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Independent Research Firm Names TechTarget a Leader in B2B Marketing Data Providers Report

The Company Achieved Highest-Possible Scores in Data Coverage and Go-To-Market Strategy Purchase intent-driven marketing and sales services company TechTarget, Inc. announced that they were named a Leader in the Forrester Research, Inc. September 2018 report: The Forrester Wave: B2B Marketing Data Providers, Q3 2018. The report evaluated twelve vendors across 21 criteria, grouped into the categories of Current Offering, Strategy, and Market Presence. The report also covers considerations for vendor selection.…

Bigtincan Named a Strong Performer Among Sales Enablement Automation Platforms

Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced that independent research firm Forrester Research, Inc. ranked Bigtincan as a Strong Performer in The Forrester Wave: Sales Enablement Automation Platforms, Q3 2018. Today, Forrester named @Bigtincan a strong performer in their Forrester Wave report for sales enablement automation platforms. The Forrester report evaluated 12 of the most significant Sales Enablement Automation Platforms to assess the state of the sales enablement market.…

MRP Prelytix 2.2 Enhances AI-Driven Personalization

Latest Predictive Analytics Software Optimizes Dynamic Display Advertising MRP, the leading global provider of AI-powered customer acquisition software and services, announced the launch of MRP Prelytix version 2.2, its newest predictive analytics and account-based marketing platform update. Cited as a Leader in The Forrester New Wave: ABM Platforms, Q2 2018, MRP Prelytix 2.2 offers new functionality to help B2B marketing and sales teams activate audiences and acquire new customers faster and more cost effectively.…

Showpad Named a Leader in Sales Enablement Automation Platforms by Independent Research Firm

Global Sales Enablement Company Evaluated for Its Current Offering, Strategy and Market Presence Showpad, the leading sales enablement platform for modern sellers, has been named a leader by Forrester, an independent research firm, in The Forrester Wave: Sales Enablement Automation Platforms, Q3 2018. In this evaluation, Showpad received the highest possible score in the product roadmap, and support for global marketing/sales criteria. The report considers Showpad a "good fit for global enterprise and midmarket…

New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives

Marketing Measurement Requires Increasingly Timely, Accurate and Granular Data;99 Percent of Marketing Leaders Are Considering a Person-Based Approach New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ensure the efficacy of their marketing programs. Although marketers have more customer data at their disposal than ever before, the study also found that 71 percent of marketers are hampered by disconnected…

New Freshworks Study Finds Majority of Firms Want to Replace Their SaaS CRM Systems

Freshworks, the leading provider of cloud-based customer engagement software, announced a new Forrester Consulting study, Riding The Next Wave in SaaS CRM, that found a majority of businesses are frustrated with their current SaaS customer relationship management (CRM) software and currently making plans to replace these solutions. "This study suggests that a massive shift in CRM market share is coming, and it will be quick and dramatic," said Freshworks CEO Girish Mathrubootham. "Businesses of all sizes – particularly…

ABM Platform Jabmo Raises €10 Million in VC Funding

Jabmo, the leading vendor of industrial account-based marketing (ABM) solutions, raised €10 million in funding, led by Raise Ventures and Idinvest. With offices in France (HQ), Sweden, the United Kingdom, the United States, and Mauritius, Jabmo plans to allocate the funding to accelerate its international expansion. “better reach within accounts and, in the future, the ability to segment accounts further by division or business unit.” Recognized in 2018 as a Leader in ABM Platforms and best for global manufacturers by…

ZINFI Expands Its Partner Relationship Management Platform by Introducing Advanced Community Capabilities

ZINFI’s Newly Expanded Community Module Enables High-Performance Channel Organizations to Dynamically Communicate with Their Channel Partners Using Social and Private Collaboration Modes ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), announced it has expanded its partner relationship management (PRM) platform by introducing an expanded Community module with…

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

LeanData Announces Final Ops-Stars 2018 Conference Agenda

The Largest Revenue Operations Industry Event Boasts More Than 40 Sessions, Supported by More Than 25 Leading B2B Sponsors LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, unveiled the complete Ops-Stars 2018 conference agenda, featuring more than 40 breakout sessions, keynotes, and workshops, providing sales and marketing operations leaders with the best practices and tools that will empower them to grow revenue for their organizations and become the next generation of…

Laying the Foundation for B2B eCommerce Success

The B2B eCommerce market is worth $6.7 trillion dollars—$1.13 trillion in the US alone.  This means that for most B2B merchants, eCommerce has become a core part of their business strategy. But, merely being “online” isn’t enough to keep up with changing consumer expectations and the pace of technological innovation. When we look at those B2B companies who are doing eCommerce really well, one thing stands out: a strong organizational commitment to digital commerce which ensures that these initiatives are well aligned with…

