AcuityAds Holdings Inc., a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising campaigns, provided an update on the launch date for the Company's new highly anticipated advertising automation platform. Marketing Technology News: Yubo, the Leading Social Space for Gen Z, Opens New London HQ "We are proud to be presenting our new advertising automation platform, a disruptive development within the industry that will…

Benztown + McVay Media Podcast Networks announces the re-launch of MANY SCREENS, BIG PICTURE, a podcast series that explores trends and things to watch for in the evolving film and entertainment landscape. The podcast series will be hosted by Paul Dergarabedian, Senior Media Analyst for Comscore, and the film industry’s most recognized authority for media-based information and analysis. He talks to the leading experts of the film and entertainment industry to uncover how people's access to entertainment and watch movies is…

Nuvi, the Social Customer Experience (CX) company, announces the release of their new social customer care software: Engage 3.0. As an Enterprise customer service solution, Nuvi Engage streamlines social media customer engagement across platforms, increasing customer satisfaction, growth, and loyalty. Enterprise customer service teams receive thousands or more social messages, comments, and mentions every day. This sheer amount of customer engagements just on social media is unmanageable. Yet, a study by Forrester found…

Liveclicker, a global provider of real-time email personalization solutions for B2C marketers, announced that retail client Torrid has implemented LiveMap to inform customers about local store closings and curbside pickup options with real-time personalization. Torrid sells women’s fashions for sizes 10 through 30 and has a loyal customer base at more than 600 stores across the US, Puerto Rico, and Canada. To create real-time store information for customers, Liveclicker worked with Torrid to pull in a complex set of data…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Doxim (Unified Communications), Jeto.io (Email Marketing), Alfresco (Content Management), SEMrush (Content Marketing), and AppDirect (B2B Commerce). Doxim Acquires Striata, a Leading Digital-First CCM Platform Doxim (R), a leader in Customer Communications Management (CCM) software and services, announced it has acquired Striata, a leading provider of customer communications…

SmartAction, a leading provider of AI-powered virtual agents for contact centers, announces its promotion of Gary Davis from President to Chief Executive Officer. Prior to President and CEO, Davis served as SmartAction's Chief Operating Officer, steering SmartAction through record-setting growth and milestones that included landing its 100th large enterprise client and ranking as the top-rated Virtual Customer Assistant solution (4.8/5) on Gartner Peer Insights as rated by customer reviews. Marketing Technology News: …

Nearly 80% of people globally have said it isn't enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people's true lifestyles and cultures, according to new research by Getty Images. The findings have been revealed in a second wave of research for Visual GPS, completed in conjunction with global market research firm YouGov. The Visual GPS Summer Update also reveals that 63% of people prefer to buy brands that are founded…

Contact Centre and Customer Experience company IstTek announces a value-added customer experience suite through its European strategic channel partnerships initiative.Given changing working patterns brought about by the COVID-19 pandemic, the timing couldn't have been better, with IstTek CEO Josh Ayres saying: "Our comprehensive product portfolio is well suited to this change in working patterns and we're ideally positioned to help our channel partners grow their annuity business. COVID-19 has highlighted that companies need…

Alfresco Software, an open-source, content management platform and solutions provider announced the immediate availability of Alfresco Content Connector for SAP, a collaboration and integration tool that can connect up to 100 different SAP systems or content repositories to Alfresco Digital Business Platform or Alfresco Cloud, and enable users to share their SAP-stored, important information effortlessly. Additionally, by offloading their unstructured content (e.g., invoices, employee documents, technical drawings, image…

Skynamo, the South African-based SaaS provider of field sales technology, announced it has selected Atlanta as the new location of its North American headquarters after securing a $30 million dollar investment from software investment firm, Five Elms Capital, earlier this year. The headquarters is located in The Battery Atlanta. "We are thrilled to have an international company like Skynamo call Cobb County home," said Dana Johnson, chief operating officer of the Cobb Chamber and executive director of SelectCobb. "Their…

