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Strengthening Predictive Analytics with Intent Data

As sales and marketing strategies are increasingly driven by machine learning and AI, executives in these areas should be looking for the best ways to source data for applications leveraging this technology. One such solution is predictive analytics. The keys to predictive analytics success can be summed in three areas – the quality of the data sources leveraged, the machine learning and AI used to prioritize those data sources, and the actions taken on the results. Given the foundational importance of data sources to…

As Mobile Devices and Software Upgrades Make Their Launch, AI and Predictive Analytics Provide A Helping Hand

The recent mobile device launch of the Galaxy Note 8 and Apple’s software update of the iOS 11 for iPhones and iPads have mobile users excited to see what features will benefit them in their tech-savvy lifestyles. As these new tech devices and features roll in, so does the frustration of troubleshooting and other concerns. When Apple released the new iOS 11 software update, there were already millions of downloads by users within minutes of the drop. Aside from the iPhones small feature upgrades, there where no major…

MRP to Showcase the Effect of Predictive Analytics on Marketing Strategy at SiriusDecisions 2017 Technology Exchange

Executives Will Discuss Ways To Operationalize Predictive That Improve Sales And Marketing Efforts MRP, a global predictive intelligence and customer acquisition company, will present case studies on its predictive analytics and account-based marketing services and how they help B2B companies align their sales and marketing approaches into one specific strategy at the SiriusDecisions 2017 Technology Exchange on October 31 in Austin, Texas. "We are looking forward to partnering with SiriusDecisions to…

Windsor Circle Predictive Analytics Now Open To Omnichannel Advertisers

Windsor Circle, the Durham NC-based predictive lifecycle analytics, and retention marketing company announced its latest martech offering for clients. Retailers can now leverage Windsor Circle Predictive Analytics data seamlessly from its 1:1 retention automation platform to drive omnichannel advertising campaigns. The latest addition into its predictive analytics lifecycle platform will enable marketers to create impactful marketing campaigns using actionable data. Windsor Circle Predictive Analytics is powered by its…

Beanstalk Digital Launches Beanstalk Predictive to Provide Robust Data Analytics Through AI-Driven Insights

Expanded service line through Beanstalk Predictive to drive more informed client-partner business decisions through real-time data driven by AI and audience intelligence platforms Beanstalk Digital, a full-service agency headquartered in Dallas, Texas, announced the launch of Beanstalk Predictive, led by Chief Strategy Officer Matt Murphy. The new entity will broaden the Beanstalk Digital service line with the ability to report and execute data-driven projects to optimize product, branding, content and ongoing…

Zaius Adds New Dimension to Customer Behavior Analytics Using Predictive Intelligence

Zaius, Recently Named 'Best CRM', Is Used by Global Brands to Connect Customer Data, Analyze for Targetted Segmentation, and Orchestrate Customer Interactions Zaius, the architect of Assisted Marketing, unveiled Zam, the data science-powered marketing assistant that supercharges the award-winning Zaius customer relationship management (CRM) platform. Zaius is the only CRM to provide the visibility of a Customer Data Platform, the cross-channel campaign functionality of a next-gen Email Service Provider, and the…

Reach Analytics Hits Major Data Milestone with Self-Service Predictive Marketing Cloud

Reach's Predictive Marketing Cloud Targets Leads for Top Brand and Agency Clients; 20 Billion Leads and Counting Reach Analytics, the leading provider of predictive marketing for brands and agencies, announced reaching a major data milestone, scoring over 20 billion leads with predictive modeling, leading to an increase in campaign targeting of 55% on average and an increase in campaign ROI from 3-10X. The Reach predictive cloud offers brands and agencies something they've never had access to before, specifically the…

Reach Analytics Chosen As Predictive Marketing Partner By V12 Data

Reach Analytics, the leading provider of self-service predictive marketing for brands, agencies and nonprofits today announced a partnership with V12 Data, providing them Reach's real-time predictive modeling platform. V12 Data is an omnichannel data powerhouse, and the industry leader in automotive data, who powers the right connections through the right channels at the right time with their market-leading data solutions, real-time technologies, and powerful analytics. Due to growing market demand, V12…

Amperity Hires Chris Chapo, Data & Analytics Leader From Gap INC.

Amperity, the first AI-powered Customer Data Platform (CDP), today announced that Chris Chapo will join the company as VP of Customer Success. Chris comes to Amperity with over two decades of retail analytics experience, most recently as SVP of Data and Analytics at Gap Inc. Chris will be responsible for expanding Amperity's analytics and customer intelligence offering following Amperity's recent acquisition of Custora's customer analytics platform. "Every modern brand needs to invest in bringing together two elements of…

Blueshift Expands AI Predictive Studio with New Channel Engagement Scores

AI-powered Channel Engagement Scores help marketers identify channels with high engagement and deliver meaningful messages throughout the customer journey Blueshift, the leading Customer Data Activation Platform, announced the addition of Channel Engagement Scores to its Predictive Intelligence Studio, which includes predictive segmentation, predictive recommendations and engage time optimization. The new feature aims to provide marketers with an in-depth and holistic look at engagement rates across the customer lifecycle…

