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NexTechar Teams with LivePerson to Personalize AR Through Conversational Commerce

One-Of-A-Kind, Transformative Technology for Retailers Combines Messaging and AR Experiences NexTech AR Solutions, the industry leader in augmented reality, is pleased to announce it has partnered with LivePerson, a global leader in conversational commerce solutions, to integrate augmented reality (AR) for enhanced product views and 3D advertising into LivePerson’s AI-powered conversational commerce platform. The partnership offers powerful new retail capabilities for showcasing products and shopping on messaging channels,…

Salesforce and Amazon Web Services (AWS) Expand Global Strategic Partnership

Salesforce will integrate and offer Amazon Connect as part of Salesforce Service Cloud Voice, enabling customers to provide superior customer service AWS learning content now available on Trailhead, empowering anyone to skill up for the future Amazon Web Services, Inc. (AWS), an Amazon.com company, the global leader in infrastructure cloud computing, and Salesforce, the global leader in Customer Relationship Management (CRM), today announced an expansion of their global strategic partnership. Salesforce is introducing…

TechBytes with Dan Cohen, Group Commercial Director at Savings United GmbH

Could you tell us about your role and the team/technology you handle at Savings United? As Group Commercial Director at Savings United, I oversee our commercial relationships with media houses and advertisers in 13 countries, with a particular focus on the US. Together with our media partners, our joint coupon platforms help advertisers achieve their business goals and ensure shoppers find the best discounts and deals. How do you see Retail Technology (Retail Tech) evolving with the maturity of Mobile? Mobile is…

LivePerson Debuts Expert Guide Series to Demystify Conversational Commerce for Business Leaders

New publications empower marketing, customer service, and contact center leaders to launch Conversational Commerce initiatives LivePerson, Inc., a global leader in conversational commerce, announced the debut of its Expert Guide series to help customer service, marketing, and contact center teams design and implement initiatives driving higher customer satisfaction, agent efficiency, and sales using messaging and virtual assistants. The Expert Guide series, developed from LivePerson's learnings taking leading global…

Arria NLG to Showcase Arria Answers Conversational AI at Tableau Conference 2019

Tableau partner, Arria NLG, brings conversational AI Natural Language Generation narratives to BI dashboards, extending the reach of analytics by communicating insights from underlying data in natural language that complements data visualizations Arria NLG announced that it will bring its world leading natural language generation (NLG) technology to Tableau Conference 2019 (TC19), to be held November 12-15, 2019, at the Mandalay Bay Resort & Casino in Las Vegas, NV. Tableau Conference attendees are invited to…

Debunking the Most Common Myths Around AI in Marketing Before 2020 Arrives

In today’s world, it’s almost impossible to avoid Artificial Intelligence (AI). From daily interactions with voice assistants and smartphones, to the content recommended to you by media streaming services; everybody is already interacting with AI in some shape or form, even if they don’t realize it. The workplace is no exception. AI is rapidly reinventing the way we work across every industry, with 70 percent of organizations set to assist workers with AI solutions by 2021. Terms like ‘AI’, ‘Automation’ and ‘Machine…

Voicify Conversation Experience Platform™ Powers Vodka Company to Drive Meaningful Chats

KEEL Vodka, the world's first premium light vodka, Amazonformally launched their new voice application, "KEEL Vodka" on all Amazon Alexa and Google enabled devices. KEEL Vodka used the Voicify Conversation Experience Platform™, to build a voice app that matches the standards of their premium light vodka brand. The app gives users step-by-step KEEL Vodka cocktail recipes, information on KEEL's gluten-free vodka and helps locate retailers who sell KEEL Vodka. The app was launched by KEEL Vodka to extend the healthy, carefree,…

MarTech Interview with Rob Carpenter, Founder and CEO at Valyant AI

"Artificial intelligence is going to completely transform the working world in much the same way as computers did three decades ago." Could you let us know your journey into technology? What inspired you to start Valyant? I have always been interested in technology and actually Founded a custom Software Development company, AppIt Ventures, before launching Valyant AI. The inspiration behind starting Valyant came simply from a place of wanting to solve a problem in an industry that needed a lot of help. I saw an opportunity…

Salesforce Takes the Pulse on the Future of Retail; Finds Connected Shopping Experience Driving the Industry

Salesforce has come out with its third edition of the Connected Shopping Experience to describe how retail industry is faring in the modern context of delivering connected shopping experiences to consumers - across physical stores and online. Navigating the modern retail and e-commerce ecosystem is turning trickier day by day. Modern shoppers are getting smarter and faster with their purchasing decisions. Every purchasing interaction, whether it's with their favorite brands or with the ones they are recently made aware of,…

TechBytes with Kulmeet Bawa, COO at Resulticks

Tell us more about your journey into Marketing and Sales technology. How did you arrive at Resulticks? I have spent more than 14 years in the enterprise technology space and have the cross-functional experience of steering business transformations for clients across industries. I have been driven by a mission of helping brands catalyze their growth through successful Digital Transformation. Before Resulticks, I was the Vice President and Managing Director, South Asia at Adobe and have earlier taken on leadership…

