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4 Applications of AI in Marketing That CMOs Should Watch Closely

From Optimizing Messaging for Direct-Response Channels to Powering Chatbots, AI Is Making an Impact That Will Only Accelerate from Here Over the next decade, Artificial Intelligence will transform the nature of work across a range of industries, and given our penchant for being early adopters, marketers will be on the fast track. The potential of AI and Machine Learning to help marketers better understand our customers, improve their experience with our products and services, and reach them via tailored messages and…

Next Generation of Shoppers’ Favourite Social Media Personalities Set to Influence the Future of Retail

More than half (55%) of children aged 6 to 16 say they want to buy a product if their favourite YouTube or Instagram star is using or wearing it, according to a survey from Wunderman Thompson Commerce. The company's Generation Alpha report highlights the growing importance of influencers in the lives of the next generation of shoppers, with a further 14% saying they'd like for influencers to operate their own retail outlets in the future. A move in this direction could lead to a seismic shift in the retail landscape, as…

Klook Celebrates 5th Anniversary and will Surpass 60 million Trip Bookings in 2019, Outlines Global Expansion Plan

Klook, a world-leading travel activities and services booking platform, marks its 5th anniversary today. As one of the fastest-growing companies in the travel industry, Klook has achieved numerous milestones while connecting travelers with local operators. Klook currently offers over 100,000 things-to-do and services in more than 350 destinations through direct partnerships with local operators. Its comprehensive online booking offerings include attraction tickets, tours, local…

5+Types of AI Tools to Enhance Mobile Marketing Campaigns

As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and…

Lifesize 2019 Impact of Video Conferencing Report: More Collaborative Workplace Cultures Have Led to Spike in Video Communication

Survey finds 48% of business professionals use video conferencing more frequently than they did two years ago Lifesize, a global innovator of video collaboration and meeting productivity solutions, released its 2019 Impact of Video Conferencing Report, which examines the explosive growth and shift in perceptions surrounding video communication in our changing modern workplace. Its findings highlight continued trends toward flexible and remote work coupled with video’s effect on the real-time communication preferences of…

LivePerson Debuts Enhanced Maven AI Capabilities to Help Brands Deliver Personalized, High-Impact Conversational Experiences

Upgraded Conversational AI Features Increase Agent Efficiency and Solve Routing Problems to Make It Easy for Brands to Orchestrate Customer Journeys at Scale LivePerson, Inc., a global leader in conversational commerce, announced new Maven artificial intelligence capabilities that increase Maven's power to help brands drive efficiencies and improve customer experiences in messaging channels. Powered by LivePerson's proprietary machine learning technology, Maven AI orchestrates…

Oracle Again Named a Leader in the 2019 Gartner Magic Quadrant for Multiexperience Development Platforms

Oracle Named in Leaders Quadrant Based on Its Ability to Execute and for Completeness of Vision Oracle has been named a Leader in Gartner's 2019 Magic Quadrant for Multiexperience Development Platforms report. Previously, Oracle was named a Leader for two consecutive years in the Magic Quadrant for Mobile App Development Platforms (MADPs). The Multiexperience Development Platforms report states, "mobile apps, progressive web apps, conversational apps and immersive apps are among the many types of application that people…

The Role of Artificial Intelligence in Transforming Customer Experience

We are aware of how Artificial Intelligence has created a buzz across the globe in different business verticals. AI programs and services are helping to transform from data collection to process them for Marketing professionals or to onboard for the HR department. Amidst the tremendous value AI promises to provide in terms of time and cost savings internally, there is one such area where it returns meaningful returns - customer experience. The question may rise - Do we really need AI in customer experience? Well, it…

Tuning in to Digital Audio Advertising

I’ve been keeping my ear out for the song of the summer. It’s gotta be a song with that hook, the beat, and becomes an earworm before you know it. Though jamming to Lil Nas X or the Jonas Brothers is not just a summer activity. U.S. adults spend more time listening to digital audio than browsing on social media. With 204 million digital audio listeners in the U.S. or nearly 2/3 of all digital media consumers, digital audio is the second most popular digital activity (based on time spent) for U.S. adults (behind the video).…

The Evolution of Audio Advertising and What’s Next in 2019

While Audio Advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive transformation. It’s no longer as simple as putting out a big (and often impersonal) ad campaign in an effort to reach the people you’re trying to reach. Today, it’s all about reaching the right people via the right platform at precisely the right moment while giving them a much more targeted and personalized experience. Over the past 15 years, we’ve watched the industry progress from “radio” to “audio”…

MarTech Interview with Henry Iversen, CCO and Co-Founder at Boost.ai

"Great customer service means being where your customers are and being available when they need you." Tell us about your role and journey into Technology. What inspired you to start Boost.ai? As Chief Commercial Officer, my role is to help companies identify how they can create real ROI with conversational Artificial Intelligence. When my Co-Founders and I started Boost.ai in 2016, we saw a clear gap in the market for artificially intelligent virtual agents that could increase experience and satisfaction for customers, not…

