AppsFlyer, the global leader in mobile measurement, attribution, and data analytics, announced the promotion of Gal Ekstein to the role of Chief Business Officer (CBO). In his new role, Ekstein will be responsible for AppsFlyer’s go-to-market efforts during a pivotal moment for the company as it continues its path of profitable growth and global influence.

“Gal’s deep understanding of our business, combined with his proven track record of driving growth and fostering strong relationships with our customers, makes him the perfect choice to lead AppsFlyer’s go-to-market into its next chapter”

“Gal’s deep understanding of our business, combined with his proven track record of driving growth and fostering strong relationships with our customers, makes him the perfect choice to lead AppsFlyer’s go-to-market into its next chapter,” said Oren Kaniel, CEO and Co-founder of AppsFlyer. “As we continue to scale, Gal’s leadership will be pivotal in maintaining our commitment to providing accurate, unbiased, and independent measurement that our customers can trust, while driving sustainable growth and profitability.”

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Gal Ekstein, who has been at AppsFlyer for five years, has played a crucial role in driving the company’s success in EMEA and LATAM markets. Under his leadership, AppsFlyer has achieved significant milestones, including 3.3x growth of revenue in the region under Ekstein’s leadership. His strategic focus on delivering value to customers and leveraging innovative go-to-market approaches has strengthened AppsFlyer’s reputation as a trusted partner for some of the world’s leading brands.

The leadership changes come as AppsFlyer crossed $400 million Annual Recurring Revenue (ARR) early last year, a full year of profitability and over two years of being cash flow positive. This has reflected AppsFlyer’s ability to continue to deliver innovative solutions that adapt to the ever-evolving marketing landscape. From advanced AI integrations in its Creative Optimization and AI-Fraud layer to deep linking and a comprehensive suite of privacy-preserving tools, AppsFlyer continues to empower customers with actionable insights and seamless measurement solutions. Recent successes include expanding its Retail Media Network (RMN) capabilities and advancing privacy-enhancing technologies (PETs), such as its Data Collaboration Platform, ensuring customers have access to secure, accurate, and reliable data.

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“I am honored to step into this role at such an exciting time for AppsFlyer,” said Gal Ekstein. “Our focus remains on delivering unmatched value to our customers, driving innovation, and scaling our impact across all the markets we serve. I look forward to working with our incredible team as we continue to build the future of marketing measurement.”

Ekstein’s appointment comes at a time when AppsFlyer is reinforcing its commitment to innovation and customer-centricity. The company’s focus on unbiased measurement, trusted data, and sustainable growth positions it to navigate future opportunities.