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Zaius Appoints Chief Marketing Officer, VPs of Product, Industry Strategy, and Customer Success

Kyle Flaherty, Go-To-Market and Branding Leader, Joins Zaius as CMO to Accelerate Growth and Amplify One of the Hottest Brands in Martech Zaius, the world's leading B2C CRM, announced four new executive hires to further accelerate growth and the company's clear leadership in the MarTech industry. Joining the Zaius leadership team are Kyle Flaherty, CMO, Greg Cypes, VP of Product, Rick Kenney, VP of Industry Strategy and Dan McNamara, VP of Customer Success. "We're thrilled to have such world-class leaders join the…

Magnet360, Mindtree’s Salesforce Practice, Named a Leader in Professional Services for Salesforce Sales and Service Cloud by ISG

Company Recognized for Its Accelerators and Solutions in Consumer-Packaged Goods and Retail, Manufacturing, Financial Services and Healthcare Magnet360, the Mindtree Salesforce practice, has been named a leader in Professional Services for Salesforce Sales and Service Cloud in the US ISG Provider Lens for the Salesforce Ecosystem. This recognition is attributed to our sustained investment in Salesforce solutions as well as our ability to apply Salesforce expertise across a range of industries. The ISG Provider Lens…

Vymo Collaborates With Microsoft to Power Organizations Globally With its Intelligent Personal Assistant for Sales

Vymo has announced its collaboration with Microsoft to expand the global presence of its intelligent personal assistant for sales. The partnership will focus on enabling organizations to strengthen their Customer Relationship Management (CRM) using Artificial Intelligence (AI) capabilities and empower their sales function with predictive and actionable insights. Vymo is already powering an existing base of 85,000+ users in 50+ large global businesses across Banking, Insurance, Financial Services and Pharma sectors with…

Appian Announces 2019 Partner Award Winners

Appian announced its 2019 Partner Impact and Excellence award winners across six categories. These strategic partners were selected based on their success in helping companies develop applications that execute their business strategies using the Appian low-code platform. Appian’s partner ecosystem consists of organizations that provide world-class solutions and services globally across a variety of industries. Appian 2019 Partner Impact and Excellence Award winners include the following: Value Award – Macedon: Awarded…

Trust, Value, Credibility – A Guided Approach to Thought Leadership from PAN Communications

PAN Communications, an integrated marketing and PR agency for B2B tech and healthcare brands, released its latest eBook titled, “Building a Thought Leadership Program to Drive Value and Trust.” Tapping thought leadership and content marketing has become a go-to strategy for integrated marketing and PR teams who are looking to increase brand reputation across targeted growth areas. As a result, PAN’s latest eBook brings together years of best practices and overall strategy in an easy-to-follow guide for developing a winning…

Leading Influencer Marketing Platform Buzzoole Bolsters Global Growth with Senior Hires

Leading influencer marketing platform Buzzoole has added more strategic global firepower to its senior team with the appointments of Manola Pegoraro as Global Chief Finance Officer, Melissa Lee as Global Operations Director, Jane Roy as Vice President of the Americas and the promotion of Sarah Whitfield to Global Chief Marketing Officer. Buzzoole has made the appointments following another year of impressive growth which has seen the platform secure $8.9 million in Series A funding, as well as being named as one of…

GroupM and The 614 Group Announce Agency Partnership on The Brand Safety Series

GroupM Has Partnered with the 614 Group to Produce the Only Executive-Focused Event Dedicated to Addressing Brand Safety's Toughest Challenges The 614 Group and GroupM announced a strategic event partnership to bring educational content on brand safety to the global online advertising and marketing community. The partnership marries GroupM's valuable industry perspective and The 614 Group's expertise around educating media leaders on current brand safety initiatives. As a first step in the partnership, John…

New JotForm and HubSpot Integration Sends Form Data to CRM

JotForm, the popular online form builder, announced a new integration with HubSpot that automatically sends form responses into one of the world’s most popular CRM (customer-relationship management) software systems. Now sales and marketing teams have a reliable way to transfer lead information collected through an online form directly into their CRM without needing to copy and paste. “Sales and marketing teams deserve to have a painless way to connect their forms to their CRM,” said Aytekin Tank, founder and CEO of…

Workfront Chooses Allocadia to Optimize Marketing ROI

Workfront Joins Allocadia as a Partner and Customer to Enhance the Performance of Global Marketing Organizations Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, announced that Workfront, the first modern work management application platform, and a partner since 2014 has joined as a customer as well. Together, the two companies enable marketers to break down silos and create a holistic view of marketing activities end-to-end. Prior to bringing Allocadia into their technology stack, the…

Validated with Microsoft Skype for Business, Patton Delivers Cloud-Powered Integration

Patton—US-based enabling solutions provider for unified communications (UC), UC-as-a-service (UCaaS) and Cloud—now announces all SmartNode VoIP products version 3.X—including Virtual SmartNode (vSN)—are validated for interoperability with Skype for Business (SfB). SmartNode products are validated by TekVizion, a Microsoft-certified lab, in the SBC and enhanced gateway categories, and are forward compatible with Microsoft Teams. Patton Cloud edge orchestration service makes it extra easy to activate, configure and…

