Marketing Technology Highlights of The Week: Featuring Hootsuite, HubSpot, Terminus, Xandr and more!

As marketers find ways to measure the success and outcomes of their multichannel campaigns, they must never lose sight of the fact that their purpose still remains the same –> to connect and establish deeper relationships with prospects and customers; but in a marketing world where impressions, clicks, and conversions are taking center stage as priority metrics, how are marketing leaders ensuring a balance? 

Find out more from this MarTech weekly highlight:

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MarTech Quote-of-the-Week!

Data is only as good as an organization’s ability to operationalize data, which requires a more advanced technology stack that requires a Customer Data Platform (CDP), Offer Management Platform (OMP) and Marketing Automation Suite/Cloud.

Kevin Rice, CMO at Hathway

Top MarTech News of The Week: 02nd August to 06th August 2021

MarTech QnA with the Expert

MarTech Interview with Bart Hammond, Chief Customer Officer at Drift
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For B2B marketers, some of the best practices of customer success to emulate come from B2C brands. One that comes to mind immediately is Nordstrom; they’ve mastered multichannel customer service and have built a large, loyal customer base as a result. In an online shopping experience, they replicate the in-store experience seamlessly, with support specialists on-hand in just minutes to streamline the buying process. –Bart Hammond, Chief Customer Officer at Drift

Top MarTech Articles on Customer Engagement, Marketing in an Omnichannel World, The Future of Digital Commerce!

Catch our latest podcasts with leaders from Scratchpad, Chorus.ai, Demand Science, Unit4 and more: