96% of Agencies Say Clients Will Maintain or Increase Spend on YouTube Despite Economic Uncertainty Pixability, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, revealed the results of a…
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As we look ahead to what 2024 holds for the ad tech industry it is important to assess the present state of advertising. First of all, users are rejecting the tracking of their every move on all the digital platforms they use. Secondly, in…
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AI saving brands an average of 34 working days per month; most countries now officially mobile-first; and well-optimized images and video help brands greatly reduce their carbon footprints Cloudinary today launched its fifth annual…
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Augmented reality technology is rapidly transforming the event marketing industry by providing a dynamic and interactive approach for audiences. Augmented reality brings a unique blend of excitement and engagement to events, increasing…
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Undetectable.ai's newest Chrome Extension for Google Docs Undetectable.ai is proud to announce the Human Auto Typer Tool for Google Docs. This new Chrome extension makes pasted texts simulate natural human typing patterns and ensures…
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*The primary author of this article is our staff author, Sakshi John In the past, marketers were considered to be right-brain members in an organization where they just had to be creative and come up with original and unique ideas so the…
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Healthcare survey shows spending trends of healthcare marketers & that generative artificial intelligence services are heavily entering the marketing landscape. A comprehensive healthcare survey by SalesFuel and BIA Advisory Services…
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Bright Mountain Media, Inc., a global holding company with current investments in digital publishing, advertising technology, consumer insights, and creative media services, announced that their subsidiary Big Village, a leading…
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Digital fatigue, inflation pressures and sustainability sensitivities impact what consumers want from brands A study released by R.R. Donnelley Sons & Company (RRD) revealed that marketers' preference for channels with proven…
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Fundraising cycles grow longer while investors plow through pitch decks Dropbox DocSend, a secure document sharing platform and part of Dropbox released data revealing that investors spent an increased amount of time on the competition…
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This time last year I put my pen down and stared into my crystal ball. What, I asked, will be the top trends in MarTech in 2023? My predictions settled around new channels that would require marketers to develop more sophisticated data…
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Peter Guagenti, President and Chief Marketing Officer at Tabnine discusses the evolution of marketing and how digital transformation and new age martech has created new fundamentals for marketers: ____________ Welcome to this MarTech…
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Ad blockers have become essential tools in an era where the digital space is overrun with noise from commercials competing for attention. They provide a break from the constant onslaught of online marketing. An ad blocker is a software…
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Is email still relevant? Let’s take a look at its history: Electronic mail (email) was born in the 70s, and email marketing started at the tail end of that decade — that’s over 50 years of use as a marketing channel and communication…
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Cristy Garcia, CMO at partnership management platform impact.com, explains how shifting consumer dynamics means the future of D2C marketing will be dependent on the partnership economy. Welcome to this MarTech Series chat, Cristy.…
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Adding Granify’s solution further enhances Bazaarvoice’s full-funnel e-commerce suite to enable brands and retailers to drive discovery, increase conversion, and basket size Bazaarvoice, Inc., the leading platform for full-funnel authentic…
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Businesses overwhelmingly state the pervasive use of generative AI-driven automation will have the most impact on their organizations, and are responding to an AI world with increased focus on regulation and humanity Alteryx, Inc., the…
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New ad formats help live sports dominate Convergent TV ad engagement, driving business outcomes for retail brand advertisers EDO, the TV outcomes company, reports new data detailing ad performance across live Thanksgiving weekend…
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Pipedrive, the easy and effective sales CRM for small businesses, announced its Marketplace yearly results and most popular apps of 2023. Data shows that small businesses using software integrations to automate tasks across the revenue…
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Sam Altman’s Show of Fear in November Dev Conference Should Have Been a Tip-Off of Impending Chaos Markets EQ, today, introduced a state-of-the-art AI tonal recognition technology for evaluating and actively enhancing executive…
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