Banner Before Header

Braze (formerly Appboy) Announces Integrations with Microsoft and AccuWeather to Expand Partner Ecosystem

Enhancements Include New Multi-Cloud Hosting and Dynamic Content Capabilities Recently, at Mobile World Congress 2018 in Barcelona, Braze (formerly Appboy), a leading marketing automation and customer engagement platform, announced technical integrations with Microsoft Azure and AccuWeather adding to the company's existing partner ecosystem platform. These integration partnership announcements were made live from the world's largest mobile technology event, alongside existing partners including Appsflyer, global leader in…

iSpot.tv & LiveRamp Partner To Launch TV Ad Impression Measurement For Digital Segments

iSpot.Tv's Glass-Level TV Advertising Analytics Provide Advertisers with Impression, Attention & Conversion Analytics Against Their Digital Segments Through LiveRamp's IdentityLink iSpot.tv, a leader in attention and conversion analytics for TV advertising, and LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, announced a partnership to connect iSpot.tv’s TV ad impression measurement and performance analytics with digital segments connected via LiveRamp’s IdentityLinkTM. Using…

Episerver Study: Nine in 10 Consumers Are Comfortable With Brands Knowing More About Them

Episerver's Annual 'Reimagining Commerce' Benchmark Report Reveals That Brands Have Reached a Turning Point in Their Relationship with Consumers Despite 87 percent of online shoppers being comfortable sharing personal information with brands in exchange for a better online shopping experience, over a third feel that brands don't care enough about personalizing their experience, according to a study released recently by Episerver, the company transforming digital experiences. The perceived lack of attention to…

Why The World Needs 5G And How It Will Impact The Programmatic Advertising & Publisher Industries

5G has undergone its first public trial during the Winter Olympics in Pyeongchang, South Korea. With Mobile World Congress (MWC) taking place in Barcelona between 26th February and 1st March 2018, expect to hear a lot more about 5G in the coming weeks. But why does the world need 5G and how will it impact the symbiotic worlds of Advertising and Publishing? This is an overview of the business and commercial rationale behind 5G for MNOs and summarises the impact for AdTech and Publishers whilst providing practical guidance…

Genesys Acquires Altocloud to Empower All Businesses with Improved Sales and Service Results Through AI and Journey Analytics

Genesys Customers Gain Rich Real-Time Engagement Capability to Deliver a Hyper-Personalised Experience, Resulting in Higher Lead Conversion and Customer Satisfaction Genesys, the global leader in omnichannel customer experience and contact center solutions, has completed the acquisition of privately held Altocloud Ltd., an industry-leading cloud-based customer journey analytics provider. By adding the Altocloud solution to its portfolio, Genesys strengthens its capability in artificial intelligence (AI) and machine…

AdRoll Brings out RollWorks to Focus on B2B Market

Company Unveils New B2B Business Unit-- RollWorks and Rebrands AdRoll to Serve Ambitious Commerce Brands In a major rebranding and expansion, AdRoll has announced a new corporate identity to accelerate its next phase of growth. The company 'split' its commercial divisions into B2B and B2C segments, and unveiled a new division, RollWorks, in response to the growing demands of B2B marketers. In 2007 AdRoll, now AdRoll Group, was founded with the objective of helping big and small businesses turn their customer data into…

Moltin Raises $8 Million Series A Round, Appoints Jamus Driscoll as CEO

Headless Commerce Solution Enables Speed and Creative Freedom to Deliver Unique Commerce Experiences at Every Consumer Touchpoint Moltin, provider of an API-based digital commerce solution that powers commerce at every consumer touchpoint, announced that it has closed an $8M A round, led by Underscore VC with existing investors Connect Ventures and Frontline Ventures. This brings the total investment in Moltin to $10M to date. The company also announced that former Demandware executive Jamus Driscoll has joined as CEO.…

Google AMP for Gmail: A Marketer’s View

Email AMPed-up It’s rare when something stirs up the attention of both email marketers and the tech community at large, but AMP for Gmail did just that. Seems there’s power in the Google name. Ever since the internet giant announced its expansion of AMP (Accelerated Mobile Pages) to Gmail, there’s been plenty of inside scuttlebutt amongst email industry insiders, as well as some open criticism of the idea. As a long-time B2B marketer, what struck me as most significant about the announcement was the larger…

uStudio Expands Enterprise Portfolio

uStudio Will Provide Symantec a Comprehensive and Scalable Media Solution uStudio, Inc., the industry's leading media platform for the enterprise, announced that Symantec, the world’s largest cybersecurity company, has selected the uStudio platform to boost employee and customer communication. Interactive media experiences leveraging video, audio, and VR are playing an increasingly strategic role in business -- redefining how companies engage and educate their employees, partners, and customers alike. uStudio will…

Three Retailer Lessons from Amazon Go Stores

Amazon can generate a world of press just by opening one store. Admittedly the Amazon Go store is unique in two ways: It’s a brick and mortar store from the world’s largest e-commerce company; and, It doesn’t have any checkout — simply walk in, grab what you want, and walk out. Since its launch, Amazon has dominated the digital commerce world. But Amazon’s threat isn’t limited to digital; each sector is vulnerable. Whether they want to admit it or not, all retailers, from mom-and-pop shops to behemoths like …

