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TechBytes with Ryan Pfenninger, Chief Technology Officer at 250ok

Tell us about your role and the team/technology you handle at 250ok. I’m the Chief Technology Officer of 250ok, where I oversee all progress of our Product and Engineering teams. I still maintain a very hands-on role, with much of my day in the product, improving it, fixing issues that arise, and overall ensuring the 250ok platform is everything we want it to be. Can you talk us through the decision process of setting the new integration in place? What was the “tipping point” that made you realize 250ok needed to have…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Europe Continues to Dominate Global E-Commerce Ranking

European nations hold eight of the top 10 spots on UNCTAD's Business-to-Consumer (B2C) E-commerce Index 2019, which ranks 152 countries on their readiness to engage in online commerce. Europe remains by far the most prepared region for e-commerce, with eight countries ranking in the top 10 of a global index published on 3 December. For the second consecutive year, the Netherlands leads UNCTAD’s Business-to-Consumer (B2C) E-commerce Index, followed by Switzerland. The only non-European countries on the top 10 list are…

Ping Identity Highlights the Addition of Board Members

Addition of Lisa Hook and Yancey Spruill Brings Decades of Public Company Executive Experience Ping Identity, a pioneer in Intelligent Identity solutions, highlights the appointments of Yancey Spruill and Lisa Hook to its board of directors prior to its recent initial public offering. “Their executive and board experience in both private and public sectors makes them valuable contributors to our growth and success.” Yancey Spruill is an experienced executive in the technology sector, and currently serves as the chief…

Contentful Appoints New CEO

Steve Sloan will guide the Headless CMS market leader’s sustained, rapid global expansion Contentful, the leading enterprise headless CMS, announced the appointment of Steve Sloan as Chief Executive Officer. Sloan joins Contentful to guide its sustained exponential growth at scale, which has seen enterprise revenue double each year over the past three years. Sloan has extensive experience as a product, marketing and technology leader in market-leading, high-growth enterprise SaaS organizations. He was most recently Chief…

Turn Small Business Saturday Traffic into Future Sales: Five Ways the Right CRM Can Help

The holidays are just around the corner and for many small or mid-sized businesses (SMBs) that means the potential for big sales. Small Business Saturday (held the day after Black Friday) has become a beacon, driving shoppers to seek out and support local small businesses while on the hunt for the perfect gift. In fact, Small Business Saturday continues to grow more popular each year, with 2018 posting records in both participation and spend with 104 million shoppers spending $17.8 billion. These numbers are astounding—and…

Lytics Enhances Customer Journeys with Salesforce Marketing Cloud Integration

Marketers Can Easily and Effectively Weave Campaigns Between Lytics and Salesforce Marketing Cloud Using Shared Insights Customer journeys just got more interesting with the announcement that Lytics has enhanced its customer data platform to integrate customer journey orchestration seamlessly with Salesforce Marketing Cloud (SFMC). Marketers can focus on experiences that meet their strategic marketing objectives with real-time visibility into what drives conversions. The move reflects a growing desire among marketers to…

Looking to Uncover Guest Insights and Drive Action, Marston’s Partners with Customer Experience Management Provider SMG

Service Management Group (SMG), a global customer, patient and employee experience management provider to more than 500 brands, has announced a new customer experience management programme with Marston’s, the United Kingdom’s leading independent brewing and pub retailing business, which oversees and operates six breweries, 60 inns and more than 1,500 pubs. Seeking to expand its guest experience programme to reach more pubs and inns, Marston’s has selected SMG to help collect, analyse and share guest feedback across the…

Greater Raleigh Region’s Largest Esports Event to Date Generates $1.45 Million in Economic Impact and Drives Employment

The Six Major Raleigh Draws A Sold-Out Crowd With 2.6K Daily Attendees The Greater Raleigh Esports Local Organizing Committee – made up of the Greater Raleigh Convention and Visitors Bureau (Visit Raleigh), the Greater Raleigh Sports Alliance (GRSA) and media and esports agency Big Block – released a report detailing the success and impact of hosting the Six Major Raleigh last month. The inaugural event unlocked $1.45 million in direct economic impact for Greater Raleigh, generating over 1,000 job inquiries, attracting…

Protecting Ever More Inboxes With a 99.99% Inbox Protection Rate in Q2 2019

Achieving Four 9’s of Protection for the World’s Email Ecosystem Twilio SendGrid’s 80,000+ paying customers generate more than 50 billion emails per month. When we reviewed the volume of email we process on behalf of our global customer base, it became apparent that we touch—on a rolling 90 day basis—half the world’s email users.  A footprint that massive only happens when compliance and the overall security of the world’s inboxes is addressed in a scalable and performant manner. In Q2 of 2019 Twilio SendGrid achieved a…

Nuxeo Announces New Connectors and a Bolstered AI Framework for its Content Services Platform

