The UK’s Largest Hubspot Partner – The B2B Marketing Lab – Moves Into New Central London Office

The Move into New Larger Premises Comes After the Inbound Marketing Consultancy Was Recognised as the UK's Most Successful HubSpot Partner Growth-driven marketing consultancy, The B2B Marketing Lab recently announced the opening of its new central London office following a sustained period of business growth and expansion. The B2B Marketing Lab, part of the ITPR Group which also includes B2B Tech PR consultancy ITPR, and digital marketing and search agency Be Found Online, has experienced a sustained period of growth…

Truesight Consulting Expands Global Footprint with Formal Launch of Expanded Delhi Office

Truesight Also Appoints Industry Veteran, Nitesh Sahay as Country and Region Leader Truesight Consulting, the independent advanced marketing analytics consultancy started by veteran marketing innovators, David Dixon and Sebastian Shapiro, recently announced an expansion of its global footprint with the formal launch of a new office in Delhi, India. The Delhi operation will play a dual role for Truesight Consulting, serving as its main office for India and its regional hub for greater Asia. It will provide full-service…

State of Digital Marketing Analytics in Top 1000 U.S. Retailers Report Shows Multi-Platform Adoption, Continued Growth

Cardinal Path has published its annual State of Digital Marketing Analytics in the Top 1000 Internet Retailers report for 2018, uncovering analytics maturity and marketing technology adoption across the top 1000 U.S. online retailers. This year's report finds that many -and a growing number- of organizations have deployed multiple parallel solutions across analytics, tag management, testing, optimization & personalization, and data management platforms as they continue to optimize and streamline their marketing…

A Valentine’s Story: How Brands Can Get Customers to Love Them

Consumers were predicted to spend a near-record $19.6 billion on Valentine's Day, averaging $143.56 per consumer, an increase from last year's $136.57 according to NRF's annual survey. With the focus on indulging loved ones, there’s never been a more appropriate time for brands to focus on their own relationship with consumers. Advice that applies to interpersonal relationships works for brand/customer ones, too. From paying close attention to wants and needs to consistent and effective communication, brands that truly…

dotCMS Adds Additional Static Publishing Features and New “Four Eyes” Workflow Approval in Latest Version Release, dotCMS 4.3

New Features and Improvements Focused on Increasing Security and Speed of Product dotCMS, a leading-edge, open source Java content management software company, introduces new Static Publishing features, Four Eyes Workflow approval, and other performance and security improvements in their dotCMS 4.3 release, available now. Enhancing the Static Publishing feature released last year, dotCMS now supports customers who want to save comprehensive static HTML versions of their websites to multiple locations, including local…

Interview with Matthieu Vaxelaire, CEO, Mention

"Customer voices are becoming an even bigger part of brands' content strategies, and vice versa."Tell us about your role and how you got here. What inspired you to be part of a social media monitoring company? I'm the CEO at Mention. My main focus is to enable our team to work happily and safely and to try to make the right decisions for company growth. I started out studying finance in Belgium (I'm from Brussels). From there I went to work in banking in London and Paris, before realizing that I really wanted to be an…

Boost.ai Secures $5 Million Investment to Expand Internationally

Boost.ai, One of the Fastest Growing AI Companies in the Nordics, Receives Series A Funding for International Expansion from Leading VC Firm, Alliance Venture Boost.ai, the provider of some of the world's most robust chatbots and virtual assistants, announced the closing of a new round of financing from Alliance Venture. The terms of the transaction were not disclosed, but the deal will potentially inject up to $5 million into the company. The company ownership will remain firmly in the hands of the founders and…

Mobile Marketing Leader Adikteev Expands Sales and Account Management Teams

Former Remerge, Taboola, and Bluestacks Talent Prepare Company for Further Growth Adikteev, a leading mobile marketing platform, announced that its sales and account management teams have grown with the addition of Gary Bartlett, vice president of sales, EMEA, Ela Krief, mobile performance evangelist, Nai Saeturn, vice president of sales, Americas, and Dimitri Souffan, director, business development, West, and Scott Rappaport, head of account management. Barlett and Krief will be based out of the Berlin, Germany office,…

Meredith Corporation Partners With Google On Launch Of New Product, AMP Stories

PEOPLE Is First Meredith Brand to Launch on AMP Stories Meredith Corporation announced that it is among the beta publishers launching AMP Stories, which was created in collaboration with the open source AMP project and Google. AMP Stories provides a mobile-focused format for delivering news and information as visually rich, tap-through stories. PEOPLE is the first Meredith brand to work on developing the format for the developer preview at the AMP conference in Amsterdam. "AMP Stories have extraordinary potential to…

Leading AdTech Company Adform Selects 51Degrees Device Detection For Enhanced Analytics

