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Quotient Technology Earns TAG ‘Certified Against Fraud’ Seal, Validating the Company’s Commitment to Delivering Quality Digital Advertising

Quotient Technology announced it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal, underscoring Quotient’s commitment to providing the highest standards against fraudulent, nonhuman traffic in digital advertising. “We are committed to delivering CPGs the best, most effective digital media available and in a brand-friendly environment. Our proprietary data, combined with our media technology and expertise, enables us to deliver shopper media and influencer campaigns that drive high…

Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to Measure Premium Video Inventory Against…

Publishers using FreeWheel's video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Integral Ad Science (IAS) announces a partnership with FreeWheel’s ad management platform that allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud. The solution is globally available across Video Ad Serving Template (VAST) and Video Player Ad Interface Definition (VPAID) inventory across desktop and mobile web. “We are excited to…

Verasity and TRUTH Agency Wage War on Digital Ad-Fraud

Blockchain Technology Provides the Latest Weapon in the Fight Against Online Ad-Fraud Verasity, a next-generation video platform enhanced with blockchain technology has partnered with TRUTH, a new media agency, to tackle ad-fraud. Verasity's proprietary, patent-pending, Proof-of-View (POV) technology prevents fake video views, eradicates bot interference, and reduces fraudulent activity wholesale across its video platform. "Working with TRUTH, we're going to provide advertisers with a far greater…

Video Advertising Report Reveals Completion Rates at New Highs, Fraud Rates at New Lows

Performance Benchmarks from Extreme Reach Show Positive Trends for Campaign Metrics That Matter for Brands and Agencies in Video Advertising Video advertising technology provider, Extreme Reach has released its Q1 2018 Video Advertising Benchmark Report, bringing brands and agencies fresh insights into performance trends and comparisons for judging campaign success. The report found that the Desktop campaigns have experienced its fourth consecutive quarter of decline. Dropping 41.6 percent compared to Q1 2017, desktop…

TripleLift and White Ops Forge Partnership to Fight Fraud in Native Advertising

TripleLift Is Bringing IVT Prevention to the Forefront of Its Services and Adopting Stricter Guidelines That Align with Growing Buyer Demands for 3P Measurement Standards TripleLift, a leading native advertising platform, has announced a partnership with White Ops. This native advertising partnership now becomes the first native exchange to offer third-party verified pre-bid fraud prevention across its entire inventory. By leveraging White Ops' pre-bid prevention product, MediaGuard, TripleLift will now prevent fraudulent…

New Video Ad Report by Extreme Reach Reveals 31 Percent Drop in Fraud Rate

Data from Extreme Reach Provides Brands and Agencies with Updated, Realistic Benchmarks for Gauging Campaign Success Video advertising technology provider Extreme Reach released its 2017 Video Advertising Benchmark Report, bringing brands and agencies fresh insights into performance trends and comparisons for judging campaign success. The annual report examines trends in click-through, completion and viewability rates as well as bot traffic and time spent, with breakdowns according to purchase method (i.e., premium…

Identify And Stop Fraud Before It Infiltrates Advertising Campaigns

Kochava Releases New Fraud Prevention Tools, Expanding Robust Anti-Fraud Toolset Mobile's rapid growth as a premier advertising platform has made it a hotbed for fraud, a costly part of ad campaigns. Kochava, the industry leader providing holistic measurement solutions for connected devices, announced Checksum (a new feature that will validate installs and payloads ahead of attribution) and three new views to the Fraud Console suite of mobile ad fraud visualizations, enhancing their robust anti-fraud toolset.…

TAG Anti-fraud Certification Will Require Publishers to Implement Ads.txt

Expanded Anti-Piracy Program Provides First Path to Certification for Ad Buyers, Publishers The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released updated certification guidelines for its Certified Against Fraud and Certified Against Piracy Seal Programs. The updated Certified Against Fraud Guidelines now require publishers to adopt and implement the ads.txt specification released by the IAB Tech Lab last May,…

The Fight Against Fraud: Are You Throwing Good Traffic Out with the Bad?

