98.55% of People use at Least 4 Social Media Platforms Daily

GoodFirms Research Emphasize How Many Times Do People Use Social Media in a Day, so According to That the Digital Experts Can Strategize Their Online Marketing Methods In the past few years, the popularity of social networking is rapidly increasing in a short period. Social media was originally created to communicate and keep in contact with those near and afar. But with the growing popularity of social media took an unusual turn and has become one of the most effective advertising platforms. At present, there are…

Soulmates.AI’s new Social ROI Reporter Measures the Real Value of Social Media Marketing

Soulmates.AI, an AI-driven martech startup focused on making marketing work for everyone, has launched Social ROI Reporter (SRR), a tool that helps brands and agencies measure the dollar value of social media and influencer marketing campaigns. Competitive solutions only measure social reach and tally the cost of some interactions against systems blind to seasonal, historical and industry variations. Last year, a study on Nike's Colin Kaepernick campaign suggested the brand earned $43M in 'media exposure.' Yet, no…

Singapore AI Company, AIQ, Announces Partnerships in Russia With Publicis Media Russia and VK.com, Russia’s Top Social Media

Over 105 Million Downloads from Partners’ Applications Using AIQ’s Technology to Date AIQ Pte Ltd, the Singapore-based AI startup with proprietary computer vision AI technology that transforms businesses in increasingly mobile-first, online world, announced new partnerships with Publicis Media Russia (global leader in marketing, communication and digital transformation) and Russia’s social media networking giant, VKontakte or VK. Through this collaboration, Publicis Media Russia has added AIQ’s computer vision and video…

Social Media vs. Messaging Apps: What Brand Marketers Need to Know

Social networking websites and apps have become a critical marketing touchpoint, creating a direct channel for brands to reach current and prospective customers. However, all “social” apps are not created equal. It’s on marketers to determine the best engagement strategy for each platform. Where can they start? It’s critical to differentiate between traditional social media and messaging applications. The most important difference is that social media promotes one-to-many conversations, such as sharing a post on…

Robin8 Beta Launches Revolutionary Blockchain Social Media + Digital Asset Marketplace for Photographers, Artists, Influencers, Inventors…

Register and Protect Your IP and Digital Assets on the Blockchain with Ability to Sell to Others Blockchain has become quite the revolution in the tech world, but until now, there has been no real application for the masses to utilize the power of blockchain. The Profile Management EcoSystem (PMES) by Robin8 is a revolutionary new blockchain platform where artists, inventors, influencers and digital property owners can claim ownership of data or digital assets by uploading it to the blockchain and buy/sell. Using PMES,…

How to Automate Your Company’s Social Media Management

There’s no reason you should spend endless hours on social media management. Learn how to automate social media management to streamline your social media strategy. Persistent social media activity is vitally necessary in today’s digital marketing environment. As I always tell my clients, however, you don’t have to expend endless hours on tweeting or crafting Instagram posts to find clothing manufacturers for your brand and build a customer base that will see your company through thick and thin. Here are some of the…

The Inseparable State of Social Media and Shopping

"The relationship between social media and shopping is rapidly evolving, and brands and retailers are exploring ways to take full advantage." Far from the days when it was a channel to simply connect and mingle with friends, social media has now become intrinsically tied to marketing and sales strategies. From awareness to conversion, social media plays a key role throughout the entire shopping journey. The relationship between social media and shopping is rapidly evolving, and brands and retailers are exploring ways to…

NASA Social Media Efforts Win Two Webby Awards

NASA's social media presence, which has grown from a few accounts more than a decade ago to dozens of channels with millions of followers, was honored Tuesday with a pair of Webbys and People's Voice awards as part of the 2019 Webby Awards. "Social media has become NASA's primary way of connecting with the public," said Bettina Inclán, NASA's associate administrator for Communications. "It lets us reach out directly to people and share the excitement of exploration across all of NASA's programs. More importantly, it…

Optimal Blue Extends Social Media Platform with Integrated Publishing Capabilities

Designed Specifically for Mortgage Professionals, Newly Released Publishing Capabilities Empower Loan Officers and Automate Engagement with Marketing and Compliance Functions Optimal Blue, the leading provider of secondary marketing automation and services in the mortgage industry, announced the release of their powerful social media publishing tool. Optimal Blue’s publishing solution was released with complete integration to the unique monitoring, audit, and collaboration capabilities of their comprehensive social media…

5 Outdated Social Media Practices — And What To Do Instead

In the past 15 years, social media communication has become an essential — if not the main or only — component of the digital marketing arsenal, growing from a gadget with which experts were toying around into the weapon of choice for pretty much every brand. Along the way, platforms and their usage have significantly matured, requiring all of us marketers to adjust our practices. Based on my experience as a former e-commerce store owner, marketing agency Managing Partner and now CEO of Loomly (serving more than 3,500…

