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Yext and Hootsuite Announce Integration Allowing Businesses to Manage Reviews and Social Media from a Single Dashboard

With a Centralized View of Their Online Reputation, Mutual Customers of Yext and Hootsuite Will Be Better Equipped to Drive Positive Customer Experiences and Revenue Yext, Inc., the platform for Brand Verified Answers in search, announced a new global integration with Hootsuite, the global leader in social media management, that allows mutual customers to manage all of their reviews and social channels from a single platform. With the new integration, businesses can bring the power of Yext Reviews into the Hootsuite…

One-Quarter of Small Businesses Use Influencers to Create Content on Social Media, According to Survey

Most small businesses use Facebook, but a new survey shows more than one quarter will increase investment in Instagram in 2019, where influencers are most common One-quarter of small businesses (25%) use influencers to create content on their social media channels, according to a new survey from business portfolio website Visual Objects. Influencers are an accessible source of content and engagement for small businesses looking to build a brand on social media and on Instagram in particular. Visual Objects surveyed 529…

The Rising Risk of Social Media-Enabled Cyber Crime to the Enterprise and How to Defend Against It

Last year, Bromium and Dr. Mike McGuire, Senior Lecturer of Criminology at the University of Surrey in the UK, conducted in-depth academic research into the state and growth of the cybercrime economy, to better expose the impact cybercrime is having on the world – on both our personal and professional lives – today. The resulting report, “Into the Web of Profit,” showed how the cybercrime economy generated $1.5 trillion in revenue each year for malware authors and other cybercriminals, with some of the funds being diverted…

Pixery Launches Social Media Video Maker App Impresso V2.0 on App Store

Impresso is a smartphone app which allows any user to produce professional videos to enable individuals to leverage the power of videos to promote their brand on social media and engage their audience. Impresso is aimed at marketers, content specialists, influencers and small business owners with no prior technical knowledge or expertise in video making. The app empowers users to create engaging videos, with minimum effort and resource, generating videos in real-time so that users share their stories quickly and easily.…

Pixery Launches Social Media Video Maker App Impresso V2.0 on App Store

Impresso is a smartphone app which allows any user to produce professional videos to enable individuals to leverage the power of videos to promote their brand on social media and engage their audience. Impresso is aimed at marketers, content specialists, influencers and small business owners with no prior technical knowledge or expertise in video making. The app empowers users to create engaging videos, with minimum effort and resource, generating videos in real-time so that users share their stories quickly and easily.…

L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors

Gumgum Sports’ Latest Computer Vision Analysis Also Found That Playoff Run Generated $10 Million for Jersey Patch Sponsors of Finals Teams and That Still Images Produce Higher-Quality Jersey Patches Exposures Than Videos GumGum Sports released its much-anticipated social media valuation insights for the 2018-19 NBA season, finding that Los Angeles Lakers jersey patch sponsor Wish generated the highest sponsor media value across team owned-and-operated team accounts. The computer vision-powered sponsorship valuation…

Block.one Introduces “Voice” to Bring Alignment and Transparency to Social Media

Blockchain-Based Social Media Platform Will Reward and Return Control to Social Media Users Social media is fundamentally broken and is in need of a complete overhaul. Block.one announced Voice, a blockchain-based social media application designed with users of the platform in mind. Voice is a more transparent social media platform for the world, where the value of good content gets circulated right back into sustaining the community, not corporate bottom lines. "The truth is, current social media platforms are…

Unmetric Integrates AI-Driven Social Media Benchmarking Solution into Hootsuite

Integration Empowers Enterprise Brands and Digital Agencies to Manage and Benchmark Their Social Presence against Their Competitors All in One Place Unmetric, an enterprise solution for branded content analysis and discovery, has integrated its AI-driven social media benchmarking solution into Hootsuite, the leader in social media management. The integration will be available to Hootsuite’s Impact, Enterprise and Business Plan customers to help better benchmark their performance against competitors’ social media content…

World’s First Crowd Promotion App Set to Shake up the Sharing Economy – by Allowing Anyone to Monetise Their Social Media Profiles

MNFST, the world’s first crowd promotion platform which connects brands with nano influencers has launched on Android and IOS following a successful investment round. Promising a new approach to Influencer Marketing, the MNFST platform allows all users of Twitter and Instagram to earn money through brand collaborations in just three simple steps, irrespective of their number of followers. MNFST, standing for Manifest, allows users to manifest their social channels into a lucrative business, calculating each…

iVirtual Technologies Announces Launch of heymoji: A First-of-Its-Kind 3D Avatar Personalization App for Social Media

iVirtual Technologies, a Virtual Reality (VR), Augmented Reality (AR) and Extended Reality (XR) company focused on making virtual human creation accessible to all, announced the launch of its social avatar mobile app heymoji. With just two pictures, heymoji allows anyone with a smartphone or tablet to create a photorealistic, animated avatar of themselves for use in place of emojis and cartoon avatars in everyday texting and across social media applications and platforms. With heymoji, available now for iOS on the App…

