate the Adoption and Expansion of the Company’s Disruptive Data Middleware Solution Improvado, the leading marketing middleware platform, announced that it has raised $8 million total in Super…
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9 Marketing Analytics Solutions with Proven Business Impact, Start at $20k Cardinal Path, a leading marketing analytics consulting firm, has released the Marketing Analytics Buyer’s Guide 2019, a shortlist of solutions that have…
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Quantzig, a leading analytics and advisory firm that delivers customized analytics solutions, has announced the completion of their article on the five best sales and marketing analytics techniques for managers to identify new markets and…
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Comprehensive Marketing Analytics Solution Allows Marketers to Better Understand, Measure, and Prove Marketing’s Impact on Revenue Is Now Generally Available InsightSquared, the leading provider of Revenue Intelligence solutions,…
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With Improvado, Marketing Agencies Now Have a Simpler Way to View Performance Insights Today, Improvado, a provider of the leading marketing data aggregation platform, and Looker, a leading data platform company, have announced they have…
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DialogTech, the world's leading provider of actionable marketing analytics for inbound calls, has been named Best Overall Marketing Analytics Platform by MarTech Breakthrough. MarTech Breakthrough is part of the Tech Breakthrough Awards…
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