8x8, Inc, a leading integrated cloud communications platform, announced Asian startups Janio Asia and Coda Payments are using 8x8 Communications Platform as a Service (CPaaS) to more effectively reach customers anywhere. 8x8, through its Wavecell acquisition, recently launched CPaaS programmable applications, APIs, and delivery capabilities beyond the Asia Pacific region to organizations in the US and the UK. Founded in 2018, Janio is an integrated logistics solutions provider based in Singapore, providing solutions…

Social Media Analytics Software comprises a set of analytical tools that enable users to monitor, analyze, and create insights using data gathered from blogs and social media websites. The tools also include advanced analytical techniques, such as predictive, prescriptive, descriptive, and diagnostic analytics, to enable the collection, analysis, and interpretation of data across various social media platforms. The most common use of social media analytics software is to interpret customer sentiment in order to support…

"City leadership is often left with skewed or incomplete feedback. For leaders to effectively improve their city they must be able to tap into the needs of their greater community." Hi Eyal, please tell us about your role and the team/technology at Zencity. Along with my CTO, Ido Ivri, I Co-Founded Zencity to help local governments make data-driven decisions based on their communities’ priorities when creating policies and communicating them to their residents. The Zencity platform gathers and analyzes millions of…

Due to the COVID-19, most of the businesses are becoming more reliant than ever on digital marketing. It includes several techniques to promote a brand, product, or service. Companies have been showing more interest in digital marketing and their innovative strategies. Industries from diverse sectors have understood the significance of digital marketing to stay one jump ahead of all competitors. Search Engine Optimization is one of the most powerful strategies in digital marketing. In this unprecedented situation…

Exclusive strategies and tools to use when growing online businesses, straight from the experts 2Checkout, the leading all-in-one monetization platform for global businesses, announces it will host CommerceNOW 2020, an online event featuring leading experts in eCommerce, digital marketing, conversion rate optimization, customer experience, compliance, pricing, and other key areas of digital commerce. This edition of the event takes place on June 10 and 11, 2020 and – as in previous years – attendees are welcome to…

You need to constantly work on improvements and upgrades to make your e-commerce business to stand a chance. Digital Marketing for an e-Commerce company comes with a wide variety of challenges. The ways for generating revenue from inbound traffic are endless with new additions regularly. It is also a fact that many businesses are overwhelmed with the complex, time-taking work required to implement and optimize the right types of campaigns to lead in their industry. If you wish to choose 5 tools to market an eCommerce…

User Engagement and Retention Leader Shines Light on Women Technology Leaders in Leading Up to International Women's Day CleverTap, a leading AI-powered customer lifecycle and user retention platform, is celebrating the success of women leaders in technology with "Inspiring Women," a new interview-based video campaign. Running through International Women's Day on March 8, 2020, the series will highlight the stories, journeys, setbacks, and learnings of thirteen of today's women leaders in marketing, showcasing their…

With 2020 around the corner, it is time to start working on our Marketing strategies for the following year. But before we decide on what our companies will tackle in the year to come, let us take a look at the top five 2020 Marketing trends we need to budget for now. Search Engine Optimization (SEO) The search engine industry has seen some changes and updates to the search algorithms, all to cater to the needs of users. Snippets, ever since their introduction, have become the holy grail of SEO. Google stated last year…

"AI, ML and Automation are helping businesses gain more efficiencies to become more competitive and scale faster with technology." Tell us about your journey into Technology. I studied Electrical Engineering from the University of Waterloo in Canada. In my Senior year, Mike Lazaridis, CEO of Research in Motion, the maker of the BlackBerry, which was a multi-hundred billion dollar mobile device company at the time, did a talk with my class about technology and entrepreneurship. I was blown away and vowed to one day create…

There are hundreds of website hosting options on the market, and many seem very, very similar. It can get overwhelming to compare the different features, the dozens of acronyms, and the 'free' addons. Site builder or no site builder? Does SSD matter? Is unmetered the same as unlimited bandwidth? (Spoiler: no, it isn't) I have spent years researching and writing about the different website hosting options, and here is one thing I have noticed: When looking for the right host, many business owners look at features or…