Social Media Censors Game Changing Consumer Privacy Product

Video evidence recently surfaced that well known Internet sites and services have been using wording similar to the SohoStar Corporation's trademark to shadow-ban, deboost, and censor posts, including product announcements and advertising. David Roland, SohoStar's president, claims the launch of the security product "The Red Pill" has been censored by many Internet applications by blocking searches, posts, and even suggesting false reports of potential data theft, what do they fear?…

Khoros Launches Ads Capabilities to Provide A Combined View of Paid and Organic Social Media

Khoros Provides Enterprise Companies with a Holistic View of Paid and Organic Social Media to Drive Business Value Through Seamless Customer Engagement Khoros (formerly Spredfast and Lithium), the leading digital customer engagement platform, announced the launch of Ads Capabilities to help enterprises maximize their paid and organic social media programs. As the first innovation released by the recently merged company, Ads Capabilities drives home the need for enterprises to have clear sight into every piece of their…

MGH Survey Finds Nearly Half of US Diners Have Tried a New Restaurant Because of its Social Media Posts

On the Other Hand, 21% Claim a Restaurant's Social Media Posts - Including Poor Quality Content and Frequency - Have Discouraged Them from Trying It Altogether MGH, a full-service restaurant marketing agency, announced the results of a study that examined how influential a brand's social media marketing can be when it comes to driving restaurant trial and customer loyalty. The survey determined that nearly half (45%) of US diners said they've tried a restaurant for the first time because of a social media post made by…

Why Facebook Is Still the Strongest Social Media Platform When It Comes to Advertising

“Facebook is dead.” “The content sucks.” The media beatdown never stops. And yet we’re seeing up close how brands are allocating more of their digital dollars to Facebook advertising year-over-year. Conspiratory “truther” talk? Fake news? Hardly. Brands cannot deny two simple truths: 1) They’re always testing everything because they have to, and 2) after considerable testing and budget shifts, brands more often than not come back to Facebook fueled by a fierce desire to scale. Facebook advertising — when contextually…

CMC Study Shows Social Media Stars Cross Cultural Lines with Big Influence on All Teens and Millennials

King Bach, Lele Pons, Brent Rivera, Jordyn Woods…these are some of the top social media stars followed by teens, according to new Digital Lives Study data from the Culture Marketing Council: The Voice of Hispanic Marketing (CMC). While teens and young adults have always set the social trends from the Beatles to the grunge movement, their following of social media influencers is unique because it crosses cultural and racial lines across all segments. The 13-49 social media influencer follower market is a multicultural…

Private Messaging Apps Are Where the Most Sharing Takes Place, Ahead of Social Media and Word of Mouth

New Research Shows That 63 percent of Internet Users Now Share Content and Recommendations Using Private Messaging Apps Using private messaging apps is the most popular method of sharing content, according to new research from GlobalWebIndex and socially-led creative agency We Are Social. Three in five internet users in the UK and US now share content and recommendations via private messaging apps, ahead of open social media platforms and word of mouth. The research, which looked at more than 3,000 internet users aged…

Social Media Not a Marketing Strategy for Nearly 40% of Small Businesses

Many Small Businesses Still Not Convinced Social Media Is a Valuable Way to Reach Their Audiences, but Some Are Reconsidering That Position: 22% Plan to Invest in Social Media in the Future More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms around the world. The data suggests that social media, while a versatile tool, may not be the best marketing tool for every small business. Most small businesses…

Findit’s New Social Media App Designed to Drastically Increase Users’ Online Presence Resulting in Instant Additional Visibility

The Company’s Disruptive App Shares User’s Posts With Friends and Followers on Facebook, Twitter, Google My Business, LinkedIn, and Other Social Networking Sites; Posts are Easier to Find in Google Searches Findit, Inc. The Company, is the owner and developer of Findit.com, an open source social networking platform technology site which enables users to easily transmit the same posting to social media outlet/applications at the same time, giving members a broader reach, reducing time and making the content easily…

Nearly Half of Social Media Users View Facebook Negatively After Cambridge Analytica but Many Still Use the Platform, New Survey Finds

Two-Thirds of Social Media Users (65%) Are Aware of the Cambridge Analytica Facebook Data Breach, but Only 37% Say They Use Facebook Less Often After News Broke of the Scandal Last March, According to a New Survey Forty-four percent (44%) of social media users still have a negative opinion of Facebook because of the Cambridge Analytica data breach, according to a new survey from The Manifest, a business news and how-to website. In March 2018, news broke that political consulting firm Cambridge Analytica acquired and…

Suzy Says: Consumers Are More Likely To Learn About Healthy Food Trends From Social Media Than News Sources

Twenty Percent of Non-Healthy Survey Respondents and 17 Percent of Healthy Respondents Said They Are Most Likely to Hear About the Latest Healthy Food Trends on Facebook Suzy, a leading consumer insights platform that provides “actionable insights at the speed of culture,” asked US. consumers where they are most likely to first hear about the latest in healthy food trends. The results, powered by the platform’s on-demand network of more than one million consumers, may surprise you. Regardless of their interest in health,…