Acquisition boosts Vungle’s advertising technology to provide contextual, machine learning-powered recommendations for maximum ROAS and user LTV  Vungle, the leading mobile ad network and in-app monetization platform, announced the…
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Premium digital technology company PubMatic announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19 economic impact. According to PubMatic’s Q2 Quarterly Mobile Index, mobile advertising…
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Offering inventory from 120 top Indian publishers, mCanvas enables advertisers to buy experiential rich-media and interactive video ads via Adobe Advertising Cloud mCanvas, the experiential storytelling ad platform for small screens,…
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App Annie, the leading mobile data and analytics company, announced the availability of App Annie Ascend. This will introduce the first mobile performance suite that provides both app market data as well as advertising analytics. All of…
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Proprietary mapping technology utilizes location targeting to drive customers to specific businesses GroundTruth, the leading location technology company, announced a new partnership and integration with Yext, Inc., the Search Experience…
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Proprietary mapping technology utilizes location targeting to drive customers to specific businesses GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. , the Search…
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The Company Completes Initial 30-day Test and Realizes Increase in Download and Subscriber Metrics Friendable, Inc., a mobile-focused technology and marketing company, connecting and engaging users through two distinctly branded…
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Tapping a Database of Over 2 Billion Unique, Fraud-Free Mobile Profiles Friendable, Inc. is pleased to announce its partnership with “LiftOff”, a Palo Alto, CA based company founded in 2012, with the mission of revolutionizing how mobile…
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With marketers citing repetitive workflows as a top pain point, Adjust's new Control Center automates campaign management, empowering them to focus on creativity, strategy and pushing boundaries Adjust, the industry leader in mobile…
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Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among…
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The mobile advertising market is booming – it’s expected to account for 43% of all media ad spend next year – and brands are actively trying to reach consumers engaging in daily mobile activities, from payments and bookings to communication…
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PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing…
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Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the creative palette itself--how the properties of the palette can enhance consumer experiences. As more content…
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Mobile advertising has traditionally been a difficult sea for publishers and advertisers to navigate. Data from PubMatic’s Q4 2018 Quarterly Mobile Index (QMI) reveals that the mobile advertising ecosystem is carving a smoother path forward…
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Performance Index Edition VIII Offers Most In-Depth Look to Date on Mobile and App Marketing Landscape AppsFlyer, the leading mobile attribution company, released its latest Performance Index, providing marketers with the most…
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Hawk Becomes the First Mobile DSP to Enable Advertisers to Maximise Campaign Performance via Integrated Cross-Channel Campaigns TabMo’s demand side platform (DSP) Hawk has become the only mobile-first platform to connect additional…
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aiCube Addresses Publisher Quality, Fraud, Brand Safety and Performance Optimization Problems in the Mobile Programmatic Ecosystem Through App Store Data Intelligence, Audience Intelligence and Artificial Intelligence RevX, a mobile…
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Global Mobile Advertising Company Releases a Compliance Solution After Successful Beta Period WeQ, a leading global mobile advertising company, officially launched its proprietary mobile advertising compliance solution, WeQ SHIELD.…
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Mobile ads spend worldwide is expected to reach $186.8 billion by 2020. More companies are willing to use mobile devices as a new advertising channel for reaching their target audience and there are technologies that can help to do so.…
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Sven Lubek, a Seasoned Mobile Expert and Serial Entrepreneur Who Founded 25 Companies, Including the Leading German DMP Adex, Joins WeQ to Lead the Company into Its Next Growth Phase WeQ, a leading global mobile ad tech organization,…
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