PhaseZero Recognized for Innovation in Customer Experience Management and Digital Commerce

PhaseZero, a leading B2B and B2C eCommerce software provider, was named a top innovator in customer experience management by Technology Innovators magazine. Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI Key takeaways from Technology Innovators' cover story with PhaseZero include: The COVID-19 pandemic highlighted and increased the need for digital commerce channels in both B2B and B2C environments. Buyers expect easy and frictionless digital experience and…

Bounteous Extends Activate Functionality To Include Commerce For Quick, Modern, and Efficient Digital Experiences

Increase flexibility, scalability, and acceleration with the Bounteous Accelerator for Adobe Experience Cloud Bounteous, a leading insights-driven digital experience consultancy, today announced the latest release of its Activate for Commerce solution. Adobe Summit attendees interested in learning more about how Activate can help you to free up time and increase results can visit with us virtually throughout the event. Marketing Technology News: Extreme Reach To Acquire Adstream, Creating First…

CloudCommerce Rapidly Transforming Into A Tech Company

The recent infusion of additional capital allows the Company to acquire, license and internally develop the technology needed to transform its AI-driven SWARM solution into a fully functioning, AI-driven software as a service (SaaS) platform CloudCommerce,, a technology driven provider of digital advertising solutions, today announced that its recent infusion of additional capital allows the Company to acquire, license and internally develop the technology needed to transform its AI-driven SWARM solution into a fully…

Bombora Advances Understanding of B2B Buyer Intent with Company Surge BERT-Based B2B Topic Classifier

Customers using Bombora’s Company Surge intent signals are enjoying even more precise results thanks to a major advancement, the company announced . Human evaluation of the company’s new BERT-based B2B Topic Classifier shows a 26% improvement in topic prediction — that is, a more precise understanding of the categories business buyers are researching — along with increase in domain coverage (the companies those business buyers are from) against topics. Bombora now captures more of the research signals that b2b sales and…

Websnoogie Receives the Best of Omaha B2B Award for 2021

Websnoogie, LLC is excited to announce that they were one of the winners in the 2021 "Best of Omaha B2B" Web Hosting category. They are incredibly proud of this award as Websnoogie competed with all other web hosting companies in Omaha, Nebraska. The staff at Websnoogie would like to say a wholehearted BIG thank you to all their clients and everyone else who voted for Websnoogie! As the team at Websnoogie goes into its tenth year of operation, receiving the Best of Omaha B2B Award kicks off the celebration of a decade in…

CloudCommerce’s AI-driven SWARM Platform Onboards New Clients Across Multiple Industries

New clients putting the Company’s AI-driven SWARM platform to a real-world test represent such diverse industries as mortgage lending, solar panel installations and heavy equipment rental. CloudCommerce, Inc., a leading provider of digital advertising solutions, today announced that its AI-driven SWARM platform is onboarding new clients across multiple industries, such as mortgage lending, solar panel installations and heavy equipment rental. Marketing Technology News: Metis Alumni Win Honors at International Competition…

TrueCommerce Expands its Executive Team to Power the Next Stage of its Global Growth

TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, has announced the expansion of its leadership team with three new executive appointments. Todd Johnson has been appointed as President and Chief Operating Officer, Peter Spellman as Chief Technology Officer, and Andrew Porter as Executive Vice President, General Counsel and Corporate Secretary. “There are exciting opportunities ahead for TrueCommerce as we are expanding to new markets and adding new solutions to…

Logiq Acquires Rebel AI To Bring E-commerce Growth To Brands And Agencies

Logiq, Inc, a global provider of award-winning e-commerce and fintech solutions, has acquired Rebel AI, an innovator in digital marketing solutions. Marketing Technology News: Clearbit Announces Ross Moser as New Chief Executive Officer The Rebel AI platform, which is to be named Logiq Digital Marketing, will enable small and medium-sized businesses (SMB) to more effectively compete against larger businesses for new customers. Through a simplified, easy-to-use platform, marketers will be able to advertise across popular…

B2B Marketing Investment Expected to Increase in 2021

82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year Creative technology studio Appetite Creative Solutions, today released results from its first ever B2B Marketing Survey. With 82% of respondents viewing B2B marketing as a vital driving force for new business. Despite Covid-19, uncertainty over two thirds (65%) of marketers are looking to increase their digital…

Commercetools Announces Availability On Google Cloud Marketplace

Deeper cloud-native technology integration and wider business collaboration supports customers rapid expansion and innovation commercetools, a global leader in next-generation commerce software, today announced it is expanding its availability on the Google Cloud Marketplace. By making commercetools available on Google Cloud Marketplace, brands and retailers will benefit from deeper product integration, unified billing and an expanded go-to-market relationship to better serve their needs globally. Marketing Technology…