Nuxeo, the leading cloud-native Content Services Platform, announced the general availability of its Nuxeo Sitecore Connector and Aspera connector, as well as a new version of its Adobe Creative Cloud Connector. Nuxeo has also enhanced its connectivity to third-party AI services that complement Nuxeo Insight Cloud, the company’s powerful AI offering that enables enterprises to employ machine learning models that non-technical users can use and train with their own specific data sets. Marketing Technology News:…

TechBytes with Alex Griffis, SVP of Product at 250ok

Tell us about your role and the team/technology you handle at 250ok. My role is primarily focused on defining the Product vision, its roadmap, and the strategic requirements to align our Product strategy with customers’ goals. From conception through launch, I work closely with engineers, marketers, and stakeholders to define what we’re building and why we’re building it. It’s an incredibly rewarding mix of interfacing with customers, planning development sprints, coordinating pilot programs, and working with Business…

Nuxeo Recognized as a “Strong Performer” in ECM Content Platforms by Independent Research Firm

Analyst Firm Cites Nuxeo for Scalability & Open Source Approach to Content Management Nuxeo, a leading cloud-native Content Services Platform (CSP) provider, announced the company has been recognized as a “Strong Performer” in The Forrester Wave™: ECM Content Platforms, Q3 2019, an evaluation of top enterprise content management (ECM) platform vendors by Forrester Research Inc., a leading global research and advisory firm. The Forrester Wave™: ECM Content Platforms, Q3 2019 report assesses the state of the ECM…

Artificial Intelligence’s Role in Protecting the Inbox

It should come as no surprise that Artificial Intelligence (AI) is being applied to almost every use and application of data imaginable. The sheer fact is there’s so much data at our fingertips that we need machines to do the heavy lifting of analysis in order to apply effective learnings and make informed data-driven decisions. This couldn’t be truer than in the case of email inbox filtering to combat abuse as fifteen years ago, spam and phish outnumbered legitimate emails in our inbox. The job of protecting recipients…

Why Businesses Must Grasp Millennial Thinking Or Face Economic Calamity

When it comes to shopping and buying, the Millennial generation appears to play by its own rules. And businesses that fail to understand the Millennial mindset are destined to fall behind their competition – and perhaps plummet into irrelevancy, says Gui Costin (www.guicostin.com), an entrepreneur, consultant and author of Millennials Are Not Aliens. “Millennials are changing how we buy, how we sell, how we vacation, how we invest, and just about everything else,” Costin says. “If you’re running a business, you have to…

Nuxeo Study Reveals Sensitive Content Accidentally Leaked From Most Enterprises at Least Once a Quarter

Research Exposes Scope of Information Management Risks and Challenges Experienced by US and UK Companies In a recent survey conducted by Nuxeo, the leading cloud-native Content Services Platform (CSP), two-thirds (67 percent) of respondents said sensitive content is accidentally leaked externally at least once a quarter, while one in five (20 percent) said this happens at least once a month. The survey of 1,000 sales, marketing, and creative professionals in the US and UK also revealed that 74 percent of respondents…

A Look Back: Timing Is Everything for Memorial Day Emails

Mornings - you either love them or hate them. But regardless of personal preference, when it comes to Memorial Day email marketing, mornings are a crucial time. As one of the biggest shopping and promotional weekends of the year, email marketers had to embrace mornings to capitalize on the holiday’s potential ROI. And make no mistake, that potential was massive. Email marketing represents the most used medium for businesses to engage with current and potential customers, with a proven ROI of $36 for every $1 spent. That’s…

RapidAPI Raises $25 Million Series B, launches RapidAPI for Teams

With the New Funding, RapidAPI Will Continue Scaling Its API Marketplace to Help More Developers Discover and Connect to Public APIs, as Well as Share and Collaborate on Internal APIs RapidAPI, the world’s largest API marketplace that helps developers find and connect to thousands of publicly available APIs, announced that it has raised $25 million in Series B financing. The funding round is led by M12 (Microsoft’s Venture Fund), with participation from DNS Capital, and existing investors Andreessen Horowitz and Green Bay…

Consumers aren’t as Inspired as Marketers About GDPR Principles and Data Privacy Laws

GDPR One Year On: Latest Survey Shows Consumer Awareness around Data Use is Very Low about GDPR Principles  Marketing teams may have managed to surf the turf with EU's GDPR Principles in the first year. As we inch toward the first GDPR anniversary, market analysts and Data Privacy trend watchers are constantly churning data on GDPR impact. They provide insights on how GDPR transformed the data industry globally -for businesses and for consumers. In an interesting data research on GDPR Principles, Ogury found that less…

Why Tone is Everything in Marketing!

Do you ever find yourself drawn to people who emit confidence – people who are self-aware and have a very clear understanding of who they are in themselves? Most of us are – whether we realize it or not. So why should it be any different when building a brand? After all, a truly effective and influential voice rings true because of where it comes from – knowing who you are and what you believe in. In doing so, you may become so good that they can’t ignore you. Let’s get down to basics and define what makes…