Clari Launches New Platform to Connect Enterprise Go-To-Market Teams

Connected Revenue Operations Drives Full Funnel Accountability Across Sales, Marketing, and Customer Success to Improve B2B Effectiveness Clari announced its Connected Revenue Operations platform, extending its data platform, automation and AI analytics to all parts of the revenue team, including sales, marketing, and customer success. Incorporating business activity data from an ecosystem of dozens of partners, the new platform transforms revenue operations to be more connected, efficient and predictable.…

TechBytes with Ashish Dhamdhere, Vice President, Marketing, Skilljar

Ashish Dhamdhere Vice President, Marketing at Skilljar Skilljar's award-winning product enables companies to deliver customer training experiences to accelerate product adoption and improve customer retention. We spoke to Ashish Dhamdhere, Vice President, Marketing, Skilljar, to understand the overall state of Online Training Platforms in the tech industry. Tell us about your role at Skilljar and the team/technology you handle. I lead the marketing team at Skilljar. My team is responsible for demand, content, product…

Vydeo Launches Realtime Live Streaming Platform

Patent-Pending Live Streaming CDN for Sub-Second Delivery to Any User Vydeo Inc, a seed-funded, silicon valley startup launched its realtime live streaming platform with notable customers such as Talpa Media in Netherlands and Barry Switzer's Coaches Cabana in the US, to live stream multi-directional live video streams at less than 1 second latency. The quest for lowering the live video latency has resulted in innovations like CMAF (HLS and DASH), but the playlist-based nature of HLS provides quite a few obstacles to…

Leading Data and Intelligence Firm the Red Flag Group Opens in Spain

The Red Flag Group Now Has 15 Offices Worldwide Across Five Continents The Red Flag Group, a firm that combines data and business intelligence in an innovative cocktail, has opened an office in Spain's capital, Madrid. "We decided to open a Madrid office due to the maturity of the Spanish market and its companies. We know these companies need quality support to be able to face increasingly difficult environments and new regulations in place – not only on a national scale, but also internationally," explained Scott…

SendGrid Publishes Industry’s First Inbox Protection Rate to Increase Cybersecurity and Privacy Transparency Around the Holidays

Protects User Inboxes with 99.97% Success Rate While Processing Over 45 Billion Emails Each Month SendGrid, Inc., a leading digital communication platform that drives engagement and growth, is the first email service provider (ESP) to announce its Inbox Protection Rate publicly in an effort to increase cybersecurity and privacy transparency and to elevate the cause of inbox protection. SendGrid’s Inbox Protection Rate measures the success of its compliance efforts to prevent malicious email from reaching SendGrid’s…

What 500,000 Sales Calls Reveal About How Sales Reps Should Ask Questions

Trish Bertuzzi from the Bridge Group once told me, “a great marriage begins with the first date, and a quality sales process originates with the discovery call.” A discovery call is a two-way call for the prospect to understand your solution and whether it can help them solve a real problem, and an opportunity for a sales rep to determine whether they should invest more time to develop the account. As a sales rep, time is your limiting resource. A good discovery builds rapport, establishes trust, qualifies a…

Less Work, More Sales with Funnel CRM, Launched This Month

Funnel CRM Officially Launched This Month - Funnel Is an Intelligent CRM for Smart Teams. With Features That Will Make Your Sales Workflow Better Long-Awaited Funnel CRM launches in the US The cloud-based customer relationship management software is designed to help small-medium businesses, startups, agencies, and freelancers close more deals without using complicated solutions. The COO of the project, Irsa Chaudhry said on this occasion, “Two years ago, we channeled our efforts into a field that is close to our hearts. We…

Spiceworks Introduces New Intent-Based Targeting Capabilities to Help Technology Brands Reach In-Market Businesses at the Right Time

New Capabilities Leverage First-Party Intent Data to Improve How Businesses Buy and Sell Technology Solutions Spiceworks introduced new intent-based targeting capabilities that leverage unique, first-party insights to empower B2B technology brands to identify and engage potential customers more efficiently. The new capabilities help technology brands reach in-market businesses — and the buyers within them — at the right time, providing a better, more relevant experience for IT buyers seeking connections to the brands that…

Interview with Jon Lee, CEO and Founder, ProsperWorks

"Successful companies manage data better than unsuccessful ones. That said, larger enterprises, by definition, have more data."Tell us about your role at ProsperWorks and how you got here. What inspired you to find a CRM platform? I’ve been an entrepreneur since I was 26 years old. I started an AdTech company that I sold at 28, traveled for a year, and then founded DNA Games which I later sold to Zynga. I decided to start ProsperWorks while I was in between companies and gave some thought to the meaning of my life and…

TechBytes with Sandeep Soman, VP Product and Design, Brainshark

Sandeep Soman VP Product and Design at Brainshark Selling with AI and intelligent assistants could transform the entire sales funnel. Training machines and humans for sales using AI sounds very interesting. Isn't it? However, technology providers are still exploring the best possibilities of coaching virtual agents at the same level (maybe, even more!) as that of human sales reps. AI in sales coaching and enablement is a complex scenario,  yet a delectable one. Therefore, to have a crystal clear idea of how modern…