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Data: Consumers First Hear About New Retailers Through Friends and Family

Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the first time they hear about a retailer they've never purchased from is through friends and family, according to a new study by Yes Marketing. In "The Retail Shopper's Journey to Loyalty," Yes Marketing surveyed over 1,000 retail shoppers and found that word-of-mouth recommendations significantly outweighed other sources, including product review sites (8%), influencer recommendations…

Data: Over Half of Consumers Will Pay More to Buy from a Retailer They’re Loyal to

Yes Marketing Finds Most People Rank Value/Quality of Products as Their Top Driver for Loyalty to Retailers Over half of consumers say they will pay more to buy from a retailer they're loyal to, indicating a significant opportunity for brands to drive long-term revenue from their loyal customer base, according to a new study by Yes Marketing. In "The Retail Shopper's Journey to Loyalty" report, Yes Marketing surveyed over 1,000 retail shoppers to identify their priorities and motivations as they move along the…

B2B Marketers Catching Up with Consumer Marketers in Customer Data Platform Deployment

Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released by the Customer Data Platform Institute. The survey found that 41% of companies selling to consumers are in the process of deploying a CDP, compared with just 19% of companies selling to business.  But 34% of the B2B companies plan to start deployment within the next twelve months, compared to only 19% of consumer brands. Other survey finding suggest the change is coming just in…

Consumers aren’t as Inspired as Marketers About GDPR Principles and Data Privacy Laws

GDPR One Year On: Latest Survey Shows Consumer Awareness around Data Use is Very Low about GDPR Principles  Marketing teams may have managed to surf the turf with EU's GDPR Principles in the first year. As we inch toward the first GDPR anniversary, market analysts and Data Privacy trend watchers are constantly churning data on GDPR impact. They provide insights on how GDPR transformed the data industry globally -for businesses and for consumers. In an interesting data research on GDPR Principles, Ogury found that less…

KPMG Consumer Loss Barometer Exposes Data Breach Disconnect

KPMG Survey Reveals After Breach Consumers Want Proof of Fix, CSIOs Want to Apologize The continuous evolution of digital transformation is outstripping the pace of cyber security in organizations. As a result, the market is witnessing a fundamental disconnect between consumer expectations and concerns, and the ability of organizations to meet those expectations, according to KPMG's Consumer Loss Barometer report. The global survey of more than 2,000 consumers and 1,800 Chief Information Security Officers (CISOs)…

inRiver and Aprimo Partner to Bridge the Product Data to Consumer Content Gap

Seamless Integration Across Platforms Helps Global Teams Build Consistent, Automated Customer Experiences from Creative Ideation to Campaign Optimization inRiver, the leading provider of SaaS-based product information management (PIM) solutions and Aprimo, the leading provider of technology solutions for content, operations, and performance, announced a strategic partnership and development of a joint solution to bridge the gap between raw product content and creating engaging marketing experiences to drive revenue. The…

Leading Consumer Insights Platform, Suzy, Hires New Senior Vice President of Data and Insights

Suzy, a leading consumer insights platform that provides “actionable insights at the speed of culture,” announced the addition of statistical analysis expert Tanya Kolosova to the company’s impressive leadership team. In her new role as Senior Vice President, Data and Insights, Kolosova will oversee all of Suzy’s data analytics and statistical insights. An expert in actionable analytics and software development, Kolosova has extensive knowledge of machine-learning, advertisement and audience intelligence, and design and…

Acqueon and Selligent Partner to Integrate Customer and Marketing Data to Engage and Maximize Every Consumer Interaction

Acqueon Technologies Inc., a leader in proactive customer engagement management, and global B2C marketing automation company, Selligent Marketing Cloud (Selligent), announced a formal partnership to arm enterprises with the ability to leverage customer journey analytics and preferences, spanning both customer support and digital marketing, to determine the next best actions for customer engagement. The goal is to empower sales and service agents with the real-time, contextual intelligence necessary to maximize the potential…

First Data Releases Consumer Insights Study on German Consumers’ Preferred Payment Methods

63% of German Consumers Indicate They Do Not Fear Fraud or Theft When Making Card or Contactless Payments First Data, a global leader in commerce-enabling technology, released its first nationally-representative study of more than 2,000 German consumers. The study examines consumers’ preferred payment methods, as well as the key factors that influence the adoption of card and contactless payment methods, including security, accessibility and age. The findings span the entire population and compare national regions. “Our…

Six in Ten Consumers Willing to Share Significant Personal Data with Banks and Insurers in Exchange for Lower Pricing, Accenture Study Finds

Nearly six in ten consumers would be willing to share significant personal information, such as location data and lifestyle information, with their bank and insurer in exchange for lower pricing on products and services, according to a new report from Accenture. “We are still in the early stages of Europe’s burgeoning Open Banking revolution, and I expect consumer attitudes there to evolve as banks invest in and offer more relevant services.” Accenture’s global Financial Services Consumer Study, based on a survey of 47,000…

Consumers Trust Amazon Is Using Their Data Responsibly, Beating out Apple, Google & Banks, According to New SmarterHQ Survey

