Pendo Releases 3rd Annual State of Product Leadership Survey, Signaling Rise of Chief Product Officer and the Emergence of Product Ops

Nearly 53 percent of product teams now report into a product function; more than half have added product operations to the product team Pendo.io, the product cloud company, released the third annual State of Product Leadership study, a report that shows the evolution of the discipline of product management in today's digital economy. This year's report, produced in partnership with Product Collective, is based on a survey of 600 technology product management executives and managers from software and enterprise companies.…

EGC Group Introduces Raydeus

New online listing management platform helps businesses be voice search-ready and top ranked in new search marketing era In response to new trends in search engine marketing and the growing need for small business owners to have self-service digital marketing solutions, EGC Group has created Raydeus – an innovative, low-cost online listing management platform that allows business owners to manage their online presence in real time. The search engine landscape has changed dramatically. The new decade brings new trends.…

Cohley Raises $1.5 Million to Change the Way Brands Generate Content

Cohley, the platform that’s changing the way that top brands and agencies generate and measure content, announced a new $1.5 million round of funding. The round is led by San Francisco-based Right Side Capital, with other participants including Active Capital, a top seed firm for B2B SaaS companies outside of Silicon Valley. “With the rise of social networks, multi-variate testing and the transition to highly personalized marketing, brands and agencies need more content than ever. Cohley is uniquely positioned to…

Vidyard Introduces ‘Video Selling’ Certification to Accelerate Digital Marketing and Sales Agency Growth

With increasing demand from clients for training on how to incorporate video into their sales processes, 10 leading digital marketing and sales agencies have now completed the certification Vidyard, the leading video platform provider for business, has just expanded its Agency Partner Program to include an industry-first Video Selling certification. This certification was built to help digital marketing and sales agencies expand their services while helping their clients grow their revenue. The first cohort of agency…

Eyeota Appoints Marc Fanelli as SVP of Strategic Partnerships and Development

Eyeota, the leading audience technology platform enabling the intelligent use of data, announced the appointment of Marc Fanelli as senior vice president (SVP) of strategic partnerships and development. In the new role, Fanelli will primarily focus on deepening the relationships between Eyeota and its key supply partners on both a local and global level. Based in Eyeota’s New York office, he will report directly to the company’s CEO, Kristina Prokop. Marketing Technology News: Leading Technology Trends in Virtual…

Blockchain Solutions Providers Aqilliz and Lucidity Partner to Bring Greater Authenticity to the Advertising Sector

By building on leading blockchain platform Zilliqa, the product will be backed by enterprise-grade security and scalability standards Aqilliz, a blockchain solutions provider for the digital marketing ecosystem, and Lucidity, a leading blockchain-enabled digital advertising verification platform, together announced a global collaboration that looks to bring greater authenticity to the US$333.25 billion digital advertising sector. The product will integrate Lucidity’s existing technology with Zilliqa’s high-security, high…

Mediafly Strengthens Leadership Team with New CFO, Enhances Sales Enablement Team with New VP

Sales enablement platform adds experienced technology leaders to lead finance and sales enablement teams Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announces the appointment of Keith Parrish as Chief Financial Officer and Regis Moore as Vice President of Sales Enablement. As CFO, Parrish will report directly to Chief Operations Officer, John Evarts, handling Mediafly’s financial strategy and operations. Parrish is…

AccuWeather, Flexibits Partnership Brings Innovation, Readiness to Users’ Calendars

Exclusive collaboration combines Flexibits's state-of-the-art app technology with AccuWeather's superior forecasts, optimizing user experience by adding essential weather insights to the new Fantastical calendar app Global weather and digital media leader AccuWeather is pleased to announce an exclusive partnership with Flexibits, an innovative company that creates award-winning productivity tools to provide users with digital calendars in the iOS and Mac ecosystem. This partnership integrates AccuWeather's weather…

Vya Unveils Fresh User Experience for Its Marketing Resource Management Systems

New UX Delivers More Intuitive, Efficient Experience for Vya’s Busy Clients Who Manage Marketing Resources and Campaigns Across Distributed Organizations Vya, a leading provider of simplified marketing execution for distributed organizations, unveiled a new user experience for its marketing resource management systems. The updated UX offers a clean and simplified view, with the most used resources prominently featured, making it easier than ever for clients to quickly find what they need, so they can carry on with their…

Invoca SVP of Sales Elected to LeadsCouncil Board of Directors

LeadsCouncil expands its alliance of lead generation experts with the addition of sales veteran from the leading call tracking and conversational analytics provider Invoca, the leader in AI-powered call tracking and conversational analytics, announced that Invoca Senior Vice President of Sales Ben Sullivan has been elected by his peers to join the LeadsCouncil board of directors. The LeadsCouncil is an independent association, whose members are companies in the online lead generation industry from buyers to sellers,…

Arm Treasure Data Commended by Frost & Sullivan for Excellence in the Customer Data Platforms Market