TCM Accelerates E-commerce Success with Newly Acquired Influencer Marketing Tech

NinjaOutreach acquisition enables TCM-owned online stores to identify, target and engage millions of influencers on Twitter, Instagram, YouTube, TikTok and more Technology Commerce Management (TCM) today revealed the company has acquired NinjaOutreach, whose proprietary technology enables users to filter through millions of social media influencers in order to find the ones that most precisely reach targeted customers. This acquisition expands the rich technology portfolio TCM uses to maximize revenue and profits from its…

Nutrisystem Delivered to Your Door Campaign Named Campaign of the Year, Ecommerce in the Adweek Performance Marketing Awards

Nutrisystem, the preeminent direct-to-consumer nutrition and weight management brand, announced today that its Delivered to Your Door campaign has been named Campaign of the Year, Ecommerce in the inaugural Adweek Performance Marketing Awards. The Adweek Performance Marketing Awards recognize the year's best campaigns and top executives who created results-driven targeted marketing that rose above the rest with strategies and innovation to deliver a lead, click or sale. The marketers embody the…

Avionos Acquires ObjectWave Further Strengthening Its Multi-Platform Commerce Delivery Capabilities

Avionos, which designs and implements marketing and commerce solutions, today announced its acquisition of ObjectWave, an eCommerce consultancy headquartered in Chicago. ObjectWave, a leader in digital commerce strategy and development, augments Avionos’ already strong position as a commerce and digital experience solution provider with partners like Adobe and Salesforce for enterprise B2B and consumer-focused companies. Marketing Technology News: Why Brands Need to Embrace the Privacy-First Cookieless Future U.S.…

Yotpo Raises $230 Million to Deliver Its eCommerce Marketing Platform, Giving Brands Maximum Marketing Firepower in an eCommerce-First World

Yotpo announced today that it raised $230 million in Series F funding. With its largest investment round to date, Yotpo aims to deliver the foundation for its all-in-one eCommerce marketing platform, designed to give brands an unparalleled ability to stand out and retain customers in the hyper-competitive world of eCommerce. "We have always believed that eCommerce would become the dominant form of shopping, but 2020 was an incredible acceleration. The eCommerce arena is the most important place to be. Everyone is…

VERB Partners With Vlad Kachur, Top Social Media Influencer for Small Businesses and Entrepreneurs, to Drive Awareness of Livestream…

Verb Technology Company, Inc. , a rapidly emerging market leader in business-focused interactive video sales and marketing tools, including livestream ecommerce, CRM, and content management applications, today announced that it has partnered with leading social media influencer Vlad Kachur to increase awareness of verbTEAMS, the Company’s powerful and easy-to-use livestream ecommerce sales and marketing tool to support entrepreneurs and small- and medium-sized businesses (SMBs). With more than 140,000 subscribers, Mr.…

The Influencer Marketing Factory’s Survey: Gen Z & Millennials Social Commerce Habits

What 350 American Gen Z & Millennials Think About Buying Through Social Media Social commerce is taking over; studies show it is an $89 billion market currently. In basic terms, it is the process of selling products directly on social media. Through social commerce, the entire shopping experience, from product discovery to checkout, takes place on the social media platform. The current platforms that permit social commerce are Instagram, Pinterest and Facebook. Marketing Technology News: How to Start Creating the…

WeCommerce Signs Definitive Agreement to Acquire Stamped for up to US$110 Million

Adds a leading provider of reviews, ratings, loyalty and rewards programs for merchants in the Shopify partner ecosystem and offers an attractive platform for growth Aligns with WeCommerce’s strategy to start, buy and invest in businesses in the Shopify partner ecosystem Majority of the combined business’ revenue expected to be recurring subscription revenue US$85 million upfront consideration, comprising US$75 million in cash and US$10 million in common shares of WeCommerce Upfront cash…

Adrich, a Female-founded Leader in Connected Commerce, Raises New Round of Financing to Scale Its IoT & AI Technology

COVID accelerates demand for Its Real-time Consumer Product Usage Data among CPG, DTC and ecommerce companies Adrich Inc., an IoT and AI powered analytics platform provider that helps many of the world’s leading brands and retailers gain and act on real-time consumer insights, today announced the closing of a seven-figure capital raise in an oversubscribed, new pre-series A equity funding. The round was led by IDEA Fund Partners, with additional participation by Sony Innovation Fund, Tech Council Ventures, M7, and…

Eventible Reviews Platform To Bring Transparency To B2B Events Industry

Eventible, a unique platform for ranking events, conferences, summits, expos across the world, launched with over 1,500 reviews across over 75 events for B2B professionals in the IT, HR, Finance and Marketing & Sales functions.  Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy Eventible has been launched with the aim to help professionals identify and make informed decisions on the key events to attend based on their goals of career growth,…

Inuvo’s IntentKey Generates B2B Leads at Scale by Uncovering Niche Audience Data

Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announces how the IntentKey AI technology expanded the customer base of a business-to-business electronic components company at scale, while also beating their customer acquisition (CPA) goal costs by 91%. Inuvo’s client, an electronic components company, had been focused on growing their company by focusing on their existing customer base and through product expansion. When their strategy…