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Escalated Offers Advanced Warning: ‘Website Publishers Face Greater IVT Volume Amid Increased Internet Usage’

Escalated recently underscored the digital stresses and vulnerabilities that worldwide quarantines and stay-at-home orders are creating due to heavy online volume. With an unprecedented number of people now spending a large portion of their day on the internet, web publishers are experiencing a flood of invalid traffic (IVT), increasing the risk not only to their own business, but also to revenue generated by their advertising partners. Escalated is a trusted provider of real-time ad-fraud protection, geared toward IVT, bots…

KPMG LLP Intelligent Data Privacy Offering Addresses California Consumer Privacy Act (CCPA) using Appian’s Low-code Automation Platform

Leveraging Appian’s advanced automation, the intelligent data privacy offering engages with customers, manages high request volumes, and delivers information in an easy-to-understand and compliant format Through its strategic alliance, Appian and KPMG LLP formally announce a new offering that supports businesses impacted by the California Consumer Privacy Act (CCPA).Built on Appian’s low-code automation platform, the offering helps companies quickly and intelligently respond to data privacy requests, while decreasing manual…

Brian Lin Joins OTT Ad Solutions Company MadHive As Chief Product Officer

Next-Generation Local OTT Reach Extension, Fraud Detection Offerings Attract Former Senior Executive From VideoAmp, Viacom, OpenAP MadHive, the full-stack OTT advertising solutions company, announced that Brian Lin has joined the team as Chief Product Officer. This comes on the heels of MadHive’s local reach extension products gaining significant traction, resulting in explosive growth in revenue and expanded partnerships with broadcast giants. “OTT and local are an integral part of the marketing mix, but the industry…

Tremor Video Strengthens Brand Protection Suite for Advertisers Through Expanded Partnership with DoubleVerify

Tremor Video, the leading programmatic video and advanced TV platform, today announced it has extended its partnership with DoubleVerify in a two-year deal to expand its brand protection solutions. This expansion positions DoubleVerify as the holistic verification partner for all of Tremor’s activity. Research shows that brand safety continues to be a serious concern for 99% of ad industry professionals. Through a combination of DoubleVerify for fraud-filtering and Oracle Data Cloud’s Contextual Intelligence for…

Experian Releases New Version of Its Integrated Digital Identity and Fraud Risk Platform to Help Businesses Quickly Respond to Today’s…

CrossCore® enables self-service orchestration and faster performance The ability to confidently recognize consumers and safeguard their digital transactions is becoming increasingly challenging for businesses. In addition, fraud threats continue to rise across the globe as fraudsters take advantage of the COVID-19 global health crisis and rapidly shifting economic conditions. Experian’s CrossCore® combines risk-based authentication, identity proofing and fraud detection into a single cloud platform, which means…

TAG Analysis of Asia-Pacific Markets Shows Success of Industry Anti-Fraud Programs

Asia-Pacific Fraud Snapshot Conducted by The 614 Group Finds 91 Percent Less IVT in TAG Certified Channels vs. Industry Average The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released a snapshot of ad fraud across a range of Asia-Pacific markets, showing dramatically lower IVT rates in TAG Certified Channels when compared with global industry averages. Trustworthy Accountability Group Conducted…

Kount Adds to Executive Team and Bolsters Product and Solution Momentum With New Vice President

Vikram Dhawan brings depth of fraud prevention and risk management experience to accelerate Kount’s products and solutions in eCommerce fraud and account takeover protection Kount, the leader in identity trust and fraud prevention, announced Vikram Dhawan has been appointed as the Vice President of Product. With 15 years of experience in the fraud and risk management industry, Dhawan has been tapped to advance Kount’s recent innovations in account takeover protection and the Identity Trust Global Network. Dhawan joins…

Imperva Launches General Availability of Advanced Bot Protection Solution

Industry-best solution introduces next-generation code obfuscation Morpheme, making reverse engineering more difficult for sophisticated bot operators Imperva, Inc., the cybersecurity leader championing the fight to secure data and applications wherever they reside, announced the general availability of Advanced Bot Protection, a best-of-breed solution that fully integrates industry-leading bot protection technology into its Cloud Application Security platform, a comprehensive solution for application and website…

ZeroFOX Announces Advanced Security for Zoom and Slack

ZeroFOX, the leading provider of public attack surface protection, announced it has extended its artificial intelligence (AI) powered platform to now include advanced cyberattack protection capabilities for business collaboration platforms. The ZeroFOX Enterprise Remote Workforce Protection solution offers advanced threat protection for both Zoom and Slack, cloud-based applications required by organizations in today’s work from home world. “Continuing a quick pace of innovation and maintaining world-class protection…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from ADLINE, TrafficGuard, MediaKind, Friendable, Vibenomics, and etailz.com. ADLINE – Launches AI Based Digital Marketing Platform to Simplify Advertising and Marketing for Everyday Marketers Oslo based SaaS company ADLINE is a marketing platform that promises to streamline digital marketing and advertising,and eliminates the exhausting task of monitoring several channels separately for…

