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Consumers aren’t as Inspired as Marketers About GDPR Principles and Data Privacy Laws

GDPR One Year On: Latest Survey Shows Consumer Awareness around Data Use is Very Low about GDPR Principles  Marketing teams may have managed to surf the turf with EU's GDPR Principles in the first year. As we inch toward the first GDPR anniversary, market analysts and Data Privacy trend watchers are constantly churning data on GDPR impact. They provide insights on how GDPR transformed the data industry globally -for businesses and for consumers. In an interesting data research on GDPR Principles, Ogury found that less…

Why Tone is Everything in Marketing!

Do you ever find yourself drawn to people who emit confidence – people who are self-aware and have a very clear understanding of who they are in themselves? Most of us are – whether we realize it or not. So why should it be any different when building a brand? After all, a truly effective and influential voice rings true because of where it comes from – knowing who you are and what you believe in. In doing so, you may become so good that they can’t ignore you. Let’s get down to basics and define what makes…

MarTech Roundup: Latest News, Insights, Funding and Salesforce Updates

The MarTech Roundup covers the top Marketing Technology news from last week featuring latest funding, product launches, partnerships and interviews The Rise of a New Unicorn in the MarTech Landscape: Outreach Category: MarTech Funding, Sales Engagement, Sales Automation Outreach, the leading sales engagement platform, has secured $114 million in Series E financing at a $1.1 billion valuation, making it the first and only unicorn in the rapidly growing sales engagement category. It was recently recognized as a Gartner's…

Entrepreneurs Can Now Easily Sell Everywhere with the Launch of GoDaddy Marketplaces

GoDaddy Acquires Sellbrite, Enabling Customers to Sell on Amazon, eBay, Etsy, Jet, and Walmart.com via GoCentral Online Store For online sellers, the ability to offer products across multiple sales channels is often critical to their success. That's why GoDaddy, the company that empowers everyday entrepreneurs, launched Marketplaces for GoCentral Online Store. With a few clicks, customers can list and sell their online store inventory through Amazon, eBay, Etsy, Jet, and Walmart.com, all from a single location – no…

Syndigo Acquires Content Analytics, Inc.

Expanded Capabilities Include Product Information Syndication, Content Health and Analytics Reporting Syndigo, a Chicago-based portfolio company of The Jordan Company ("TJC"), announced today that it has acquired San Francisco-based Content Analytics, an industry leader in providing content management and analytics to the consumer-retail and eCommerce industries. The combination of Syndigo's Content Experience Hub, an industry-leading content management platform, and Content Analytics' end-to-end eCommerce platform…

Pocketmath Unlocks the Next Era of Mobile User Monetization with White Label Audience Network Solution

Pocketmath, global ad and audience monetization programmatic technology leader, announced today that its proprietary audience network platform is now available for white labeling for mobile app developers, publishers, and advertisers. The white labeled platform will provide mobile software companies with a customized and proprietary branded platform to monetize, target, and re-target mobile app users with special programs and promotions, sell in-app inventory to external advertisers, and develop promotional partnerships,…

Principle Co., Ltd Announces Strategic Partnership with ADK (Bain Capital Group), To Market Data-Driven Marketing Solutions

ADK and Principle Co., Ltd (Principle) have announced a business partnership to advance the development and delivery of Data-Driven Marketing solutions. Japan's third largest advertising agency, ADK has announced a strategic partnership with Principle to deliver Data-Driven Marketing solutions to enterprises globally. With 80 offices in over 20 countries, ADK was acquired by Bain Capital Group in 2018 and continues to support ADK in delivering leading data-driven marketing solutions for their clients. ADK and Principle…

Salesforce Listed as Visionary Leader by 360Quadrants in AI in Fintech

360Quadrants, the world’s only comparison platform that combines expert analysis with crowdsourced reviews, has released a quadrant on AI in Fintech Solutions to help businesses make quicker and more informed decisions. AI in Fintech refers to the theory and development of computer systems capable of performing finance-related tasks that usually require human intelligence. It is an application of AI technology used in the financial sector to design investment strategies, detect anomalies with pattern & voice…

SRAX’s BIGtoken App Gains Worldwide Appeal With 11 Million+ Registered Users

BIG Gains Continued Momentum as Registered Users grow to 11 Million Globally Social Reality, Inc., a digital marketing and consumer data management technology company, announces an 11 Million+ growth surge in global registered users on Android, iOS and the web using the BIGtoken app to own and earn from their data. Participant excitement has become central to the push by consumers to build a community of engaged users who value their data and privacy. "BIG's recent mass appeal is validation that consumers see the value…

Splunk Welcomes Carrie Palin as Chief Marketing Officer

Former SendGrid, Box and IBM Executive to Lead Global Marketing Strategy & Growth Splunk Inc., delivering actions and outcomes from the world of data, announced it has appointed Carrie Palin as senior vice president, chief marketing officer (CMO). Palin joins from SendGrid where she served as CMO through the company’s acquisition by Twilio. At Splunk, she will oversee global marketing strategy reporting directly to Susan St. Ledger, president, worldwide field operations. “I was drawn to Carrie’s track record of…