Asia’s Retail Growth Hinged on Mix of Social Media and Digital Marketing Technologies

A well-known market intelligence solutions provider, Infiniti Research, has announced the completion of their recent free downloadable resource on what retailers in the UK can learn from the Asian retail market. Download the free resource for comprehensive insights into what makes the retailers in the Asian market different and how retail brands in the UK can take inspiration from them and revamp their strategies to overcome the retail challenges in their market. Retail executives seeking to understand the future of retail…

Key Social Media Monetization Tactics for Mobile-First Gaming Brands

When you think of a typical gamer, the mind is quick to paint a mental picture of a young male. However, that is not the case at all in this growing industry that topped 43.8 billion in 2018. There is a huge audience - and demand - for casual mobile games that span across demographics. For example, 65 percent of women in the 10-65 age range report they play mobile games and 20 percent of female gamers discover new games on social media. Casual gamers aren’t particularly dedicated to specific genres or games; most tend to…

Wibbitz Releases New Research on Video Marketing Trends & Challenges for Social Media

Wibbitz, the leading automated video creation company, released the findings of its latest research on video marketing trends & challenges for social media revealing the challenges that marketers face, and the methods industry leaders take to increase marketing metrics with video. Wibbitz surveyed over 100 marketing leaders across 20 different industries, and found that the most challenging factor named for content creation was ‘lack of time’. Time was followed by Budget, Personnel and Strategy as the most…

98.55% of People use at Least 4 Social Media Platforms Daily

GoodFirms Research Emphasize How Many Times Do People Use Social Media in a Day, so According to That the Digital Experts Can Strategize Their Online Marketing Methods In the past few years, the popularity of social networking is rapidly increasing in a short period. Social media was originally created to communicate and keep in contact with those near and afar. But with the growing popularity of social media took an unusual turn and has become one of the most effective advertising platforms. At present, there are…

Soulmates.AI’s new Social ROI Reporter Measures the Real Value of Social Media Marketing

Soulmates.AI, an AI-driven martech startup focused on making marketing work for everyone, has launched Social ROI Reporter (SRR), a tool that helps brands and agencies measure the dollar value of social media and influencer marketing campaigns. Competitive solutions only measure social reach and tally the cost of some interactions against systems blind to seasonal, historical and industry variations. Last year, a study on Nike's Colin Kaepernick campaign suggested the brand earned $43M in 'media exposure.' Yet, no…

Singapore AI Company, AIQ, Announces Partnerships in Russia With Publicis Media Russia and VK.com, Russia’s Top Social Media

Over 105 Million Downloads from Partners’ Applications Using AIQ’s Technology to Date AIQ Pte Ltd, the Singapore-based AI startup with proprietary computer vision AI technology that transforms businesses in increasingly mobile-first, online world, announced new partnerships with Publicis Media Russia (global leader in marketing, communication and digital transformation) and Russia’s social media networking giant, VKontakte or VK. Through this collaboration, Publicis Media Russia has added AIQ’s computer vision and video…

Social Media vs. Messaging Apps: What Brand Marketers Need to Know

Social networking websites and apps have become a critical marketing touchpoint, creating a direct channel for brands to reach current and prospective customers. However, all “social” apps are not created equal. It’s on marketers to determine the best engagement strategy for each platform. Where can they start? It’s critical to differentiate between traditional social media and messaging applications. The most important difference is that social media promotes one-to-many conversations, such as sharing a post on…

Robin8 Beta Launches Revolutionary Blockchain Social Media + Digital Asset Marketplace for Photographers, Artists, Influencers, Inventors…

Register and Protect Your IP and Digital Assets on the Blockchain with Ability to Sell to Others Blockchain has become quite the revolution in the tech world, but until now, there has been no real application for the masses to utilize the power of blockchain. The Profile Management EcoSystem (PMES) by Robin8 is a revolutionary new blockchain platform where artists, inventors, influencers and digital property owners can claim ownership of data or digital assets by uploading it to the blockchain and buy/sell. Using PMES,…

How to Automate Your Company’s Social Media Management

There’s no reason you should spend endless hours on social media management. Learn how to automate social media management to streamline your social media strategy. Persistent social media activity is vitally necessary in today’s digital marketing environment. As I always tell my clients, however, you don’t have to expend endless hours on tweeting or crafting Instagram posts to find clothing manufacturers for your brand and build a customer base that will see your company through thick and thin. Here are some of the…

The Inseparable State of Social Media and Shopping

"The relationship between social media and shopping is rapidly evolving, and brands and retailers are exploring ways to take full advantage." Far from the days when it was a channel to simply connect and mingle with friends, social media has now become intrinsically tied to marketing and sales strategies. From awareness to conversion, social media plays a key role throughout the entire shopping journey. The relationship between social media and shopping is rapidly evolving, and brands and retailers are exploring ways to…