79% of Consumers Believe Companies Know Too Much about Them, yet 90% Are Willing to Share Behavioral Data for a Cheaper and Easier Shopping Experience While consumers are concerned about the privacy and security of their data, yet want a more personalized experience from brands, a new survey of more than 1,000 consumers from SmarterHQ, a leading multichannel behavioral marketing platform, set out to determine which companies and industries are handling their users’ data responsibly, and which marketing tactics consumers…

SRAX Unveils Enhanced BIGtoken Platform, Simplifying Data Management So Consumers Can Own, Verify, and Sell Access to Their Data

SRAX Announces Contest Winners Who Will be Awarded with Bitcoin in Recognition for Their Dedicated Time Spent Earning Points with Their Data During the Beta Period - Concluded January 31, 2019 Social Reality, Inc., a digital marketing and consumer data management technology company, announces the general availability of its platform, BIGtoken, the first digital exchange of transparent and verified consumer data. Consumers participate in BIG by entering through BIGtoken, a gamified and simplified app enabling consumers to…

New Research Reveals Consumer Perceptions of Personal Privacy and Data

Study from Blis Shows 60% of US Consumers Are Willing to Share or Sell Their Personal Data Blis, the global pioneer in advanced location data technology, announced the launch of a new research report titled The Currency of Data: Quantifying the Value of Consumer Information in 2019, which uncovered how Americans feel about their personal data and how willing they are to share it. The study finds that consumer awareness of their personal data is growing, and, as a result, it is critical that marketers not only abide by…

Data Privacy Day 2019 Reminds Businesses and Consumers About the Value of Personal Data and the Need to Protect It

In This New Era of Privacy, the National Cyber Security Alliance Will Underscore the Value of Personal Information by Informing Businesses About the Critical Need to Respect Consumer Privacy and Safeguard Data Last year, worrisome headlines jolted consumers into reality about protecting personal data. A recent survey indicates that 90 percent of those polled were “very concerned” about their privacy. Our always-connected lives require that we understand how our data is collected, used and shared and what actions to take…

Data: Over Half of Consumers Use Mobile Apps When Shopping In-Store

Yes Marketing Finds More Than Half of Consumers Are Using Smartphones and Mobile Devices to Enhance Their In-Store Shopping Experience Whether it's to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer's mobile app while in-store, indicating that the industry has reached a tipping point in consumers' cross-channel expectations, according to a new study by Yes Marketing. In its Surviving the Retail Apocalypse report, Yes Marketing surveyed over 1,000 consumers…

Qubit Data and Consumer Survey Reveal US Holiday Shopping Peak Periods are Getting Longer Each Year

Research Also Shows Nearly 68 Percent of Consumers Are Comfortable Sharing Preferences with Brands to Receive a More Personalized Experience Qubit, a leader in marketing personalization technology, announced findings from its platform data on consumer holiday shopping behavior, along with a new consumer survey. Qubit analyzed internal data from 10 days prior to Black Friday through Cyber Monday over the past three years. The 2018 data shows how consumer online shopping habits are changing. Qubit surveyed 417 US…

Social Media Companies Believed to Be Vulnerable, with 61% of Consumers Saying They Pose Greatest Risk for Exposing Data, Finds Gemalto

A majority of consumers are willing to walk away from businesses entirely if they suffer a data breach, with retailers most at risk, according research from Gemalto, the world leader in digital security. Two-thirds (66%) are unlikely to shop or do business with an organization that experiences a breach where their financial and sensitive information is stolen. Retailers (62%), banks (59%), and social media sites (58%) are the most at risk of suffering consequences with consumers prepared to use their feet. “Social media…

Janrain Survey Shows Consumers Still Trust Brands but Want More Control over Data

US Public Surprisingly Forgiving Despite Data Breaches and Controversies as Long as Companies Demonstrate Good Faith; Consumers Welcome Consent-Based Marketing Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced during Cybersecurity Awareness Month the results of its latest Consumer Attitudes Toward Data Privacy and Security Survey, which show US consumers still generally trust brands but welcome consent-based relationships following the recent spate of breaches and…

Digital Element Announces Industry’s First IP-To-Point-Of-Interest Database for Reaching On-The-Go Consumers

New NetAcuity POI Database Gives Marketers Geo-Contextual Points of Interest Within 100 Meters Digital Element, the global geolocation data and services provider, announced its new NetAcuity Point of Interest (POI) Database, a first-of-its-kind IP-to-POI dataset that helps to identify consumers in the immediate vicinity of nearby points of interest. Leveraging its unique Mobility Index, which indicates whether an IP address is fixed or mobile, and the company’s machine-learning methodologies, Digital Element has made…

SRAX Launches BIGtoken, the Platform for Consumers to Own, Verify and Sell Their Data

Claim Your Data by Downloading the BIGtoken Mobile App, Available in the Apple App Store and Google Play; Up to 10,000 Initial Beta Testers Will Take Part in Breaking down the Barriers Dividing Consumers from the Data They Produce Social Reality, Inc.'s blockchain identification graph platform, BIG, launched in Beta. BIG is the first consumer-powered data marketplace where people will own, verify and sell their data. During the Beta phase, the top three most active users will be rewarded with Bitcoin for their…