DataGrail Introduces First-of-its-Kind Smart Verification, Requiring No Additional Personal Information for CCPA Privacy Request…

People can now exercise their CCPA and GDPR rights without submitting additional personal data such as Gov't IDs, Passports to verify their identity DataGrail, a leading privacy management firm, announced its patent-pending "Smart Verification": the industry's first verification solution that does not require an individual to disclose additional personally identifiable information (PII) when submitting a CCPA privacy request. With Smart Verification, organizations can verify an individual's identity by using known data…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from BIGO Ads, Colling Media, SRAX, Jivox, Pixalate, and Tapad. BIGO Ads Partners With Go Mobile and Fistashki to Launch Its Advertising Business in Russia BIGO Ads, from BIGO Technology, is an ads platform providing mobile marketing solutions globally. Covering more than 150 countries, BIGO Ads integrates mobile marketing solutions into imo, the video and audio calling app with global…

More Than 40% of Mobile Gamers Have Paid For Bots To Help Them Win, Says Adjust

New survey finds gamers spend an average of $65 on a bot; Generation Z gamers paid the most, with 12% of them spending more than $200 Growth in mobile gaming is exploding, more so than ever since the outbreak of COVID-19 virus. Data from Adjust suggests that installs in March 2020 have more than doubled from the same time last year. And with apps encompassing 81% of time spent on digital gaming around the globe already, it promises to be an important year of growth for mobile gaming. By 2021, more than one in four people…

Programmatic Advertising in the Age of COVID-19: Mobile App Ad Spend Dips 14%; ‘Sports’ Lose 95% but ‘Parenting’…

Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its latest report, Programmatic Ad Spend in the Age of COVID-19: Mobile App Advertising, an analysis of how U.S. programmatic advertisers reallocated investments in March 2020 in response to the crisis. Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp Key Findings: Programmatic mobile in-app ad spend drops 14% in March 2020 Mobile ad spend: Mobile in-app ad spend decreased 14% in March…

Adsider LIVE Online Programmatic Conference to Uncover the Latest AdTech Insights in May

Since offline Adsider Conference was postponed to Autumn 2020 amid coronavirus fears, the organizers were looking for alternative ways to host the event. While most of the speakers had been already confirmed, they decided to host alternative online conference Adsider LIVE on May 21. The 8-hour conference will cover the latest trends and challenges that are shaping the adtech industry.  It will be particularly beneficial for advertisers & brands, ad agencies, publishers, adtech vendors (SSP, DSP, AdEx, DMP), app…

Kount Unveils eCommerce and Fraud Trend Tracker for Spring 2020

Weekly data tracker will help digital businesses to navigate rapidly changing eCommerce demand, including expanding models for delivery Kount, the leader in digital fraud prevention and account protection, announced a new weekly tracker for up-to-date eCommerce purchase trends emerging in the current global pandemic. In light of the impacts of the coronavirus, Kount is helping businesses to monitor trends including changes in online transactions by industry, shifts in eCommerce models including expedited shipping…

Neustar Sells Its Registry Business to GoDaddy

Neustar, Inc., a global information services and technology company and leader in identity resolution, announced it has entered into a definitive agreement with GoDaddy Inc. to sell its Registry business. The closing of the transaction is subject to applicable regulatory approvals and other customary closing conditions. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record In addition to providing its Registry business with new avenues for growth and scale, the…

Wirecard Collaborates With Leading Hungarian E-commerce Agency UNAS

Thanks to Wirecard's payment solutions, UNAS merchants can offer customers a frictionless checkout experience   Wirecard, the global innovation leader for digital financial technology, announced a new strategic partnership with renowned Hungarian e-commerce agency UNAS to offer Wirecard's payment solutions to its almost 5000 merchants. Through the agreement, Wirecard will be integrated as Payment Service Provider (PSP) for UNAS. As a result, merchants can leverage on Wirecard's payment solutions for their online shop.…

Genpact Named a Leader in Business Process Outsourcing for AML and KYC by IDC MarketScape Report

Report cites Genpact Cora, strategic acquisitions, and domain expertise in driving transformation for clients Genpact, a global professional services firm focused on delivering digital transformation, today announced that it has been named as a Leader in the IDC MarketScape: Worldwide Business Process Outsourcing for AML and KYC 2019 Vendor Assessment*. "Genpact leverages its digital business platform, Genpact Cora to create optimal business process designs for its clients," said Steven D'Alfonso, Research Director,…