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Paytronix Delivers 3X Profitability Lift with New Messaging Tools

Thorntons Refreshing Rewards Program Sees 3x Lift in Campaign Profitability with New Click-To-Load Feature Paytronix Systems, Inc., the most advanced digital guest experience platform, announced upgrades to its messaging feature set, which enables users to run loyalty and campaigns from one system. According to Paytronix client, Thorntons, the new click-to-load feature results in more visits and spend than campaigns that do not use click to load. Visit Paytronix Systems, Inc., at booth #6441 at the NACS Expo, October…

Blockchain and Adtech: First Things First

Let’s not get way out ahead of ourselves. Yes, blockchain will solve many of digital marketing’s longstanding structural challenges. Far better, it will usher in a new wave of innovation. Publishers, marketers and their customers will benefit greatly, with more meaningful interactions that engender trust and loyalty—and produce better results at lower cost. But first things first. Read More: SendGrid Taps Carrie Palin as Chief Marketing Officer The mere availability of better technology does not yield the…

Consider Investing in a Marketing Technology Partner for Retail Transformation

Heath Wells, Co-Founder and CEO, NuORDER, Speaks About the Retail Transformation: How Brands and Retailers Are Responding to an Evolving Landscape In the latest retail landscape report published by NuOrder, it is revealed how B2B brands will start to focus more on emerging business models such as subscription services, personal shopping, and daily deals. The report finds that 22% of brands said they are planning to focus on specialty retailers; 33% of brand sales managers are planning to shift the mix of retail partners…

DiscoverOrg Leads G2 Crowd’s Momentum Report for Sales Intelligence

Out of 41 solution providers included in G2 Crowd’s 2018 Momentum Report for Sales Intelligence, DiscoverOrg has received the highest Momentum Score, based on exceptional customer satisfaction and market growth, reinforcing DiscoverOrg’s position as the pacesetter in the B2B sales and marketing data industry. The new Sales Intelligence Momentum Grid from G2 Crowd showcases B2B data solutions with the highest growth trajectory based on a product’s user satisfaction, online presence, and employee headcount growth over the…

Marketing Automation Platform WebEngage Has Been Roped in By OTA Major Goibibo

GoIbibo Will Leverage the Full-Stack Marketing Automation Platform Offered by WebEngage to Enhance Cross-channel User Engagement and Increase Their Booking Rates After months of small-scale rollouts, WebEngage has been roped in by OTA major Goibibo to power the brand’s User & Partner engagement strategy and execution. The Mumbai-based SaaS company is touted as one of the leading marketing automation platforms to come out of India, having over 40k businesses around the world under their belt. Esteemed brands such as…

Neverbounce Announces Major Expansion of Third-Party Integrations

NeverBounce Integrations for HubSpot and SendGrid are Available Now, While Integrations With MailerLite and MailJet Will Arrive Later This Week NeverBounce, the industry-leading email verification and list cleaning service, announces new API integrations with several of the world's leading email marketing and sales automation platforms. Four new integrations are set to launch this week, with six additional integrations coming in the next six weeks. Today, NeverBounce integrations for HubSpot, the inbound marketing and…

Seth Blank Appointed Co-Chair of Key Messaging Group’s Collaboration Committee

Valimail's Director of Industry, Seth Blank, Initiatives Brings Years of Experience and Dedication to Collaborative Solutions to Industry Group Valimail, the world's only provider of fully automated email authentication, announced that the company's director of industry initiatives, Seth Blank, has been named co-chair of the M3AAWG Collaboration Committee. M3AAWG is the Messaging, Malware and Mobile Anti-Abuse Working Group, a technology-neutral, non-political working body founded in 2004 to focus on operational issues…

Interview with Kabir Shahani, CEO, Amperity

"All the content we’re producing right now is geared towards educating the market on the value of CDPs."Tell us about your role at Amperity and how you got there? How does your entrepreneurial experience help you run a tech company? When I first started out, companies had tons of data and knew it was valuable, but lacked the technology to utilize it properly and get real value from it. That’s what inspired my Co-founder Derek Slager and I to launch our first startup, Appature, which focused on helping healthcare…

Interview with Joshua Neckes, Co-Founder, Simon Data

"Digital transformation is the act of bringing (or dragging) an “old school” marketing operation into the modern era." Tell us about your role and how you got here. What inspired you to co-found Simon Data? A blend of market opportunity and passion. On the market opportunity side, the modern marketing cloud is fundamentally broken. Customer data is the “atomic unit” of marketing; effective marketing is totally contingent upon using it well. And yet when my co-founders and I looked at the set of options for…

Getting New Customers: “Punchh Acquire” Launches in Beta to Restaurant Marketing Platform

Del Taco to Be the First Partner to Use Punchh Acquire for a Complete Customer Lifecycle Marketing Punchh announced a brand new product for their industry-leading Restaurant Marketing Cloud platform, called “Punchh Acquire,” designed to address one of the most critical and difficult marketing needs of any restaurant: new customer acquisition. With the launch of the Punchh Acquire Beta, Punchh becomes the only unified marketing platform for both customer acquisition and customer lifetime value growth. Punchh Acquire…