You know when you hear those pharmaceutical commercials for drugs with potential side effects that sound worse than the diseases they are trying to cure? Sometimes the fight against ad fraud is reminiscent of that. Digital ad fraud is a real and growing threat. By 2025, global ad fraud will reach an estimated $50 billion, according to the World Federation of Advertisers. Advertisers, agencies and publishers obviously have to take steps to protect against ad fraud, otherwise they will waste a greater number of ad dollars…

IAS First to Integrate with Google Ads Data Hub for Viewability and Brand Safety

Integral Ad Science (IAS), the global leader in digital ad verification, announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH. While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will help lead the way for setting new data…

Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together

Advertising Exchange and Network Partners will Need sellers.json and SupplyChain Object; Centro Integrates with Connatix, ENGINE Media Exchange, IronSource, Mediavine, and Unity Centro, a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro will need to implement sellers.json and SupplyChain Object. Centro will block ad intermediaries that do…

Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania

World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing game Trackmania, developed by Ubisoft Nadeo. This is a truly innovative game with major potential for brand collaboration. Ads that enhance the gaming experience Anzu, the first programmatic in-game advertising platform for PC & console, will bring dynamic, blended banner and video brand ads directly…

Gartner Identifies Five Technologies to Drive More Agile and Scalable Advertising Capabilities for Marketers

Inaugural Hype Cycle for Digital Advertising 2020 Provides Insights on Prioritizing Digital Advertising Technology Investments Gartner Inc.’s inaugural Hype Cycle for Digital Advertising 2020 report reveals five technologies that will have the greatest impact on marketers ability to respond and adapt to emerging trends. Among the 19 technologies represented in the Gartner Hype Cycle for Digital Advertising 2020 report (see Figure 1), marketers should keep an eye on advanced supply-side bidding, ad blocking, identity…

Remitter USA Inc. Appoints David Nathanson as Its Executive VP and Head of Sales

Remitter USA Inc, ARM industry's leader in AI powered digital communication solutions that helps lenders and BPOs optimize customer engagement and maximize revenue, announced that David Nathanson is the newest member of its executive team. David brings over 20 years' experience successfully building and leading high performing teams in the banking, financial services, BPO, data, and software spaces. He joins Remitter as Executive Vice President and Head of Sales after spending the past ten years in a variety of…

Escalated.io Launches Anti-Malvertising Service To Stop Malicious Ads In Real Time

Escalated.io recently announced the launch of its latest subscription-based software solution intended to stop malicious online ads (malvertising). Malvertising is an insidious practice that delivers damaging digital payloads to end users, and has long been a problem for any company that touches advertising such as publishers, DSPs, SSPs, networks, and exchanges. Malvertising can result in reputation damage, rob companies of revenue-generating opportunities, sever the user experience, and taints the overall client-company…

DoubleVerify Expands CTV Transparency for Global Advertisers with Fully On-Screen Completion Measurement

As CTV investments grow, DV is powering media quality and performance with a suite of CTV measurement solutions DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the industry’s first Connected TV (CTV) Fully On-Screen Completion measurement offering. The new capability will allow advertisers to measure signals that offer a strong proxy for viewability on CTV. CTV viewership has grown dramatically during the COVID-19 pandemic, boosting streaming video consumption…

DoubleVerify Expands To India, Appoints Digital Media Vet to Head Business Operations

Company Taps Former LinkedIn Executive, Nachiket Deole, to Lead DV in India DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its business into the India market. DV has appointed digital media veteran, Nachiket Deole, to lead business operations in the region. Deole will be based in DV’s Mumbai office. Deole is charged with setting up DV’s operations in India and driving adoption of DV’s best-in-class measurement and programmatic…

The Prescription for Pharma Industry? More Digital Advertising

The first Bayer ad for aspirin in 1893 advertised the drug as “instant relief! You’ll feel better fast! Relax as your pain goes away!” For brands in the pharma industry, the same can be said about digital advertising. Pharma ad spend continues to climb around the world, with WARC (World Advertising Research Center) predicting an uptick of 4.9% globally in 2021. The biggest shift in the sector? The move towards digital. When it comes to advertising, the pharma industry has always been the more cautious member of the…

Anzu Inks Exclusivity Deal With Axis Games, Bringing In-Game Ads to Their Games on PC & Console

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty; Study also reveals social platforms win on personalization Anzu, the world-leading provider of in-game advertising, recently announced that it is expanding its cooperation with independent game developer Axis Games. After successfully integrating the ad platform solution into Axis Game’s mobile version of Axis Football League, the expansion will bring Anzu’s blended in-game ads to a growing set of…

BigCommerce Expands Support for Adyen to Improve Merchant Checkout Experience Globally

New partnership makes it easy for BigCommerce merchants to expand quickly into new markets while managing risks BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established brands, has rolled out a new integration with global payments platform Adyen, giving more than 60,000 merchants on BigCommerce access to an all-in-one payments solution. Through this integration, merchants will be able to offer local payment options and alternative payment methods at checkout in over 145 currencies. Marketing…