Mobile Media Report Shows Uptick in Caliber of Ad Campaign Data

The Q4 Report Shows Improved Scoring Among the Metrics That Confirm the Legitimacy of Campaign Data, Suggesting That Media Partners Are Evaluating How They Deliver Traffic Kochava Inc., the industry leader in measurement and attribution for connected devices, announced their latest industry ranking report of media partners. Of note, there was a significant improvement in the average click-to-install ratio, an important measure of the legitimacy of conversions. This highlights that the bar has been raised as to the…

Welcome to the Future: Mindshare Launches Season Two of Media Dystopia

For marketers, the only way to survive a potentially dystopian future is to run toward it. Mindshare North America, the global media agency network that's part of WPP, has launched the second season of Media Dystopia, a series that imagines the potential fates of media based on the provocations that many industry players would prefer to ignore. Each episode provides an in-depth look at current and future shifts across culture, technology, and marketing. "The brands that don't run toward disruption are the ones that get…

NetSuite Announces New Industry Cloud Solutions to Help ANZ Organisations Grow

New Industry-Specific Cloud Solutions and Financial Management Capabilities Help ANZ Organisations Increase Efficiency and Achieve Faster Time to Value Oracle NetSuite announced a series of new innovations to help ANZ organisations gain the visibility and control needed to navigate change and accelerate growth. The latest innovations within the NetSuite platform include new SuiteSuccess industry cloud solutions and financial management capabilities that are designed to help organisations in ANZ drive growth, reduce costs…

State of the Content Marketing Union: What Emerged in 2018 and What’s Next for 2019

If content is king, then content marketing is heir apparent for businesses. 2018 was the year content marketing came into its own, becoming a crucial component for business success.  Havas Group found that 84 percent of people expect brands to create content. Meanwhile, 90 percent of businesses are already using content marketing to generate inbound leads. That’s because content marketing is a low-cost, high-reward strategy that drives immense growth and sales — it costs 41 percent less per lead than paid search does. As…

Gimbal Hires Tech Veteran Adrian Tompsett From Swirl

Gimbal, a leading location intelligence platform with identity-driven marketing and advertising solutions, announced the appointment of Adrian Tompsett as SVP of location platforms. Tompsett comes from Swirl, a marketing technology company, where he led strategic sales and business development. “Adrian comes to us with a wealth of location technology experience. Adrian is going to be instrumental in driving the value of location for enterprise customers and, ultimately, their end users. He will be focused on helping…

In-Game Advertising Matures to Become Viable Alternative to In-App Purchases, Finds deltaDNA Study

Higher Demand for Ad Network Transparency and Campaign Data Sees Developers Remaining Loyal to Those Networks That Deliver After years of uncertain experimentation, Free-to-Play (F2P) game developers are starting to view ads as a genuine alternative to In-App Purchases (IAPs) rather than just an additional revenue bonus. In the last twelve months, the number of games owing at least 40% of total revenues to ads has increased by 15%, while the number of games generating 81 – 100% of their revenue from ads has leapt by a…

Capgemini Se : Retailers Moved from AI Hype to Reality in 2018, But Are yet to Seize Opportunities Across Functions

Retailers Moved from AI Hype to Reality in 2018, but Are yet to Seize Opportunities Across Functions A new study from the Capgemini Research Institute has dispelled some of the mystique around AI's value to retail businesses and revealed a path to tangible growth opportunities. Capgemini calculates a $300 billion+ opportunity for those retail companies that are able to scale and expand the scope of their existing deployments. However, it is not straightforward - the report also found that just 1% of use cases by retailers…

Interview with Yaniv Davidson, Founder, Tunity

"We feel our solution is very unique, so while we’re watching different companies, we’re focused on our internal performance and less on the external competition."Tell us about your role and journey into technology. What made you start Tunity (formerly AudioStreamTV)? I was working as a consultant — spending a lot of time in airport lounges and hotels and saw the inferior viewership experience as well as the low engagement with screens in prime locations. Looking at some research, I saw the market was very big (the…

Hubb Secures $6.3 Million in Series B Funding

Five Elms Capital Leads Latest Round for Enterprise Event Tech Startup Hubb, a developer of cutting-edge event management technology, announces that it has raised a $6.3 million Series B funding round. The round was led by Five Elms Capital and includes follow-on investment from Oregon Venture Fund and Elevate Capital. Hubb's event management solutions and powerful business intelligence tools bring innovation and data-driven decision making to the events industry. The company works with key clients such as Microsoft,…

Altify Launches the 2019 Benchmark Study to Uncover the Key Disruptions to Business and the Strategic Imperatives on Performance

In Partnership with Leaders in the Sales Technology Industry, the Study Looks to Uncover Strategic Insights to Help Companies Succeed in 2019 Altify, the pioneer in digital sales transformation software for businesses worldwide, announced the opening of the third annual business performance benchmark study, focusing on the key business trends, company growth drivers and sales best practices from around the world. In partnership with Gainsight, Traction on Demand, Outreach, MapAnything, NewVoiceMedia, Highspot and…