Using 51Degrees, Adform Can Continue To Pave The Way in Providing Precise and Efficient Real-time Trading Optimization and Premium Advertising on any Device Adform, the leading independent AdTech company, is delighted to announce its extended agreement with Device Detection provider, 51Degrees. Adform are a best-in-class AdTech solution providing enterprise software for advertisers and agencies. Adform partners now benefit from the fastest and most accurate device detection improving yield through better device…

Talk to People, Not Numbers: How Email Personalization Can Turn a Cold Lead Warm

Our inboxes are constantly flooded with sales pitches. Attend a single conference and you find yourself weeding through a slug of generic mass emails, that are little more than weak attempts to grab more of your money. With the rise of new sales and marketing enablement technologies, teams are now able to increase their communication cadence with prospects by staggering rates. What this means is that they no longer need to be drowning in the clutter of their inboxes. Rising from the clutter and staying afloat requires…

DataFox Launches Account Scoring to Help B2B Teams Find Best-Fit Accounts

A Data-Focused Approach to Account-Based Sales and Marketing DataFox, the Company Intelligence provider, has launched Account Scoring, a new product that helps businesses and financial firms find and prioritize their best-fit targets. As account-based strategies grow in prominence, sales and marketing teams are increasingly relying on Artificial Intelligence to predict which accounts to prioritize. However, the challenge with any account-based approach boils down to two components: a robust data foundation and a…

Six Unstoppable Disruptions in Marketing Technology

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing technologies would have more disruptions in 2018 than ever before. Most disruptions in marketing technology are likely to shape the way marketers use automation, programmatic systems, and AI/ML capabilities for account-based targeting, customer experience management, and content marketing. Read More: TechBytes with Amit Sinha,…

Tredence Appoints Tapan Rayaguru as its Global COO

Tapan Rayaguru Will Play a Key Role in the Strategic Direction of the Organization and Achievement of Its Business Objectives Tredence Inc., a leading provider of analytics services and solutions, recently announced the appointment of Tapan Rayaguru to the position of its Chief Operating Officer. He will play a key role in the strategic direction of the organization and achievement of its business objectives. Tapan brings in more than 25 years of global experience in the technology and analytics services industry,…

The Essential Audience Fidelity Framework for Search Marketing Success

In late 2015, Google first announced the rollout of Google Customer Match, giving advertisers the ability to target their known, first-party customers directly via search. As we close out 2017, some marketers are still behind the curve in adopting a full range of people-based marketing capabilities in their search strategies. Today’s marketer must approach paid search beginning with people, not a keyword. Search ads then become meaningful interactions with customers in their journey, creating brand engagement, value, and…

Eyeota Secures $12.5M in New Funding

Eyeota’s Series B Funding Follows a Year of Steady Growth in All Regions, Accelerated by the Company’s Expansion into North America Eyeota announced that it had raised $12.5 million Series B funding. The company, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, will use the funding to support product development and expand its team, among other initiatives. This round of funding was led by Jolt Capital SAS, an independent private equity firm,…

Over One-Third Of Households Live-Stream TV Shows Or Sports: Parks Associates

New Industry Report Examines Emerging Trends In Streaming Video Habits And Content-Pirating Consumers Parks Associates announced that as of Q3 2017, 12% of US broadband households use a live streaming platform like Facebook Live or Periscope. The profile for live streamers is generally younger, with 19% of consumers ages 18-24 engaging in live streaming activity, but live streaming of TV shows and sports skews older, indicating older viewers might be using these solutions to access illegal streams of content.…

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting-Edge Insights, Events, Content, and Product Updates. https://twitter.com/chiefmartec/status/951089558581628928 In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in…

DialogTech Acquires Swydo to Bring Omnichannel Visualizations to Call Analytics

The Acquisition Enables DialogTech Customers to View Their Call Analytics Data alongside Their Martech and Adtech Performance Data within the DialogTech Platform in Swydo-Powered Reports and Dashboards DialogTech, the world leader in actionable marketing analytics for businesses that value inbound calls, announced the acquisition of Swydo, provider of industry-leading digital marketing dashboards, reports and visualizations. The acquisition enables DialogTech customers to view their call analytics data alongside their…

TechBytes with Jake Moskowitz, VP, Measurement Solutions, Placecast

Jake Moskowitz VP, Measurement Solutions, Placecast According to a recent insight from SAS, 2018 is set to present more opportunities for location intelligence platforms. Placecast, a leading location intelligence platform leverages deterministic carrier data to deliver a better audience, verification, and insight solutions. What does that mean for business operations, and how could marketers utilize location intelligence solutions to increase the effectiveness of their marketing campaigns. To understand the finer…