Arm Treasure Data CDP Enables Customers to Securely Unify Their Data for Driving More Personalized Customer Experiences Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm® Treasure Data™ with the 2019 Global Company of the Year, Award. In 2018, the UK-based, Arm acquired the California-based CDP provider, Treasure Data, and subsequently rebranded as Arm Treasure Data. Its powerful CDP enables marketers to gain insights and provides the foundation for…

Comscore Chief Privacy Officer Veronica Torres Appointed to International Association of Privacy Professionals’ Advisory Board

Prestigious Appointment Reflects Comscore's Ongoing Commitment to Promoting Consumer Privacy and Transparency Best Practices Comscore, a trusted partner for planning, transacting and evaluating media, is proud to announce today that Chief Privacy Officer Veronica Torres has been appointed to the International Association of Privacy Professionals' Women Leading Privacy Advisory Board. In her new role, Torres will help advance women operating in the privacy field by advising on best practices and supporting the IAPP's…

Eggplant Democratizes Intelligent Test Automation

Unveils New Capabilities That Further Simplify Its AI-Driven Automation Solution Enhancing the Quality of Software Eggplant, the intelligent automation specialist, announced the latest version of its Digital Automation Intelligence (DAI) Platform. The new capabilities further democratize intelligent test automation, enabling organizations to improve the quality of the digital experiences they are delivering. “The ability to quickly and easily automate the entire testing lifecycle across any platform with our AI-powered…

Merkle Releases Q4 2019 Digital Marketing Report, Showcasing Impressive Growth for Amazon and Varying Trends for Google

Report Highlights 63% YoY Growth of Amazon Sponsored Products Ads, Contributing to a 106% Rise in Sales Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a quarterly benchmark report that analyzes and highlights key metrics and trends for both paid and organic search, social, and display. The report looks to identify key drivers in ad spend shifts for Amazon, Google, Facebook, and Microsoft. Merkle will also be presenting a webinar on…

Home ASAP Projects Facebook Dynamic Ads for Real Estate Will Dominate the Marketing Landscape in 2020, Lowering Lead Costs by Up to 54%

Home ASAP LLC, a company known for providing cost-effective, Facebook-centric marketing services to agents, projects that Dynamic Ads for Real Estate will dominate the real estate marketing landscape in 2020, citing the ad type's success versus its predecessors and increased adoption by agents and brokers. Home ASAP's premier agent marketing solution, TurnKey Suite, has launched over 100,000 agent ad campaigns since 2016 and saw Dynamic Ads outperforming single Listing Lead Ads by up to 54% in…

PR Newswire Strengthens its Presence in Asia-Pacific with new Japanese Website

PR Newswire, the leading global provider of news distribution and earned media software and services, has launched a new version of the Japanese website. The new website (jp.prnasia.com) enables Japanese businesses to better leverage on PR Newswire's suite of communications services, and connects global companies with the Japanese market. The website is dedicated to providing communicators with valuable resources to navigate a changing media landscape and equipping journalists with the latest industry news. The mobile…

4C Recognized as a Gartner Peer Insights Customers’ Choice for Ad Tech

Leading Cross-Channel Marketing Technology Platform Recognized Through Client Feedback 4C, a global data science and marketing technology company, today announced that it was named a 2020 Gartner Peer Insights Customers’ Choice for Ad Tech. Gartner defines ad tech as “the technology for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, campaign design, bid-management, analysis, optimization and automation of digital advertising.” The company believes…

DataGrail Finds Americans Expect Privacy Controls, 4 out of 5 People Want a Privacy Law to Protect Personal Data

73% of people would pay more to online services companies to ensure they did not sell or use their data for marketing, while 77% would stop shopping at their favorite retailer altogether if the retailer did not keep their personal data safe As state houses and Congress rush to consider new consumer privacy legislation in 2020, DataGrail, a privacy management company, conducted nationwide research that shows Americans expect more control over their personal information online, and are concerned with how businesses use the…

Frontify Raises $22.3 Million Led by EQT Ventures to Accelerate Growth and Development of Brand Management Platform

Swiss-Based SaaS Company Poised to Take Brand Management to the Next Level, With Its Must-Have Business Software for Global Brands of All Sizes, Focusing on an Expansion of Its Digital Brand Management Solutions for Teams Brand management platform Frontify has raised a $22.3 million Series B funding round led by the EQT Ventures fund (“EQT Ventures”) with participation from existing investors, including Blossom Capital, Datartis Ventures and Thomas Dübendorfer, Tenderloin Ventures, and Myke Näf. The funding will be used for…

SutiSoft Announces the Release of SutiCRM 7.8, Web-based CRM Solution with New Features

SutiSoft Inc., a Leading Provider of Cloud-Based Business Management Solutions, Is Pleased to Announce That New Feature Enhancements Have Been to SutiCRM. the New Additions Include Follow-Up Campaigns, Workflow Rules, and Lead/Opportunity Escalation, Making the Solution Even More Robust and Business-Friendly Follow-up Campaigns Users can view email statuses such as delivered, clicked, and opened emails, which can help drive follow up campaigns based on their initial responses. This feature helps marketers and salespeople…