Don’t Abandon Your Brick & Mortar Strategy: Consumers Still Value In-Store Experiences

The rise of the digital era has caused consumer expectations to increase across all industries, but especially in retail. Consumers not only want the possibility to shop at the click of a button, but they are craving a complete omnichannel shopping experience that connects past experiences, present purchases and proactive ideas to their future. While there is certainly continued growth within online shopping, there remains a strong attraction for in-store visits and purchasing. Brick and mortar competition is at an…

Episerver Customers Realize More Than 400% Return on Investment in Three Years According to Total Economic Impact Study from Independent…

Episerver Digital Experience Cloud Customers on Microsoft Azure Recoup Costs in Under Six Months Episerver, the company transforming digital experiences, revealed the results of a commissioned Total Economic Import (TEI) study conducted by Forrester Consulting on behalf of Episerver, which factually proves customers on Episerver Digital Experience Cloud see a 443 per cent return on investment (ROI) in three years and recoup the cost of Episerver technology in less than six months. As part of the staunchly independent…

H2O.ai Named a Strong Performer in Notebook-Based Predictive Analytics and Machine Learning in Latest Evaluation by Independent Research…

Received Highest Strategy Category Score with Highest Score Possible in Solution Roadmap, Open Source Algorithms and Automation Workbench Criteria H2O.ai, the open source leader in AI, announced it has been named a Strong Performer in "The Forrester Wave: Notebook-Based Predictive Analytics And Machine Learning Solutions, Q3 2018" report by Forrester Research, Inc. Out of the nine vendors evaluated, H2O.ai was recognized with the highest score in the strategy category based on solution roadmap and partners criteria.…

Amplience Adds Former SAP Hybris Executive to Its Leadership Team

Brian Walker Brings Expertise in Digital Commerce, Content Management, Marketing, and Customer Experience Technology to Amplience Amplience, the global leader in Dynamic Content and Asset Management Software-as-a-Service, announced that Brian K. Walker has been appointed Chief Strategy Officer to support Amplience’s commitment to strategic innovation. As Chief Strategy Officer, Walker will be responsible for product and go-to-market strategy, working closely with Amplience’s customers, broad ecosystem, and leadership team.…

Procurement Services Provider Chooses the Bridgeline Unbound Insights Product for Web Analytics Solution

Bridgeline Digital, Inc., a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced that a procurement services provider has chosen Bridgeline Insights as their website analytics solution. The customer seeks to understand the website usage and behaviors of different audiences and will use the Insights product in conjunction with the products the Bridgeline Unbound Digital Experience Platform to power its new website launching in the coming weeks. Also Read: Bynder unveils…

ON24 Helps Marketers Scale Engagement and Maximize Revenue With Microsoft Dynamics 365 Integration

ON24 Is the First Webinar Platform Integrated with Microsoft Dynamics 365 for Marketing As marketers confront the challenge of driving personal engagement at measurable scale, ON24 has integrated its webinar platform with Microsoft Dynamics 365 for Marketing. As part of a broader co-marketing agreement between the two companies, ON24 is the first webinar platform supported by Dynamics 365 for Marketing. The integration enables Dynamics 365 for Marketing users to seamlessly integrate webinars into their marketing…

Silicon Slopes Company, Strala, Launches with Revolutionary New Approaches to Improving Experience & Marketing Big Data

Strala, a Silicon Slopes based SaaS company, announces the general availability of the Strala Experience Data Tracking Platform. This innovative technology optimizes how marketers define, automate, and use experience and campaign marketing data to make better marketing choices. Forrester research shows that some of the biggest worries of today's marketers are around the issues of attributing marketing performance across channels, understanding the optimal customer journey and collecting and unifying data across…

Talkwalker Proud to Be Named a Strong Performer in Independent Research Firm’s Social Listening Report

Talkwalker Received the Highest Score Possible in the Customer Growth Rate Criterion and the Second Highest Score in the Current Offering Category, According to New Report Released by Independent Research Firm Talkwalker, a leading social listening and analytics company, is pleased to be named a Strong Performer in the new report: The Forrester Wave: Social Listening Platforms, Q3 2018. The report identified and evaluated 10 top social listening platforms in the market, based on 40 criteria, recognizing Talkwalker with…

Synthesio Named a Leader in Independent Social Listening Platforms Report

Synthesio Received The Highest Scores For the Data Sources and Pricing Strategy Criteria Synthesio, the leading Social Intelligence Suite, has been named a Leader in The Forrester Wave: Social Listening Platforms, Q3 2018 report. For this report, Forrester identified and reviewed the most significant Social Listening Platforms, and after going through their 40-criteria evaluation, Synthesio received the top scores for the Data Sources and Pricing Strategy criteria, and has been named a Leader. Also Read: SheerID Expands…