Qualtrics Announces Online Community Connecting Experience Management Platform Users

Qualtrics, the leader in research and experience management, announced the Qualtrics Community, a new, online forum to bring together users of the Qualtrics Experience Management Platform™. The Qualtrics Community allows users to share best practices, tips and advice about using the Qualtrics Experience Management Platform, the world's only unified experience management platform, utilized by over 8,500 enterprises worldwide to manage the core experiences they provide across their businesses—including customer, product,…

Have Your Best Email Marketing Year Ever by Focusing on Engagement

As you may have seen in the news, Google recently announced the introduction of its Accelerated Mobile Pages (AMP) capabilities to email. AMP for email will enable developers to create more engaging, interactive, and actionable email experiences, from being able to continuously update information like flight times to being able to RSVP for an event directly within the inbox. The possibilities that AMP for Gmail holds are incredibly exciting, and it will provide companies even more ways to capture attention and provide…

Qualtrics Named One of Fast Company’s Top 10 Most Innovative Companies in Enterprise for 2018

Qualtrics Is Awarded for Their Work Defining the Experience Management Category Qualtrics, the leader in experience management, was listed as one of Fast Company's Top 10 Most Innovative Companies in Enterprise for 2018. Fast Company's Most Innovative Companies recognizes pioneering companies who have had an outsized impact on entire industries and on the larger communities where they operate. Also Read: Qualtrics Announces Speakers and Agenda for X4 Experience Management Summit 2018 More than 8,500 organizations…

TechBytes with Neil Michel, Chief Strategy Officer, Wire Stone

Neil Michel Chief Strategy Officer, Wire Stone If the year 2017 was the year of 'Customer Experience', 2018 is slated to be the year of 'Contextual' Customer Experience. Most marketers are focused on striking a balance of creative marketing with the science of data management and analytics. To understand how brands can leverage an agency in stitching together a vision around the execution of data analytics across tools to deliver more seamless CX, we spoke to Neil Michel, the Chief Strategy Officer at Wire Stone.What’s…

Insite Software Delivers Greater Configurability, Enhanced B2B User Interface

Release 4.4 for InsiteCommerce Provides New Capabilities For Product, List Management, Search and Guest Checkout Insite Software, the leading B2B commerce platform, announces major new capabilities with the launch of Release 4.4. With Release 4.4, B2B customers have more configuration capability than ever before, reducing the reliance on developers for functionality and delivering an unparalleled user experience for manufacturers and distributors. "Our customers consistently ask for more configurability at the…

Brandzooka Announces First Fully Self Service Ad Platform for Connected TV

Ad Tech Start-Up Brandzooka Democratizes the Most Coveted, Expensive Platform: TV Brandzooka, the widely known platform for automating media planning and buying and democratizing online advertising for millions of users worldwide, has now added the first fully self-service ad platform for Connected TV. Brandzooka has removed the exorbitant minimums for TV advertising, often running into the hundreds of thousands of dollars for premium buys, in favor of targeted programmatic buys for the same placements starting at an…

Qualcomm Artificial Intelligence Engine Powers AI Capabilities of Snapdragon Mobile Platform

Artificial Intelligence Engine Supported by Leading OEMs, Developers and Cloud Providers Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, introduced its Qualcomm Artificial Intelligence (AI) Engine, which is comprised of several hardware and software components to accelerate on-device AI-enabled user experiences on select Qualcomm Snapdragon mobile platforms. The AI Engine will be supported on Snapdragon 845, 835, 820 and 660 mobile platforms, with cutting-edge on-device AI processing found in the…

Marketing Strategy In 2018: How To Deliver Savvy, Sleek and Integrated Campaigns Amidst Digital Transformation

It’s only February, and 2018 has presented marketers with new opportunities as well as tasked them with an array of challenges. Advancements in innovative technologies, including Virtual Reality (VR) and Machine Learning (ML) have offered a new set of tools for developing digital strategies and campaigns. As a result, there is an expectation to not only consider the systems experiences are built on, but to also design sleek, integrated systems that deliver personalized experiences customized to each unique users’ needs. A…

TVPage Launches Video Commerce Cloud 3.0 at eTail West 2018

The Platform's New Features and Functionalities Will Be Debuted at the Show on February 27, 2018 TVPage, the leading provider of cloud-based interactive video commerce technology, announced the launch of its new Video Commerce Cloud (VCC) 3.0, a video commerce platform that enables users to deploy interactive video commerce experiences across various marketing channels. VCC enables brands and retailers to a better source, moderate and publish video content through new features and functionality. The platform will be…

GES Tackles Event Measurement with New Offering

GES Measurement & Insights Provides Quantifiable Benchmarks Of Success GES, a global full-service provider for live events, announced the launch of GES Measurement & Insights, solving a problem that has plagued the marketing industry for decades: how to holistically and accurately assess the impact of live events, activations and exhibits. GES is introducing a proprietary, standardized methodology that analyzes four key metrics to tie event performance to business outcomes. The methodology provides valuable…