Tim Smith has More Than 20 Years of Expertise in the Digital Marketing and Advertising Space Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, recently announced a new hire. The new executive with…
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Martech pioneers Realeyes - which uses emotional AI software to help advertisers such as Coca-Cola and Mars maximise the impact of their video marketing - today announces it has hired Rob Blake as its Chief Revenue Officer. Digital…
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"Ideal customers can be defined not just by those who purchase the most, but if they have the potential of becoming brand advocates." Tell us about your role at Sizmek and how you got here. What inspired to be a part of an adtech…
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Established Technology Advisor and Early LotLinx Investor Brings Years of AI and Data-Driven Experience to the Company LotLinx, the industry's #1 Automotive /AI/, announced that veteran adtech executive and Founding IAB Chairman Rich…
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"Digital transformation means that a certain process uses digital technology to transform (or augment) the consumer journey in a new way."Tell us about your role and how you got here. What inspired you to be part of a video technology…
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Acquisition of 'ChatFlow' Creator Will Deliver 'No-Code' Workflow Automation That Can Link Across Popular Messaging Platforms And Business Systems Smartsheet, a leading cloud-based platform for work execution, today announced that it has…
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S4M (Success For Mobile), the leading mobile advertising platform, announced the appointment of Andy McNab as the first UK Managing Director. He will lead the expansion of S4M’s activities in the UK with a strong focus on driving sales…
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The Premier Revenue Growth Driver’s Caiman Platform Enables Granular Reporting, Performance Pacing and Bid/Budget Forecasting to Extract Additional Performance from Amazon Ads for Clients Performics, the premier performance marketing…
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Latest Move Reinforces Sizmek's On-Going Commitment to Empower Agencies and Advertisers With Greater Transparency, Control, and Superior Ad Performance Leading DSP provider, Sizmek has announced it will now offer full transparency across…
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"As tech capability grows, brands may view machine learning as the answer to — and reason for — industry issues such as poor transparency and fraud even though all media has had its share of challenges in this area since advertising began."…
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"CMOs’ Catch-22 is that they want consolidated marketing stacks—where impressions, placements, ad operations, billing and attribution are all tied to the same common units of measurement and attribution."On Marketing Technology MTS: Tell…
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STACK & FLOW: The Sales & Marketing Technology Cast MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert - Infer’s Sean Zinsmeister and EventHero’s John Wall. Featuring Jeff Marcoux, CMO Lead for…
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It's becoming more crucial for B2B marketers to deploy AI powered martech to drive various customer experiences and buying journeys today. James Riess, SVP, General Manager Loyalty & Messaging at Merkle Inc. weighs in with a few…
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Education is fueling Canva’s growth as the platform evolves into an all-in-one classroom tool shaping the future of education technology Doubles education users in a year, adds 10 million since launching safe AI and Classroom Lessons…
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Consumer spend recovers in 2024 to $171 billion, up 3% YoY following a 2% dip in 2023, according to data.ai data.ai, the leading mobile analytics platform trusted by 80 of the top 100 app publishers, released its annual State of Mobile…
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Video games are not just for entertainment purposes, but it is a profitable medium for savvy advertisers who are seeking to reach a specific type of target audience. The evolution of the video game industry has been dazzling in the past few…
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The enterprise AI adoption wave is driving forward momentum for Arcion, the only real-time, in-memory change data capture (CDC) solution. Arcion replicates enterprise databases using log-based change data capture in real time into cloud…
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Led by Return Investor Accel, with Continued Participation from Cervin, Astia Fund and Stagwell; HarbourVest Partners, Rich Kleiman and Kevin Durant’s 35V, and Nick Mehta Join the Round Catch+Release, the content licensing marketplace…
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