TechBytes with John Bruno, VP of Product Management at Elastic Path

Tell us how eCommerce technologies have changed in the last 12-18 months. We’ve steadily seen the decline of full-stack commerce applications and the rise of commerce APIs. Full-stack commerce applications were designed for a world where eCommerce meant a webstore. Increasingly, buyers of all demographics are interacting with brands in all-new ways like mobile devices, voice assistants, social media platforms and more. Consumer demands are forcing businesses to change their technology strategies and APIs are allowing…

Uberall and Trustpilot Unveil Integration to Make it Easier for Businesses to Manage Customer Reviews Across Multiple Locations

Trustpilot customers which also use Uberall can now manage & respond to feedback for every location directly through Uberall’s all-in-one location marketing platform Uberall, Inc., the location marketing solution for businesses competing to attract and win local brick-and-mortar customers, announced a new integration with Trustpilot, the leading independent review platform for companies to build trust with consumers. Clients which currently use Trustpilot and Uberall can now manage and respond to Trustpilot’s new…

Reputation in the Online World: How Brands Can Cut Through the Endless Choices of the Customer Journey

Customer Journey is evolving. This change in customer behavior could see the internet account for as much as 53% of retail sales in 10 years’ time. A recent report by the Office for National Statistics revealed that 82% of Britons are now shopping online. Purchasing behavior is moving away from the high street and towards digital devices, as e-commerce shows no signs of decline. This change in customer behavior could see the internet account for as much as 53% of retail sales in 10 years’ time, according to a report by…

4 Applications of AI in Marketing That CMOs Should Watch Closely

From Optimizing Messaging for Direct-Response Channels to Powering Chatbots, AI Is Making an Impact That Will Only Accelerate from Here Over the next decade, Artificial Intelligence will transform the nature of work across a range of industries, and given our penchant for being early adopters, marketers will be on the fast track. The potential of AI and Machine Learning to help marketers better understand our customers, improve their experience with our products and services, and reach them via tailored messages and…

Next Generation of Shoppers’ Favourite Social Media Personalities Set to Influence the Future of Retail

More than half (55%) of children aged 6 to 16 say they want to buy a product if their favourite YouTube or Instagram star is using or wearing it, according to a survey from Wunderman Thompson Commerce. The company's Generation Alpha report highlights the growing importance of influencers in the lives of the next generation of shoppers, with a further 14% saying they'd like for influencers to operate their own retail outlets in the future. A move in this direction could lead to a seismic shift in the retail landscape, as…

Klook Celebrates 5th Anniversary and will Surpass 60 million Trip Bookings in 2019, Outlines Global Expansion Plan

Klook, a world-leading travel activities and services booking platform, marks its 5th anniversary today. As one of the fastest-growing companies in the travel industry, Klook has achieved numerous milestones while connecting travelers with local operators. Klook currently offers over 100,000 things-to-do and services in more than 350 destinations through direct partnerships with local operators. Its comprehensive online booking offerings include attraction tickets, tours, local…

5+Types of AI Tools to Enhance Mobile Marketing Campaigns

As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and…

Lifesize 2019 Impact of Video Conferencing Report: More Collaborative Workplace Cultures Have Led to Spike in Video Communication

Survey finds 48% of business professionals use video conferencing more frequently than they did two years ago Lifesize, a global innovator of video collaboration and meeting productivity solutions, released its 2019 Impact of Video Conferencing Report, which examines the explosive growth and shift in perceptions surrounding video communication in our changing modern workplace. Its findings highlight continued trends toward flexible and remote work coupled with video’s effect on the real-time communication preferences of…

LivePerson Debuts Enhanced Maven AI Capabilities to Help Brands Deliver Personalized, High-Impact Conversational Experiences

Upgraded Conversational AI Features Increase Agent Efficiency and Solve Routing Problems to Make It Easy for Brands to Orchestrate Customer Journeys at Scale LivePerson, Inc., a global leader in conversational commerce, announced new Maven artificial intelligence capabilities that increase Maven's power to help brands drive efficiencies and improve customer experiences in messaging channels. Powered by LivePerson's proprietary machine learning technology, Maven AI orchestrates…

Oracle Again Named a Leader in the 2019 Gartner Magic Quadrant for Multiexperience Development Platforms

Oracle Named in Leaders Quadrant Based on Its Ability to Execute and for Completeness of Vision Oracle has been named a Leader in Gartner's 2019 Magic Quadrant for Multiexperience Development Platforms report. Previously, Oracle was named a Leader for two consecutive years in the Magic Quadrant for Mobile App Development Platforms (MADPs). The Multiexperience Development Platforms report states, "mobile apps, progressive web apps, conversational apps and immersive apps are among the many types of application that people…