Barometric Unveils Capability to Track and Measure Direct Mail With Unprecedented Level of Accuracy

Combined Benefits of Digital and Direct Mail Tracking Via Proprietary Device Graph Mapped to USPS Postal Addresses Opens New Visibility to Create Better Engagement Barometric, MRC accredited provider of advanced cross-environment tracking and measurement solutions, recently announced its new solution for holistically tracking and measuring the effectiveness of direct mail in driving both online and offline conversions. By using its propriety Device Graph, Barometric is now able to bridge direct mail and digital marketing…

Valimail Announces the First and Only Automated SPF Solution

Patented Valimail SPF Instantly Fixes Any Company's SPF Record for Increased Deliverability and Improved Security Valimail, the world's only provider of fully automated email authentication, announced the availability of Valimail SPF, which fixes any organization's Sender Policy Framework (SPF) records instantly and makes them maintenance-free, allowing companies to increase deliverability and compliance for the emails they send. In today's cloud-centric world, organizations often need to authenticate dozens of cloud…

CleverTap Strengthens Its Partner Ecosystem by Getting Best-Of-Breed Mobile Marketing Solutions Under One Roof

CleverTap Partners Drive Growth and Increase Revenues by Collaborating with a Variety of Powerful Marketing Technologies CleverTap, a mobile marketing automation solution that empowers marketers to create differentiated customer engagement strategies, announced that it is expanding its Partner Ecosystem. Partners will benefit by joining forces with the best solution providers in the space, globally, and unearth new opportunities for monetization and knowledge sharing. As part of the CleverTap Partner Ecosystem,…

WebEngage Becomes the First Indian Company to Raise Funds via Social Capital’s CaaS

WebEngage became the first Indian company to raise funding from the newly launched CaaS arm of Social Capital - a California-based VC firm founded by renowned Valley executive Chamath Palihapitiya. Introduced by Social Capital, CaaS (Capital as a Service) is an entirely new concept of investing. It was built on the principle of data backed investing, wherein companies wouldn't need to make a traditional pitch. Instead, they would have to fill up a questionnaire, provide raw business data and share access of their cloud…

Interview with Chris Lynde, CEO, SaleScout Data Solutions

"The CMO’s challenge is to punch through the noise, identify purchase readiness and serve up the right message at the right time. To be successful, they need accurate contact data, pinpoint targeting capabilities and a clear return on investment."Tell us about your role and how you got here. What inspired you to be part of SaleScout? I am the chief executive officer, reporting to our board of directors. I am ultimately responsible for driving shareholder value, leading our management team, growth strategy, and corporate…

ON24 Grows New Bookings by More Than 50% YoY for an Unprecedented Fourth Quarter

More Than 2,000 Businesses Use ON24 To Engage Customers And Prospects And Transform Engagement Into Revenue With more than 70 percent of marketers prioritizing lead quality over quantity, businesses are putting data-driven, engaging webinars at the core of their demand generation strategy. As a result, over 850 new and expanded accounts turned to ON24 to engage and convert prospects into lifetime customers through the company's marketing platform. "With the rise of the data-driven marketer, the marketing…

What To Expect At Webinar World 2018

Webinar Experts Will Talk Attendees Through Driving Registration And Lead Generation Strategies To Building On-Demand Programs ON24 is hoping to put the ‘personal’ back in marketing. Their annual conference, Webinar World 2018, is a celebration that focuses on building campaigns and delivering events that put the customer first. If you are a marketer who is looking to recreate this authentic engagement between audience and brand, the conference is a must. Webinar World kicks off on 5 March. The two-day event will take…

Sigstr Powers 52 Million Marketing Impressions Per Month, Grows Team by 87%

Sigstr Added Several Key Hires To Its Executive Team, Including CEO Bryan Wade, VP of Marketing Justin Keller, VP of Engineering Robert Harris and VP of Customer Success John Klein Sigstr, a SaaS platform for employee email signature marketing, is pleased to announce significant growth in 2017, more than doubling their existing customer base, adding notable new customers such as AT&T, SendGrid, LA Galaxy, Shaw Industries, Yext and more. The Sigstr platform also powered over 625 million marketing impressions throughout…

TechBytes with Ryan Pfenninger, Chief Technology Officer, 250ok

Ryan Pfenninger Chief Technology Officer, 250ok Email analytics are a critical part of the martech stack. We spoke to Ryan Pfenninger, CTO, 250ok, to understand what the future holds for this technology.MTS: How did 250ok prepare for the funding round? Ryan Pfenninger: Over the past several years, 250ok has developed an expansive platform to where we now power some of the biggest names in MarTech. Through this work, we have closely watched the role that data and actionable insights play in today’s successful…

Can Data Save Marketers? Six Steps To Effectively Leverage Data For Marketing Campaigns

The data ship has long since sailed. Today data is everywhere. In fact, data has grown at such an exponential rate that it has forced marketers to forge new paths in how they leverage data as part of their marketing campaigns. However, there is so much data and so many options regarding what to collect and how to leverage it that many marketers simply don’t know where to begin to move towards true people-based marketing. Here are six critical steps for marketers to effectively leverage data in order to drive successful…