Online Shoppers Are Doing What Brands Should Do: Using Technology Smartly

The global retail industry is enduring a ground-breaking evolution. The Prime Day predictions, trends, and statistics show how Online Shoppers Amazon behave with e-commerce technology. It gives all retailers to review their e-commerce technology stack and understand how they can match Amazon's unparalleled delivery models, both online and offline. Despite the increased use of smartphone and online shopping platforms, retailers are suffering from stagnant growth, coupled with reduced foot traffic in physical stores. If we…

Wavio Selects ID R&D to Deliver Sound Recognition and Awareness to Any Person, Any Device, Anywhere

Wavio, a leader in sound recognition technology, announced that it will partner with ID R&D, the award-winning biometric solutions provider offering AI-based voice, behavioral, and anti-spoofing user authentication capabilities, to deliver high-performance sound recognition software. Wavio was founded by Greyson Watkins after an incident where his friend's daughter fell down the stairs. Being profoundly Deaf, Watkins did not hear her cries for help. Frustrated by this experience, Watkins started Wavio with a vision to…

MAZ Integrates With Flowplayer To Bridge Gap In Video Distribution Model

The content logistics company and OVP join forces to create seamless workflow for video creation and delivery MAZ, the leading content logistics company powering mobile apps and OTT channels for companies like Bloomberg, USA Today, Fast Company, and more, announced its integration with Flowplayer, the best-in-class online video platform designed for publishers. MAZ will now offer its customers access to Flowplayer's video player and, in-kind, Flowplayer's users will have access to the distribution channels provided by MAZ.…

The Future of App Development Is Multiexperience – OutSystems Named a Leader in the 2019 Gartner Magic Quadrant for Multiexperience…

Application development platforms are a strategic choice for the enterprise, delivering end-to-end digital journeys from design thinking to supporting new touchpoints OutSystems, provider of the number one low-code application development platform, was named a Leader in the new 2019 Gartner Magic Quadrant for Multiexperience Development Platforms (MXDP)*, positioned highest overall for ability to execute. OutSystems believes this new Gartner report makes it clear - the future of app development is multiexperience.…

Hard Rock International Taps Yext to Power Brand Verified Answers for Hard Rock Cafe Locations Around the World

Hard Rock Will Leverage the Yext Platform to Power Answers to Consumer Questions about Locations, Hours of Operation, and Holiday Information in Search Yext, Inc., the platform for Brand Verified Answers in search, announced its work with Hard Rock International to power answers-ready online listings and restaurant pages for Hard Rock Cafe locations globally. By managing restaurant information like locations, hours of operation, and holiday-specific details, the Yext platform allows Hard Rock to deliver facts verified by…

Yext Summer ’19 Product Release Now Available For General Access

The Release Equips Businesses to Deliver Brand Verified Answers in Search With New Yext Platform Functionality Including Custom Entities and Fields Yext, Inc., the platform for Brand Verified Answers in search, announced the general availability of its Summer '19 Product Release. All Yext customers and partners can now take advantage of new enhancements, which enable businesses to answer the questions customers ask about them: in search, using voice assistants and chatbots, and on their own websites. Brand reputations are…

LivePerson Wins 2019 Artificial Intelligence Breakthrough Award

LivePerson's Maven Recognized with "Best AI-Based Solution for Customer Service" Award in 2019 AI Breakthrough Awards Program LivePerson, Inc., a global leader in conversational commerce, announced that its recently introduced Maven™ conversational AI platform was selected as the winner of the "Best AI-Based Solution for Customer Service" from AI Breakthrough, a leading market intelligence organization that recognizes top companies, technologies, and products in the global artificial intelligence market. Maven is a…

Yext Study: 58% Of Healthcare and Pharmaceutical Marketers Say Their Marketing Management Strategy Needs Major Improvements

As Patients Increasingly Seek Care Outside of a Healthcare Organization's Homepage, the Healthcare Sector Recognizes Its Need for Improved Off-Website Engagement Data Monitoring  Yext, Inc., the platform for Brand Verified Answers in search, announced new research on the digital maturity of the healthcare sector as part of its Brand Control in the Age of AI study conducted in partnership with Vanson Bourne, an independent research group. Brand Control in the Age of AI surveyed 400…

LatentView Analytics Launches AI-Driven Conversational Analytics Platform ‘Casper’ to Democratize Enterprise Data

New Platform Enables Anyone across the Enterprise to Access Data and Insights on Demand through Natural Language Voice and Text Queries LatentView Analytics, a trusted analytics partner to the world’s most recognized brands, launched Casper, its new AI-based conversational analytics platform, that enables anyone within a company to easily access customized reports and insights in visual, text, or voice form with no coding required. According to Gartner, by 2021, “conversational first” will be adopted by the majority of…