Authenticus Integrates AI into its Selections Visualizer Tool

Authenticus Integrates AI into its Selections Visualizer Tool

Visualization technology provider Authenticus has integrated AI capabilities into its Selections Visualizer tool, greatly speeding up the process of image masking.

Houston-based immersive visualization technology service provider, Authenticus Inc., has announced the integration of artificial intelligence (AI) capabilities in its Selections Visualizer tool, which will help home DIY enthusiasts, real estate agents, and interior designers in visualizing home exterior and interior surfaces.

The Selections Visualizer allows users to use photos or 3D rendering of the property as a base on which to apply textures based on real products, allowing them to preview a huge number of combinations of flooring, countertops, roofing, masonry, doors, cabinets, and other surfaces. The AI can even take a black and white elevation pic and be able to decipher where the different selections would need to go.

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Prior to the integration of AI, the base photos or 3D renderings take between 24 to 48 hours to be masked and ready for preview, depending on the level of precision needed. With the addition of AI capabilities, Authenticus will be able to greatly speed up the masking of the base images, which will now take less than a minute. Manual masking will remain available, resulting in three tiers of price points to access the tool. The manual version includes more intricate details such as shadows and glare, so users can choose how photo-realistic they want that image to be.

According to Authenticus CEO Jay Schimpf, the Selections Visualizer can help home DIYers when undertaking remodeling projects, especially for bathrooms, kitchens, and exteriors. For example, the user can change the windows to different types or different looks and styles, as well as pick from 35 different window manufacturers.

Real estate agents can use the Selections Visualizer to show their listing clients, or prospective buying clients, the various options for the property, allowing them to more easily close a transaction.

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“Sometimes, a potential buyer can turn down a house because of certain minor factors, such as not liking the current paint color or the style of the countertops. That’s because they cannot visualize the house in their finishes and style. Our tool will provide perspective to buyers and help the agent land that deal,” Schimpf says, adding that interior designers can also use the tool to play around with various designs to see what works and what doesn’t.

The Selections Visualizer features a catalog of thousands of real products made by real manufacturers. Authenticus is continuously expanding this catalog, and manufacturers can get in touch with them to have their products included in the tool.

“The main advantage of our Selections Visualizer is its availability and low cost. Unlike most other platforms, there’s no need to buy the software. It’s easy, quick, and user-friendly, with minimal learning time needed. We want to help people in visualizing their projects and bringing them into reality, which is the whole premise behind creating Authenticus,” Schimpf says.

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MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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