Bidgely Enterprise Analytics Succeeds in Transforming Smart Meter Data into Customer Analytics and Grid Edge Intelligence, and Utility…

Artificial intelligence and personalization drives intelligent demand side management program planning and customer targeting, reduces churn, improves call center operations and more Bidgely has successfully equipped its global utility and energy retailer partners with new tools to create value from untapped customer data through its artificial intelligence-powered Enterprise Analytics Solution. Bidgely has partnered closely with global customers like TEPCO, NV Energy, Duke Energy, VSE and others to extract data insights…

Information Builders Omni-HealthData Leveraging Data and Analytics to Understand Social Determinants of Health

Healthcare Information Management Platform Harmonizes Integration, Analysis, and Visualization of Health Information Information Builders Inc. (IBI), the leading data and analytics company, announced new capabilities with its healthcare information management platform, Omni-HealthData, that enable better understanding and use of social determinants of health (SDOH) in providing quality patient care and integrated services. Omni-HealthData brings together clinical and SDOH data within a geospatial context that helps…

Deep North Closes $25.7 Million Series A To Globalize Its Computer Vision and AI-Powered Analytics Platform

Technology allows shopping malls, retail stores and transportation hubs to improve customer service and interactions through real-time insights and analytics Deep North, a pioneer in computer vision and AI- powered video analytics, has closed a $25.7 million Series A funding round, led by London-based Celeres Investments, with participation from Engage, AI List Capital, and others. This round will enable the company to digitize the next generation of brick-and-mortar retail and shopping centers on a global level.…

SailPoint Extends the SailPoint Predictive Identity Platform with New Cloud Governance Solutions

New services provide governance for IaaS cloud platforms and workloads SailPoint Technologies Holdings, Inc., the leader in identity management, introduced identity governance for IaaS platforms, resources and workloads. As enterprises adopt a multi-cloud platform strategy across AWS, Azure and the Google Cloud Platform to keep pace with digital transformation, there is a heightened need to be able to govern access to these platforms with a single identity solution. With two new cloud governance services available as part…

SocialChorus Connects the Digital Workplace and Unifies Enterprise Analytics with Microsoft Office 365

SocialChorus, a global workforce communications and intelligence platform, announced it is deepening its integrations across Microsoft Office 365, including a new Microsoft Teams offering. Enterprise customers can now centralize publishing in the SocialChorus Studio and allow their diverse group of employees to receive information across Microsoft Outlook, SharePoint and now Teams. The central point of publishing allows targeting and re-targeting across the employee endpoints as well as unified insights and analytics.…

Nielsen Selects AnswerRocket’s AI-Powered Analytics Platform to Automate Insights Generation

Alliance Enables Acceleration of Market Insights for Nielsen Global Connect Clients Worldwide AnswerRocket and Nielsen's Global Connect business announced that Nielsen will leverage the AnswerRocket platform to automate and scale business intelligence and insights generation for the consumer packaged goods (CPG) manufacturers and retailers it serves around the world. AnswerRocket's analytics solution provides Nielsen with the means to efficiently scale insights generation using artificial intelligence and machine…

Syniverse and RealNetworks Collaboration Brings Kontxt-Based Machine Learning Analytics to Block Spam and Phishing Text Messages

The First End-to-End Messaging Visibility Platform Allows Mobile Operators and Internet Service Providers to Identify, Analyze and Prioritize Messages Syniverse and RealNetworks have announced they have incorporated sophisticated machine learning (ML) features into their integrated offering that gives carriers visibility and control over mobile messaging traffic. By integrating RealNetworks’ Kontxt™ application-to-person (A2P) message categorization capabilities into Syniverse Messaging Clarity, mobile network operators…

Atrium Achieves Salesforce Master Navigator Designation for Delivering Expertise in Einstein Analytics

Atrium leverages Salesforce Einstein Analytics to accelerate business transformation for enterprises Atrium, a next-generation consulting company that leads enterprises through business transformation with AI and analytics, announced it has achieved Salesforce Master Navigator designation for delivering expertise and depth of knowledge in the Einstein product family. Today, artificial intelligence (AI) is becoming crucial to the success of enterprise businesses. To help with enterprise AI adoption, Atrium provides…

5 Ways Predictive Intelligence Improves Customer Experience

Predictive Intelligence tools are helping companies improve their bottom line and reach their customers effectively. The term “Predictive Intelligence” might sound like an advanced tool that belongs in a Science fiction film. Nowadays, marketers are using this technology to deliver what their customers need. Also referred to as Predictive Analytics, Predictive Intelligence is composed of Statistics, Data Mining, Algorithms, and Machine Learning. It gives companies a powerful new edge, compensating for the ever-expanding…

Alight Analytics Disrupts Marketing Analytics Industry With Suite of Next-Generation Solutions

Combining the Speed of Self-Service Software With the Flexibility and Expertise of a Custom Consulting Engagement, Alight’s Solution Approach Provides a Much-Needed Third Option for Marketers Who Want Quick, yet Relevant and Actionable Analytics Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a turnkey way to analyze marketing performance. Each solution is designed specifically for the marketer’s unique campaign goals and strategies…